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1
The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company
The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company
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The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company

Journal of business ethics, 2009-11, Vol.89 (4), p.547-564 [Peer Reviewed Journal]

Copyright 2009 Springer ;Springer Science+Business Media B.V. 2009 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-008-0016-6 ;CODEN: JBUEDJ

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2
Brands and Branding: Research Findings and Future Priorities
Brands and Branding: Research Findings and Future Priorities
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Brands and Branding: Research Findings and Future Priorities

Marketing science (Providence, R.I.), 2006-11, Vol.25 (6), p.740-759 [Peer Reviewed Journal]

Copyright 2006 INFORMS ;COPYRIGHT 2006 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Nov/Dec 2006 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1050.0153 ;CODEN: MARSE5

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3
The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation
The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation
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The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation

Journal of business ethics, 2010-09, Vol.95 (3), p.457-469 [Peer Reviewed Journal]

2010 Springer ;Springer Science+Business Media B.V. 2010 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-010-0433-1 ;CODEN: JBUEDJ

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4
The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust
The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust
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The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust

Journal of business ethics, 2010-05, Vol.93 (2), p.307-319 [Peer Reviewed Journal]

2010 Springer ;Springer Science+Business Media B.V. 2009 ;Springer Science+Business Media B.V. 2010 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-009-0223-9 ;CODEN: JBUEDJ

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5
Country Image and Consumer-Based Brand Equity: Relationships and Implications for International Marketing
Country Image and Consumer-Based Brand Equity: Relationships and Implications for International Marketing
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Country Image and Consumer-Based Brand Equity: Relationships and Implications for International Marketing

Journal of international business studies, 2007-09, Vol.38 (5), p.726-745 [Peer Reviewed Journal]

Copyright 2007 Academy of International Business ;Academy of International Business 2007 ;ISSN: 0047-2506 ;EISSN: 1478-6990 ;DOI: 10.1057/palgrave.jibs.8400293

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6
Competitive Brand Salience
Competitive Brand Salience
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Competitive Brand Salience

Marketing science (Providence, R.I.), 2008-09, Vol.27 (5), p.922-931 [Peer Reviewed Journal]

Copyright 2008 INFORMS ;COPYRIGHT 2008 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Sep/Oct 2008 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1070.0327 ;CODEN: MARSE5

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7
A Logit Model of Brand Choice Calibrated on Scanner Data
A Logit Model of Brand Choice Calibrated on Scanner Data
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A Logit Model of Brand Choice Calibrated on Scanner Data

Marketing science (Providence, R.I.), 2008-01, Vol.27 (1), p.29-48 [Peer Reviewed Journal]

Copyright 2008 INFORMS ;COPYRIGHT 2008 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Jan/Feb 2008 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1070.0331 ;CODEN: MARSE5

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8
A multinational examination of the symbolic-instrumental framework of consumer-brand identification
A multinational examination of the symbolic-instrumental framework of consumer-brand identification
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A multinational examination of the symbolic-instrumental framework of consumer-brand identification

Journal of international business studies, 2012-04, Vol.43 (3), p.306-331 [Peer Reviewed Journal]

2012 Academy of International Business ;Academy of International Business 2011 ;Academy of International Business 2012 ;ISSN: 0047-2506 ;EISSN: 1478-6990 ;DOI: 10.1057/jibs.2011.54

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9
CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality
CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality
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CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality

Journal of business ethics, 2011-06, Vol.100 (4), p.673-688 [Peer Reviewed Journal]

2011 Springer ;Springer Science+Business Media B.V. 2010 ;Springer Science+Business Media B.V. 2011 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-010-0703-y ;CODEN: JBUEDJ

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10
The Impact of a Product-Harm Crisis on Marketing Effectiveness
The Impact of a Product-Harm Crisis on Marketing Effectiveness
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The Impact of a Product-Harm Crisis on Marketing Effectiveness

Marketing science (Providence, R.I.), 2007-03, Vol.26 (2), p.230-245 [Peer Reviewed Journal]

Copyright 2007 INFORMS ;COPYRIGHT 2007 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Mar/Apr 2007 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1060.0227 ;CODEN: MARSE5

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11
Brand Origin Recognition Accuracy: Its Antecedents and Consumers' Cognitive Limitations
Brand Origin Recognition Accuracy: Its Antecedents and Consumers' Cognitive Limitations
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Brand Origin Recognition Accuracy: Its Antecedents and Consumers' Cognitive Limitations

Journal of international business studies, 2005-07, Vol.36 (4), p.379-397 [Peer Reviewed Journal]

Copyright 2005 Academy of International Business ;Academy of International Business 2005 ;ISSN: 0047-2506 ;EISSN: 1478-6990 ;DOI: 10.1057/palgrave.jibs.8400145

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12
Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition Models
Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition Models
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Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition Models

Marketing science (Providence, R.I.), 2009-07, Vol.28 (4), p.759-781 [Peer Reviewed Journal]

2009 INFORMS ;Copyright Institute for Operations Research and the Management Sciences Jul/Aug 2009 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1080.0455 ;CODEN: MARSE5

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13
An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources
An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources
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An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources

Management science, 2005-09, Vol.51 (9), p.1433-1448 [Peer Reviewed Journal]

Copyright 2005 INFORMS ;2005 INIST-CNRS ;Copyright Institute for Operations Research and the Management Sciences Sep 2005 ;ISSN: 0025-1909 ;EISSN: 1526-5501 ;DOI: 10.1287/mnsc.1050.0405 ;CODEN: MSCIAM

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14
Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm
Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm
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Article 		Add to My Research

Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm

Journal of business ethics, 2012-01, Vol.105 (1), p.69-81 [Peer Reviewed Journal]

2012 Springer ;Springer Science+Business Media B.V. 2011 ;Springer Science+Business Media B.V. 2012 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-011-0948-0 ;CODEN: JBUEDJ

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15
State dependence and alternative explanations for consumer inertia
State dependence and alternative explanations for consumer inertia
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State dependence and alternative explanations for consumer inertia

The Rand journal of economics, 2010-09, Vol.41 (3), p.417-445 [Peer Reviewed Journal]

2010 The RAND Corporation ;2010, RAND ;COPYRIGHT 2010 Wiley Subscription Services, Inc. ;Copyright Rand Corporation Autumn 2010 ;ISSN: 0741-6261 ;EISSN: 1756-2171 ;DOI: 10.1111/j.1756-2171.2010.00106.x ;CODEN: RJECEA

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16
Brand Effects on Choice and Choice Set Formation Under Uncertainty
Brand Effects on Choice and Choice Set Formation Under Uncertainty
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Brand Effects on Choice and Choice Set Formation Under Uncertainty

Marketing science (Providence, R.I.), 2007-09, Vol.26 (5), p.679-697 [Peer Reviewed Journal]

Copyright 2007 INFORMS ;COPYRIGHT 2007 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Sep/Oct 2007 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1060.0260 ;CODEN: MARSE5

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17
How Does Objective Quality Affect Perceived Quality? Short-Term Effects, Long-Term Effects, and Asymmetries
How Does Objective Quality Affect Perceived Quality? Short-Term Effects, Long-Term Effects, and Asymmetries
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How Does Objective Quality Affect Perceived Quality? Short-Term Effects, Long-Term Effects, and Asymmetries

Marketing science (Providence, R.I.), 2006-05, Vol.25 (3), p.230-247 [Peer Reviewed Journal]

Copyright 2006 INFORMS ;COPYRIGHT 2006 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences May/Jun 2006 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1050.0175 ;CODEN: MARSE5

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18
Explicating Ethical Corporate Marketing. Insights from the BP Deepwater Horizon Catastrophe: The Ethical Brand that Exploded and then Imploded
Explicating Ethical Corporate Marketing. Insights from the BP Deepwater Horizon Catastrophe: The Ethical Brand that Exploded and then Imploded
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Explicating Ethical Corporate Marketing. Insights from the BP Deepwater Horizon Catastrophe: The Ethical Brand that Exploded and then Imploded

Journal of business ethics, 2011-08, Vol.102 (1), p.1-14 [Peer Reviewed Journal]

2011 Springer ;Springer Science+Business Media B.V. 2011 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-011-0902-1 ;CODEN: JBUEDJ

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19
How Perceived Brand Globalness Creates Brand Value
How Perceived Brand Globalness Creates Brand Value
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How Perceived Brand Globalness Creates Brand Value

Journal of international business studies, 2003-01, Vol.34 (1), p.53-65 [Peer Reviewed Journal]

Copyright 2003 Academy of International Business ;Copyright Palgrave Macmillan Limited Jan 2003 ;ISSN: 0047-2506 ;EISSN: 1478-6990 ;DOI: 10.1057/palgrave.jibs.8400002

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20
Overchoice and Assortment Type: When and Why Variety Backfires
Overchoice and Assortment Type: When and Why Variety Backfires
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Article 		Add to My Research

Overchoice and Assortment Type: When and Why Variety Backfires

Marketing science (Providence, R.I.), 2005-07, Vol.24 (3), p.382-395 [Peer Reviewed Journal]

Copyright 2005 INFORMS ;Copyright Institute for Operations Research and the Management Sciences Summer 2005 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1040.0109 ;CODEN: MARSE5

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