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1
Country Brand Equity: The Role of Image and Reputation
Country Brand Equity: The Role of Image and Reputation
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Country Brand Equity: The Role of Image and Reputation

BAR, Brazilian administration review, 2020-07, Vol.17 (3), p.1-24 [Peer Reviewed Journal]

COPYRIGHT 2020 Associacao Nacional de Pos-Graduacao e Pesquisa em Administracao-ANPAD ;2020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 1807-7692 ;EISSN: 1807-7692 ;DOI: 10.1590/1807-7692bar2020180128

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2
Effect of digital brand experience on luxury fashion brand authenticity, attachment and loyalty
Effect of digital brand experience on luxury fashion brand authenticity, attachment and loyalty
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Effect of digital brand experience on luxury fashion brand authenticity, attachment and loyalty

South African journal of business management, 2023-08, Vol.54 (1), p.1-8 [Peer Reviewed Journal]

COPYRIGHT 2023 African Online Scientific Information Systems (Pty) Ltd t/a AOSIS ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 2078-5585 ;ISSN: 2078-5976 ;EISSN: 2078-5976 ;DOI: 10.4102/sajbm.v54i1.3583

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3
BRAND LOYALTY DETERMINANTS IN THE CONTEXT OF A SOFT DRINK BRAND
BRAND LOYALTY DETERMINANTS IN THE CONTEXT OF A SOFT DRINK BRAND
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BRAND LOYALTY DETERMINANTS IN THE CONTEXT OF A SOFT DRINK BRAND

RAM. Revista de Administração Mackenzie, 2019-01, Vol.20 (5), p.1-31 [Peer Reviewed Journal]

2019. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 1518-6776 ;ISSN: 1678-6971 ;EISSN: 1678-6971 ;DOI: 10.1590/1678-6971/eRAMR190015

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4
Branding cities, regions and countries: the roadmap of place brand equity
Branding cities, regions and countries: the roadmap of place brand equity
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Branding cities, regions and countries: the roadmap of place brand equity

RAUSP management journal, 2021-01, Vol.56 (2), p.202-216 [Peer Reviewed Journal]

Fabiana Gondim Mariutti and Janaina de Moura Engracia Giraldi. This work is published under http://creativecommons.org/licences/by/4.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 2531-0488 ;EISSN: 2531-0488 ;DOI: 10.1108/RAUSP-06-2020-0131

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5
Does Brand Awareness Influences Purchase Intention? The Mediation Role of Brand Equity Dimensions
Does Brand Awareness Influences Purchase Intention? The Mediation Role of Brand Equity Dimensions
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Does Brand Awareness Influences Purchase Intention? The Mediation Role of Brand Equity Dimensions

BBR Brazilian business review (Portuguese ed.), 2020-11, Vol.17 (64), p.669-685

COPYRIGHT 2020 Fucape Business School/ Brazilian Business Review ;COPYRIGHT 2020 Fucape Business School/ Brazilian Business Review ;2020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the“License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 1808-2386 ;ISSN: 1807-734X ;EISSN: 1808-2386 ;EISSN: 1807-734X ;DOI: 10.15728/bbr.2020.17.6.4

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6
“That’s my job” Exploring the effect of brand empowerment towards employee brand equity: Mediating role of employee critical psychological states
“That’s my job” Exploring the effect of brand empowerment towards employee brand equity: Mediating role of employee critical psychological states
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“That’s my job” Exploring the effect of brand empowerment towards employee brand equity: Mediating role of employee critical psychological states

Revista brasileira de gestão de negócios, 2018-10, Vol.20 (4), p.599-618 [Peer Reviewed Journal]

COPYRIGHT 2018 Fundacao Escola de Comercio Alvares Penteado (FECAP) ;2018. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 1806-4892 ;ISSN: 1983-0807 ;EISSN: 1983-0807 ;DOI: 10.7819/rbgn.v0i0.3952

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7
Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity
Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity
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Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity

BBR Brazilian business review (Portuguese ed.), 2018-11, Vol.15 (6), p.606-623

COPYRIGHT 2018 Fucape Business School/ Brazilian Business Review ;COPYRIGHT 2018 Fucape Business School/ Brazilian Business Review ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 1808-2386 ;ISSN: 1807-734X ;EISSN: 1808-2386 ;EISSN: 1807-734X ;DOI: 10.15728/bbr.2018.15.6.6

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8
Does visual appeal moderates the impact of attitude towards advertising on brand attitude, attachment and loyalty?
Does visual appeal moderates the impact of attitude towards advertising on brand attitude, attachment and loyalty?
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Does visual appeal moderates the impact of attitude towards advertising on brand attitude, attachment and loyalty?

Revista brasileira de marketing, 2023-07, Vol.22 (3), p.1250-1275

ISSN: 2177-5184 ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v22i3.22160

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9
EDITORIAL
EDITORIAL
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EDITORIAL

BBR Brazilian business review (Portuguese ed.), 2022-05, Vol.19 (3), p.11

COPYRIGHT 2022 Fucape Business School/ Brazilian Business Review ;ISSN: 1807-734X ;EISSN: 1807-734X

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10
EDITORIAL
EDITORIAL
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EDITORIAL

BBR Brazilian business review (Portuguese ed.), 2022-05, Vol.19 (3), p.11

COPYRIGHT 2022 Fucape Business School/ Brazilian Business Review ;ISSN: 1807-734X ;EISSN: 1807-734X

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11
EDITORIAL
EDITORIAL
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EDITORIAL

BBR Brazilian business review (Portuguese ed.), 2022-05, Vol.19 (3), p.11

COPYRIGHT 2022 Fucape Business School/ Brazilian Business Review ;ISSN: 1807-734X ;EISSN: 1807-734X

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12
THE EFFECT OF BRAND HERITAGE ON CONSUMER-BRAND RELATIONSHIPS
THE EFFECT OF BRAND HERITAGE ON CONSUMER-BRAND RELATIONSHIPS
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THE EFFECT OF BRAND HERITAGE ON CONSUMER-BRAND RELATIONSHIPS

Revista de administração de emprêsas, 2018-09, Vol.58 (5), p.451-459 [Peer Reviewed Journal]

Copyright Fundação Getulio Vargas Sep/Oct 2018 ;ISSN: 0034-7590 ;EISSN: 1676-5648 ;DOI: 10.1590/S0034-759020180502

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13
Customer-based brand equity index of Kurukshetra
Customer-based brand equity index of Kurukshetra
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Customer-based brand equity index of Kurukshetra

Revista de análisis turístico, 2019-06, Vol.26 (1), p.48-61 [Peer Reviewed Journal]

Pooja Rani. ;Pooja Rani. This work is published under https://creativecommons.org/licenses/by-nc/3.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2254-0644 ;ISSN: 1885-2564 ;EISSN: 2254-0644 ;DOI: 10.1108/JTA-11-2018-0034

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14
Brand identity-image fit in professional services in South Africa: Is brand co-creation a panacea?
Brand identity-image fit in professional services in South Africa: Is brand co-creation a panacea?
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Brand identity-image fit in professional services in South Africa: Is brand co-creation a panacea?

Journal of Contemporary Management, 2023-01, Vol.20 (1), p.444-473 [Peer Reviewed Journal]

This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 1815-7440 ;DOI: 10.35683/jcm1038.204

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15
Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors’ Brands and Supermarket’s Private Labels
Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors’ Brands and Supermarket’s Private Labels
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Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors’ Brands and Supermarket’s Private Labels

BBR Brazilian business review (Portuguese ed.), 2016-01, Vol.13 (1), p.69-91

COPYRIGHT 2016 Fucape Business School/ Brazilian Business Review ;COPYRIGHT 2016 Fucape Business School/ Brazilian Business Review ;Copyright FUCAPE Business School Jan/Feb 2016 ;ISSN: 1808-2386 ;ISSN: 1807-734X ;EISSN: 1808-2386 ;EISSN: 1807-734X ;DOI: 10.15728/bbr.2016.13.1.4

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16
Trademark Influence and Brand Experience on Consumer's Loyalty to Fast Fashion Brands
Trademark Influence and Brand Experience on Consumer's Loyalty to Fast Fashion Brands
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Trademark Influence and Brand Experience on Consumer's Loyalty to Fast Fashion Brands

Mercados y Negocios, 2023-09, Vol.24 (50), p.71-94 [Peer Reviewed Journal]

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. ;LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISSN: 1665-7039 ;ISSN: 2594-0163 ;EISSN: 2594-0163 ;DOI: 10.32870/myn.vi50.7698

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17
Why Do Companies Engage in Sustainability? Propositions and a Framework of Motivations
Why Do Companies Engage in Sustainability? Propositions and a Framework of Motivations
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Why Do Companies Engage in Sustainability? Propositions and a Framework of Motivations

BAR, Brazilian administration review, 2021-04, Vol.18 (2), p.1-32 [Peer Reviewed Journal]

COPYRIGHT 2021 Associacao Nacional de Pos-Graduacao e Pesquisa em Administracao-ANPAD ;2021. This work is published under https://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 1807-7692 ;EISSN: 1807-7692 ;DOI: 10.1590/1807-7692bar2021190042

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18
The dimensions of brand romance as predictors of brand loyalty among cell phone users
The dimensions of brand romance as predictors of brand loyalty among cell phone users
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The dimensions of brand romance as predictors of brand loyalty among cell phone users

South African journal of economic and management sciences, 2014-01, Vol.17 (4), p.457-470 [Peer Reviewed Journal]

Copyright University of Pretoria, Faculty of Economic & Management Sciences 2014 ;This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 International License. ;ISSN: 1015-8812 ;ISSN: 2222-3436 ;EISSN: 2222-3436 ;DOI: 10.4102/sajems.v17i4.721

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19
Approaches that Affect Consumer-Based Brand Equity
Approaches that Affect Consumer-Based Brand Equity
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Approaches that Affect Consumer-Based Brand Equity

Revista brasileira de marketing, 2017-09, Vol.16 (3), p.281-297

Copyright Universidade Nove de Julho (UNINOVE), PPGA 2017 ;ISSN: 2177-5184 ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v16i3.3596

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20
The relational aspects of luxury consumption in Brazil: the development of a Luxury Customer Relationship Perception Scale and the analysis of brand personality influence on relationship perception on luxury fashion brands
The relational aspects of luxury consumption in Brazil: the development of a Luxury Customer Relationship Perception Scale and the analysis of brand personality influence on relationship perception on luxury fashion brands
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The relational aspects of luxury consumption in Brazil: the development of a Luxury Customer Relationship Perception Scale and the analysis of brand personality influence on relationship perception on luxury fashion brands

BBR Brazilian business review (Portuguese ed.), 2019-03, Vol.16 (2), p.174-190

COPYRIGHT 2019 Fucape Business School/ Brazilian Business Review ;COPYRIGHT 2019 Fucape Business School/ Brazilian Business Review ;Copyright FUCAPE Business School Mar/Apr 2019 ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 1808-2386 ;ISSN: 1807-734X ;EISSN: 1808-2386 ;EISSN: 1807-734X ;DOI: 10.15728/bbr.2019.16.2.5

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