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Understanding consumers' multichannel choices across the different stages of the buying process
Understanding consumers' multichannel choices across the different stages of the buying process
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Understanding consumers' multichannel choices across the different stages of the buying process

Marketing letters, 2012-12, Vol.23 (4), p.987-1003 [Peer Reviewed Journal]

2012 Springer Science+Business Media New York ;Springer Science+Business Media, LLC 2012 ;Springer Science+Business Media New York 2012 ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-012-9199-9

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