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1
The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management
The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management
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The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management

The journal of product & brand management, 2017-01, Vol.26 (1), p.2-12 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-01-2017-1398

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2
Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research
Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research
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Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research

The journal of product & brand management, 2015-03, Vol.24 (1), p.3-17 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2014-0639

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3
Brand authenticity: model development and empirical testing
Brand authenticity: model development and empirical testing
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Brand authenticity: model development and empirical testing

The journal of product & brand management, 2014-05, Vol.23 (3), p.192-199 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2014 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2013-0339

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4
Understanding the ties between brand gender and brand engagement in online brand communities: the moderating role of consumers’ biological sex
Understanding the ties between brand gender and brand engagement in online brand communities: the moderating role of consumers’ biological sex
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Understanding the ties between brand gender and brand engagement in online brand communities: the moderating role of consumers’ biological sex

The journal of product & brand management, 2022-06, Vol.31 (5), p.761-779 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-11-2019-2659

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5
Antecedents of Green Brand Equity: An Integrated Approach
Antecedents of Green Brand Equity: An Integrated Approach
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Antecedents of Green Brand Equity: An Integrated Approach

Journal of business ethics, 2014-05, Vol.121 (2), p.203-215 [Peer Reviewed Journal]

Springer Science+Business Media 2014 ;Springer Science+Business Media Dordrecht 2013 ;Springer Science+Business Media Dordrecht 2014 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-013-1689-z ;CODEN: JBUEDJ

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6
Determinants and outcomes of brand hate
Determinants and outcomes of brand hate
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Determinants and outcomes of brand hate

The journal of product & brand management, 2017-01, Vol.26 (1), p.13-25 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-01-2016-1070

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7
Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
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Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty

Benchmarking : an international journal, 2023-02, Vol.30 (2), p.361-381 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1463-5771 ;EISSN: 1758-4094 ;DOI: 10.1108/BIJ-06-2021-0365

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8
Oppositional loyalty as a brand identity-driven outcome: a conceptual framework and empirical evidence
Oppositional loyalty as a brand identity-driven outcome: a conceptual framework and empirical evidence
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Oppositional loyalty as a brand identity-driven outcome: a conceptual framework and empirical evidence

The journal of product & brand management, 2021-11, Vol.30 (8), p.1134-1147 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-08-2019-2511

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9
Managing brands and customer engagement in online brand communities
Managing brands and customer engagement in online brand communities
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Managing brands and customer engagement in online brand communities

Journal of service management, 2013-06, Vol.24 (3), p.223-244 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;ISSN: 1757-5818 ;EISSN: 1757-5826 ;DOI: 10.1108/09564231311326978

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10
The impact of relational drivers on customer brand engagement and brand outcomes
The impact of relational drivers on customer brand engagement and brand outcomes
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The impact of relational drivers on customer brand engagement and brand outcomes

The journal of brand management, 2020-09, Vol.27 (5), p.561-578 [Peer Reviewed Journal]

Springer Nature Limited 2020 ;Springer Nature Limited 2020. ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/s41262-020-00198-3

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11
Unpacking brand loyalty in retailing: a three-dimensional approach to customer–brand relationships
Unpacking brand loyalty in retailing: a three-dimensional approach to customer–brand relationships
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Unpacking brand loyalty in retailing: a three-dimensional approach to customer–brand relationships

International journal of retail & distribution management, 2021-01, Vol.49 (2), p.204-222 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-03-2020-0115

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12
An integrated model of customer-brand engagement: Drivers and consequences
An integrated model of customer-brand engagement: Drivers and consequences
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An integrated model of customer-brand engagement: Drivers and consequences

The journal of brand management, 2016-03, Vol.23 (2), p.119-136 [Peer Reviewed Journal]

Palgrave Macmillan, a division of Macmillan Publishers Ltd 2016 ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2016.4

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13
Brand engagement without brand ownership: a case of non-brand owner community members
Brand engagement without brand ownership: a case of non-brand owner community members
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Brand engagement without brand ownership: a case of non-brand owner community members

The journal of product & brand management, 2019-03, Vol.28 (2), p.216-230 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-04-2018-1840

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14
Two studies of consequences and actionable antecedents of brand love
Two studies of consequences and actionable antecedents of brand love
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Two studies of consequences and actionable antecedents of brand love

The journal of brand management, 2010-06, Vol.17 (7), p.504-518 [Peer Reviewed Journal]

Palgrave Macmillan, a division of Macmillan Publishers Ltd 2010 ;COPYRIGHT 2010 Palgrave Macmillan, a Division of Macmillan Publishers Ltd. (Springer) ;ISSN: 1350-231X ;ISSN: 1479-1803 ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2010.6

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15
Young consumers’ insights on brand equity: Effects of brand association, brand loyalty, brand awareness, and brand image
Young consumers’ insights on brand equity: Effects of brand association, brand loyalty, brand awareness, and brand image
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Young consumers’ insights on brand equity: Effects of brand association, brand loyalty, brand awareness, and brand image

International journal of retail & distribution management, 2015-03, Vol.43 (3), p.276-292 [Peer Reviewed Journal]

ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-02-2014-0024

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16
Designing and implementing brand architecture strategies
Designing and implementing brand architecture strategies
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Designing and implementing brand architecture strategies

The journal of brand management, 2014-12, Vol.21 (9), p.702-715 [Peer Reviewed Journal]

Palgrave Macmillan, a division of Macmillan Publishers Ltd 2015 ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2014.38

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17
The impact of brand evangelism on oppositional referrals towards a rival brand
The impact of brand evangelism on oppositional referrals towards a rival brand
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The impact of brand evangelism on oppositional referrals towards a rival brand

The journal of product & brand management, 2016-01, Vol.25 (6), p.538-549 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2015-0920

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18
The impacts of brand experiences on brand loyalty: mediators of brand love and trust
The impacts of brand experiences on brand loyalty: mediators of brand love and trust
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The impacts of brand experiences on brand loyalty: mediators of brand love and trust

Management decision, 2017-01, Vol.55 (5), p.915-934 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0025-1747 ;EISSN: 1758-6070 ;DOI: 10.1108/MD-10-2015-0465

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19
Consumer engagement in online brand communities: a social media perspective
Consumer engagement in online brand communities: a social media perspective
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Consumer engagement in online brand communities: a social media perspective

The journal of product & brand management, 2015-03, Vol.24 (1), p.28-42 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 1061-0421 ;ISSN: 2054-1643 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2014-0635

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20
The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company
The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company
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The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company

Journal of business ethics, 2009-11, Vol.89 (4), p.547-564 [Peer Reviewed Journal]

Copyright 2009 Springer ;Springer Science+Business Media B.V. 2009 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-008-0016-6 ;CODEN: JBUEDJ

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