Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Article
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The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand ManagementThe journal of product & brand management, 2017-01, Vol.26 (1), p.2-12 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-01-2017-1398Full text available |
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2 |
Material Type: Article
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Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyaltyMarketing intelligence & planning, 2017-01, Vol.35 (2), p.166-179Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-04-2016-0064Full text available |
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3 |
Material Type: Article
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Brand authenticity: model development and empirical testingThe journal of product & brand management, 2014-05, Vol.23 (3), p.192-199 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2014 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2013-0339Full text available |
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4 |
Material Type: Article
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Understanding the interplay between brand and innovation management: findings and future research directionsJournal of the Academy of Marketing Science, 2015-09, Vol.43 (5), p.548-557 [Peer Reviewed Journal]Academy of Marketing Science 2015 ;COPYRIGHT 2015 Springer ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-015-0445-6 ;CODEN: JAMSDEFull text available |
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5 |
Material Type: Article
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Antecedents of Green Brand Equity: An Integrated ApproachJournal of business ethics, 2014-05, Vol.121 (2), p.203-215 [Peer Reviewed Journal]Springer Science+Business Media 2014 ;Springer Science+Business Media Dordrecht 2013 ;Springer Science+Business Media Dordrecht 2014 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-013-1689-z ;CODEN: JBUEDJFull text available |
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6 |
Material Type: Article
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Brand love: development and validation of a practical scaleMarketing letters, 2017-03, Vol.28 (1), p.1-14 [Peer Reviewed Journal]Springer Science+Business Media 2017 ;Springer Science+Business Media New York 2016 ;Marketing Letters is a copyright of Springer, 2017. ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-016-9406-1Full text available |
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7 |
Material Type: Article
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Determinants and outcomes of brand hateThe journal of product & brand management, 2017-01, Vol.26 (1), p.13-25 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-01-2016-1070Full text available |
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8 |
Material Type: Book
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Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or ServiceISBN: 9781637421550 ;ISBN: 1637421559 ;EISBN: 9781637421567 ;EISBN: 1637421567 ;OCLC: 1287679210Full text available |
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9 |
Material Type: Article
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The influence of brand experience on brand authenticity and brand love: an empirical study from Asian consumers’ perspectiveAsia Pacific journal of marketing and logistics, 2021-04, Vol.33 (5), p.1123-1138 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-02-2020-0123Full text available |
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10 |
Material Type: Article
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Managing brands and customer engagement in online brand communitiesJournal of service management, 2013-06, Vol.24 (3), p.223-244 [Peer Reviewed Journal]Emerald Group Publishing Limited ;ISSN: 1757-5818 ;EISSN: 1757-5826 ;DOI: 10.1108/09564231311326978Full text available |
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11 |
Material Type: Article
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Unpacking brand loyalty in retailing: a three-dimensional approach to customer–brand relationshipsInternational journal of retail & distribution management, 2021-01, Vol.49 (2), p.204-222 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-03-2020-0115Full text available |
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12 |
Material Type: Article
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Two studies of consequences and actionable antecedents of brand loveThe journal of brand management, 2010-06, Vol.17 (7), p.504-518 [Peer Reviewed Journal]Palgrave Macmillan, a division of Macmillan Publishers Ltd 2010 ;COPYRIGHT 2010 Palgrave Macmillan, a Division of Macmillan Publishers Ltd. (Springer) ;ISSN: 1350-231X ;ISSN: 1479-1803 ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2010.6Full text available |
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13 |
Material Type: Article
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Chinese brand-individual values congruity and willingness of consumers from other countries to use positive word of mouthSocial behavior and personality, 2020-08, Vol.48 (8), p.1-14 [Peer Reviewed Journal]COPYRIGHT 2020 Scientific Journal Publishers, Ltd. ;COPYRIGHT 2020 Scientific Journal Publishers, Ltd. ;Copyright Scientific Journal Publishers Ltd 2020 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.8899Full text available |
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14 |
Material Type: Article
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The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible CompanyJournal of business ethics, 2009-11, Vol.89 (4), p.547-564 [Peer Reviewed Journal]Copyright 2009 Springer ;Springer Science+Business Media B.V. 2009 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-008-0016-6 ;CODEN: JBUEDJFull text available |
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15 |
Material Type: Article
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Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition BenefitsJournal of business ethics, 2019-01, Vol.154 (2), p.441-459 [Peer Reviewed Journal]Springer Nature B.V. 2019 ;Springer Science+Business Media Dordrecht 2017 ;Journal of Business Ethics is a copyright of Springer, (2017). All Rights Reserved. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-017-3455-0Full text available |
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16 |
Material Type: Article
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Brand credibility and marketplace globalization: The role of perceived brand globalness and localnessJournal of international business studies, 2021-10, Vol.52 (8), p.1559-1590 [Peer Reviewed Journal]Academy of International Business 2020 ;Academy of International Business 2020. ;ISSN: 0047-2506 ;EISSN: 1478-6990 ;DOI: 10.1057/s41267-020-00312-2Full text available |
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17 |
Material Type: Article
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Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activismThe journal of brand management, 2024-03, Vol.31 (2), p.168-192 [Peer Reviewed Journal]The Author(s) 2023 ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/s41262-023-00326-9Digital Resources/Online E-Resources |
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18 |
Material Type: Article
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Developing and testing a typology of brand benefit differentiationThe journal of product & brand management, 2022-02, Vol.31 (2), p.238-251 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2019-2412Full text available |
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19 |
Material Type: Article
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What Makes Restaurant Employees Become Brand Citizens?Social behavior and personality, 2022-06, Vol.50 (6), p.87-95 [Peer Reviewed Journal]Copyright Scientific Journal Publishers Ltd 2022 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.11575Full text available |
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20 |
Material Type: Article
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Celebrity endorsement, brand credibility and brand equityEuropean journal of marketing, 2011-05, Vol.45 (6), p.882-909 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/03090561111119958Full text available |