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21
The Impact of Targeting Technology on Advertising Markets and Media Competition
The Impact of Targeting Technology on Advertising Markets and Media Competition
Material Type:
Article 		Add to My Research

The Impact of Targeting Technology on Advertising Markets and Media Competition

The American economic review, 2010-05, Vol.100 (2), p.608-613 [Peer Reviewed Journal]

Copyright© 2010 American Economic Association ;Copyright American Economic Association May 2010 ;ISSN: 0002-8282 ;EISSN: 1944-7981 ;DOI: 10.1257/aer.100.2.608 ;CODEN: AENRAA

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22
Brand promotion through online advertising: current tools
Brand promotion through online advertising: current tools
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Article 		Add to My Research

Brand promotion through online advertising: current tools

Cifrovaâ sociologiâ, 2024-04, Vol.7 (1), p.32-40 [Peer Reviewed Journal]

ISSN: 2658-347X ;EISSN: 2713-1653 ;DOI: 10.26425/2658-347X-2024-7-1-32-40

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23
Advertising in Asymmetric Competing Supply Chains
Advertising in Asymmetric Competing Supply Chains
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Article 		Add to My Research

Advertising in Asymmetric Competing Supply Chains

Production and operations management, 2014-11, Vol.23 (11), p.1845-1858 [Peer Reviewed Journal]

2014 The Authors ;2013 Production and Operations Management Society ;Copyright Blackwell Publishers Inc. Nov 2014 ;ISSN: 1059-1478 ;EISSN: 1937-5956 ;DOI: 10.1111/poms.12090 ;CODEN: POMAEN

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24
Advertising: a cultural economy
Advertising: a cultural economy
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Advertising: a cultural economy

Liz McFall 2004 First published 2004 ;ISBN: 9780761942559 ;ISBN: 0761942556 ;ISBN: 9780761942542 ;ISBN: 0761942548 ;EISBN: 9781412932899 ;EISBN: 1412932890 ;EISBN: 9781446215418 ;EISBN: 1446215415 ;EISBN: 9781446232484 ;EISBN: 1446232484 ;DOI: 10.4135/9781446215418 ;OCLC: 61482716 ;LCCallNum: HF5821 .M34 2004

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25
Slogans publicitaires et l'art de rester précisément imprécis
Slogans publicitaires et l'art de rester précisément imprécis
Material Type:
Conference Proceeding 		Add to My Research

Slogans publicitaires et l'art de rester précisément imprécis

SHS Web of Conferences, 2020, Vol.78, p.12001 [Peer Reviewed Journal]

2020. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2261-2424 ;ISSN: 2416-5182 ;EISSN: 2261-2424 ;DOI: 10.1051/shsconf/20207812001

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26
Pragmatic markedness of elocutive means of Russian advertising texts and the specifics of their translation into English
Pragmatic markedness of elocutive means of Russian advertising texts and the specifics of their translation into English
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Article 		Add to My Research

Pragmatic markedness of elocutive means of Russian advertising texts and the specifics of their translation into English

SHS Web of Conferences, 2020, Vol.88, p.3002 [Peer Reviewed Journal]

2020. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2261-2424 ;ISSN: 2416-5182 ;EISSN: 2261-2424 ;DOI: 10.1051/shsconf/20208803002

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27
Changes in household food and drink purchases following restrictions on the advertisement of high fat, salt, and sugar products across the Transport for London network: A controlled interrupted time series analysis
Changes in household food and drink purchases following restrictions on the advertisement of high fat, salt, and sugar products across the Transport for London network: A controlled interrupted time series analysis
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Article 		Add to My Research

Changes in household food and drink purchases following restrictions on the advertisement of high fat, salt, and sugar products across the Transport for London network: A controlled interrupted time series analysis

PLoS medicine, 2022-02, Vol.19 (2), p.e1003915-e1003915 [Peer Reviewed Journal]

COPYRIGHT 2022 Public Library of Science ;2022 Yau et al. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2022 Yau et al 2022 Yau et al ;ISSN: 1549-1676 ;ISSN: 1549-1277 ;EISSN: 1549-1676 ;DOI: 10.1371/journal.pmed.1003915 ;PMID: 35176022

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28
Goods: advertising, urban space, and the moral law of the image
Goods: advertising, urban space, and the moral law of the image
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Book 		Add to My Research

Goods: advertising, urban space, and the moral law of the image

2018 Fordham University Press ;ISBN: 0823280225 ;ISBN: 9780823280230 ;ISBN: 0823280233 ;ISBN: 9780823280223 ;EISBN: 082328025X ;EISBN: 9780823280254 ;EISBN: 0823280241 ;EISBN: 9780823280247 ;DOI: 10.1515/9780823280254 ;OCLC: 1038008033

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29
Information model of the economic efficiency of advertising
Information model of the economic efficiency of advertising
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Article 		Add to My Research

Information model of the economic efficiency of advertising

SHS Web of Conferences, 2019, Vol.65, p.4022 [Peer Reviewed Journal]

2019. This work is licensed under http://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2261-2424 ;ISSN: 2416-5182 ;EISSN: 2261-2424 ;DOI: 10.1051/shsconf/20196504022

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30
Exposure and reach of the US court-mandated corrective statements advertising campaign on broadcast and social media
Exposure and reach of the US court-mandated corrective statements advertising campaign on broadcast and social media
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Article 		Add to My Research

Exposure and reach of the US court-mandated corrective statements advertising campaign on broadcast and social media

Tobacco control, 2020-07, Vol.29 (4), p.420-424 [Peer Reviewed Journal]

Author(s) (or their employer(s)) 2020. No commercial re-use. See rights and permissions. Published by BMJ. ;2020 Author(s) (or their employer(s)) 2020. No commercial re-use. See rights and permissions. Published by BMJ. ;ISSN: 0964-4563 ;EISSN: 1468-3318 ;DOI: 10.1136/tobaccocontrol-2018-054762 ;PMID: 31227650

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31
Empowering Marketing and Sales with HubSpot
Empowering Marketing and Sales with HubSpot
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Book 		Add to My Research

Empowering Marketing and Sales with HubSpot

ISBN: 9781838987145 ;ISBN: 1838987142 ;EISBN: 9781838987145 ;EISBN: 1838987142

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32
Advertising at War: Business, Consumers, and Government in the 1940s
Advertising at War: Business, Consumers, and Government in the 1940s
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Book 		Add to My Research

Advertising at War: Business, Consumers, and Government in the 1940s

2012 the Board of Trustees of the University of Illinois ;ISBN: 9780252037122 ;ISBN: 025203712X ;ISBN: 0252094239 ;ISBN: 9780252094231 ;ISBN: 9780252078651 ;ISBN: 0252078659 ;EISBN: 0252094239 ;EISBN: 9780252094231 ;OCLC: 818727270 ;LCCallNum: HF5813.U6S767 2012

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33
Targeted advertising and advertising avoidance
Targeted advertising and advertising avoidance
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Article 		Add to My Research

Targeted advertising and advertising avoidance

The Rand journal of economics, 2013-03, Vol.44 (1), p.128-144 [Peer Reviewed Journal]

The RAND Corporation ;Copyright © 2013, RAND. ;COPYRIGHT 2013 Wiley Subscription Services, Inc. ;Copyright Rand Corporation Spring 2013 ;ISSN: 0741-6261 ;EISSN: 1756-2171 ;DOI: 10.1111/1756-2171.12014 ;CODEN: RJECEA

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34
Advertisement: Women in French Studies
Advertisement: Women in French Studies
Material Type:
Article 		Add to My Research

Advertisement: Women in French Studies

Studies in 20th & 21st century literature, 2020-06, Vol.44 (1), p.COV1 [Peer Reviewed Journal]

COPYRIGHT 2020 Kansas State University, Department of Modern Languages ;COPYRIGHT 2020 Kansas State University, Department of Modern Languages ;ISSN: 2334-4415 ;ISSN: 1555-7839 ;EISSN: 2334-4415 ;DOI: 10.4148/2334-4415.2151

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35
Data-driven digital advertising: benefits and risks of online behavioral advertising
Data-driven digital advertising: benefits and risks of online behavioral advertising
Material Type:
Article 		Add to My Research

Data-driven digital advertising: benefits and risks of online behavioral advertising

International journal of retail & distribution management, 2021-07, Vol.49 (7), p.1089-1110 [Peer Reviewed Journal]

Simone Aiolfi, Silvia Bellini and Davide Pellegrini ;Simone Aiolfi, Silvia Bellini and Davide Pellegrini. This work is published under https://creativecommons.org/licenses/by-nc/3.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-10-2020-0410

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36
La publicidad en el «Noticiero Extremeño» durante 1924-1926
La publicidad en el «Noticiero Extremeño» durante 1924-1926
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Article 		Add to My Research

La publicidad en el «Noticiero Extremeño» durante 1924-1926

Pensar la publicidad, 2023-09, Vol.16 (2), p.35-59 [Peer Reviewed Journal]

COPYRIGHT 2023 Universidad Complutense de Madrid ;ISSN: 1887-8598 ;EISSN: 1989-5143 ;DOI: 10.5209/pepu.81007

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37
Dyon production from near-extremal Kerr-Newman
Dyon production from near-extremal Kerr-Newman
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Article 		Add to My Research

Dyon production from near-extremal Kerr-Newman

The European physical journal. C, Particles and fields, 2023-03, Vol.83 (3) [Peer Reviewed Journal]

COPYRIGHT 2023 Springer ;ISSN: 1434-6044 ;EISSN: 1434-6052 ;DOI: 10.1140/epjc/s10052-023-11380-7

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38
General solutions of Einstein gravity at [Formula omitted]
General solutions of Einstein gravity at [Formula omitted]
Material Type:
Article 		Add to My Research

General solutions of Einstein gravity at [Formula omitted]

The European physical journal. C, Particles and fields, 2023-03, Vol.83 (3) [Peer Reviewed Journal]

COPYRIGHT 2023 Springer ;ISSN: 1434-6044 ;EISSN: 1434-6052 ;DOI: 10.1140/epjc/s10052-023-11372-7

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39
Advertising for Attention in a Consumer Search Model
Advertising for Attention in a Consumer Search Model
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Article 		Add to My Research

Advertising for Attention in a Consumer Search Model

The Economic journal (London), 2011-05, Vol.121 (552), p.552-579 [Peer Reviewed Journal]

2011 Royal Economic Society ;2011 The Author(s). The Economic Journal © 2011 Royal Economic Society ;Copyright Blackwell Publishers May 2011 ;ISSN: 0013-0133 ;EISSN: 1468-0297 ;DOI: 10.1111/j.1468-0297.2011.02423.x ;CODEN: ECJOAB

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40
Political Advertising Online and Offline
Political Advertising Online and Offline
Material Type:
Article 		Add to My Research

Political Advertising Online and Offline

The American political science review, 2021-02, Vol.115 (1), p.130-149 [Peer Reviewed Journal]

The Author(s), 2020. Published by Cambridge University Press on behalf of the American Political Science Association ;ISSN: 0003-0554 ;EISSN: 1537-5943 ;DOI: 10.1017/S0003055420000696

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