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1
Analyzing Intention to Purchase Brand Extension via Brand Attribute Associations: The Mediating and Moderating Role of Emotional Consumer-Brand Relationship and Brand Commitment
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Analyzing Intention to Purchase Brand Extension via Brand Attribute Associations: The Mediating and Moderating Role of Emotional Consumer-Brand Relationship and Brand Commitment

Frontiers in psychology, 2022-07, Vol.13, p.884673-884673 [Peer Reviewed Journal]

Copyright © 2022 Bian and Yan. 2022 Bian and Yan ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2022.884673 ;PMID: 35910970

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2
What Makes a Customer Brand Citizen in Restaurant Industry
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What Makes a Customer Brand Citizen in Restaurant Industry

Frontiers in psychology, 2022-03, Vol.13, p.676372-676372 [Peer Reviewed Journal]

Copyright © 2022 Han, Yang, Kuang and Song. ;Copyright © 2022 Han, Yang, Kuang and Song. 2022 Han, Yang, Kuang and Song ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2022.676372 ;PMID: 35391981

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3
Firm innovation activities and consumer brand loyalty: A path to business sustainability in Asia
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Firm innovation activities and consumer brand loyalty: A path to business sustainability in Asia

Frontiers in psychology, 2022-07, Vol.13, p.942048-942048 [Peer Reviewed Journal]

Copyright © 2022 Yi, Khan and Safeer. 2022 Yi, Khan and Safeer ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2022.942048 ;PMID: 35959050

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4
Measuring brand association strength with EEG: A single-trial N400 ERP study
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Measuring brand association strength with EEG: A single-trial N400 ERP study

PloS one, 2019-06, Vol.14 (6), p.e0217125-e0217125 [Peer Reviewed Journal]

COPYRIGHT 2019 Public Library of Science ;COPYRIGHT 2019 Public Library of Science ;2019 Camarrone, Van Hulle. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2019 Camarrone, Van Hulle 2019 Camarrone, Van Hulle ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0217125 ;PMID: 31181083

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5
Effects of Self-Expressive Brand and Susceptibility to Interpersonal Influence on Brand Addiction: Mediating Role of Brand Passion
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Effects of Self-Expressive Brand and Susceptibility to Interpersonal Influence on Brand Addiction: Mediating Role of Brand Passion

Frontiers in psychology, 2021-02, Vol.12, p.602023-602023 [Peer Reviewed Journal]

Copyright © 2021 Bai, Yin, Yu, Wei and Wu. ;COPYRIGHT 2021 Frontiers Research Foundation ;Copyright © 2021 Bai, Yin, Yu, Wei and Wu. 2021 Bai, Yin, Yu, Wei and Wu ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2021.602023 ;PMID: 33613386

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6
Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand
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Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand

Frontiers in psychology, 2020-03, Vol.11, p.231-231 [Peer Reviewed Journal]

Copyright © 2020 Zhang, Peng, Peng, Zhang, Ren and Chen. ;COPYRIGHT 2020 Frontiers Research Foundation ;Copyright © 2020 Zhang, Peng, Peng, Zhang, Ren and Chen. 2020 Zhang, Peng, Peng, Zhang, Ren and Chen ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2020.00231 ;PMID: 32210865

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7
Conspicuous Consumption in Emerging Markets: The Case of Starbucks in Colombia as a Global and Sustainable Brand
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Conspicuous Consumption in Emerging Markets: The Case of Starbucks in Colombia as a Global and Sustainable Brand

Frontiers in psychology, 2021-08, Vol.12, p.662950-662950 [Peer Reviewed Journal]

Copyright © 2021 Areiza-Padilla and Manzi Puertas. 2021 Areiza-Padilla and Manzi Puertas ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2021.662950 ;PMID: 34489786

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8
Neural Substrates of Brand Love: An Activation Likelihood Estimation Meta-Analysis of Functional Neuroimaging Studies
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Neural Substrates of Brand Love: An Activation Likelihood Estimation Meta-Analysis of Functional Neuroimaging Studies

Frontiers in neuroscience, 2020-09, Vol.14, p.534671-534671 [Peer Reviewed Journal]

2020. This work is licensed under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;Copyright © 2020 Watanuki and Akama. 2020 Watanuki and Akama ;ISSN: 1662-453X ;ISSN: 1662-4548 ;EISSN: 1662-453X ;DOI: 10.3389/fnins.2020.534671 ;PMID: 33100955

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9
Repurchase intentions of new e-commerce users in the COVID-19 context: The mediation role of brand love
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Repurchase intentions of new e-commerce users in the COVID-19 context: The mediation role of brand love

Frontiers in psychology, 2022-08, Vol.13, p.968722-968722 [Peer Reviewed Journal]

Copyright © 2022 Ding, Tu, Xu and Park. 2022 Ding, Tu, Xu and Park ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2022.968722 ;PMID: 35978786

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10
Old Practice, but Young Research Field: A Systematic Bibliographic Review of Personal Branding
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Article
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Old Practice, but Young Research Field: A Systematic Bibliographic Review of Personal Branding

Frontiers in psychology, 2020-08, Vol.11, p.1809-1809 [Peer Reviewed Journal]

COPYRIGHT 2020 Frontiers Research Foundation ;Copyright © 2020 Scheidt, Gelhard and Henseler. 2020 Scheidt, Gelhard and Henseler ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2020.01809 ;PMID: 32849068

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11
“Wow! It’s Cool”: How Brand Coolness Affects the Customer Psychological Well-Being Through Brand Love and Brand Engagement
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Article
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“Wow! It’s Cool”: How Brand Coolness Affects the Customer Psychological Well-Being Through Brand Love and Brand Engagement

Frontiers in psychology, 2022-06, Vol.13, p.923870-923870 [Peer Reviewed Journal]

Copyright © 2022 Attiq, Abdul Hamid, Khokhar, Shah and Shahzad. 2022 Attiq, Abdul Hamid, Khokhar, Shah and Shahzad ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2022.923870 ;PMID: 35837645

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12
Characterizing Brand Knowledge and Identification as Predictors of Consumer-Based Brand Equity: Mediating Role of Employee-Based Brand Equity
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Characterizing Brand Knowledge and Identification as Predictors of Consumer-Based Brand Equity: Mediating Role of Employee-Based Brand Equity

Frontiers in psychology, 2022-04, Vol.13, p.858619-858619 [Peer Reviewed Journal]

Copyright © 2022 He. ;Copyright © 2022 He. 2022 He ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2022.858619 ;PMID: 35572313

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13
Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach
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Article
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Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach

PloS one, 2022-03, Vol.17 (3), p.e0264899-e0264899 [Peer Reviewed Journal]

COPYRIGHT 2022 Public Library of Science ;2022 Yang et al. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2022 Yang et al 2022 Yang et al ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0264899 ;PMID: 35245323

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14
Exploring Brand Hate and the Association Between Similar Competitor Offer and Brand Equity: A Moderated-Mediation Model
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Article
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Exploring Brand Hate and the Association Between Similar Competitor Offer and Brand Equity: A Moderated-Mediation Model

Frontiers in psychology, 2021-01, Vol.11, p.533216-533216 [Peer Reviewed Journal]

Copyright © 2021 Husnain, Wang, Poulova, Syed, Akbar, Akhtar, Akbar and Usman. ;COPYRIGHT 2021 Frontiers Research Foundation ;Copyright © 2021 Husnain, Wang, Poulova, Syed, Akbar, Akhtar, Akbar and Usman. 2021 Husnain, Wang, Poulova, Syed, Akbar, Akhtar, Akbar and Usman ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2020.533216 ;PMID: 33519569

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15
Corrigendum: Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand
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Article
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Corrigendum: Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand

Frontiers in psychology, 2020-04, Vol.11, p.763-763 [Peer Reviewed Journal]

Copyright © 2020 Zhang, Peng, Peng, Zhang, Ren and Chen. ;Copyright © 2020 Zhang, Peng, Peng, Zhang, Ren and Chen. 2020 Zhang, Peng, Peng, Zhang, Ren and Chen ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2020.00763 ;PMID: 32390916

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16
Impact of Organizational Brand-Building Strategies on Organizational Brand Equity: A Moderating Role of Brand-Oriented Leadership
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Article
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Impact of Organizational Brand-Building Strategies on Organizational Brand Equity: A Moderating Role of Brand-Oriented Leadership

Frontiers in psychology, 2022-07, Vol.13, p.919054-919054 [Peer Reviewed Journal]

Copyright © 2022 Wei. 2022 Wei ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2022.919054 ;PMID: 35846715

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17
The Influence of Green Brand Affect on Green Purchase Intentions: The Mediation Effects of Green Brand Associations and Green Brand Attitude
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The Influence of Green Brand Affect on Green Purchase Intentions: The Mediation Effects of Green Brand Associations and Green Brand Attitude

International journal of environmental research and public health, 2020-06, Vol.17 (11), p.4089 [Peer Reviewed Journal]

2020. This work is licensed under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2020 by the authors. 2020 ;ISSN: 1660-4601 ;ISSN: 1661-7827 ;EISSN: 1660-4601 ;DOI: 10.3390/ijerph17114089 ;PMID: 32521728

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18
Perception of Justice and Employees' Brand-Based Equity in the Service Sector: Evidence From Education Industry
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Article
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Perception of Justice and Employees' Brand-Based Equity in the Service Sector: Evidence From Education Industry

Frontiers in psychology, 2022-04, Vol.13, p.871984-871984 [Peer Reviewed Journal]

Copyright © 2022 Li. ;Copyright © 2022 Li. 2022 Li ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2022.871984 ;PMID: 35496242

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19
Erratum: Scale development of apparel customization brand value: From the perspectives of practitioners and consumers
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Erratum: Scale development of apparel customization brand value: From the perspectives of practitioners and consumers

Frontiers in psychology, 2023, Vol.14, p.1145298-1145298 [Peer Reviewed Journal]

Copyright © 2023 Frontiers Production Office. ;Copyright © 2023 Frontiers Production Office. 2023 Frontiers Production Office ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2023.1145298 ;PMID: 36794088

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20
The influence of the brand image of green agriculture products on China’s consumption intention——The mediating role of perceived value
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The influence of the brand image of green agriculture products on China’s consumption intention——The mediating role of perceived value

PloS one, 2023-10, Vol.18 (10), p.e0292633-e0292633 [Peer Reviewed Journal]

COPYRIGHT 2023 Public Library of Science ;2023 Yang et al. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2023 Yang et al 2023 Yang et al ;2023 Yang et al. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0292633

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