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Results 1 - 20 of 2,228  for All Library Resources

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1
Post-COVID Insurance Purchase Intention: The Roles of Referral, Agent Characteristics, Influencer Credibility, Plan Value, and Trust
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Article
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Post-COVID Insurance Purchase Intention: The Roles of Referral, Agent Characteristics, Influencer Credibility, Plan Value, and Trust

Organizations and markets in emerging economies, 2024-05, Vol.15 (1(30)) [Peer Reviewed Journal]

ISSN: 2029-4581 ;EISSN: 2345-0037 ;DOI: 10.15388/omee.2024.15.3

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2
The Influencers’ Attributes and Customer Purchase Intention: The Mediating Role of Customer Attitude Toward Brand
Material Type:
Article
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The Influencers’ Attributes and Customer Purchase Intention: The Mediating Role of Customer Attitude Toward Brand

SAGE open, 2024-04, Vol.14 [Peer Reviewed Journal]

EISSN: 2158-2440 ;DOI: 10.1177/21582440241250122

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3
The Impact of Narrative Role on Consumers’ Purchase Intentions in the Agricultural Product Live Stream: A Study Based on the Theory of Perspective Taking
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Article
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The Impact of Narrative Role on Consumers’ Purchase Intentions in the Agricultural Product Live Stream: A Study Based on the Theory of Perspective Taking

SAGE open, 2024-04, Vol.14 [Peer Reviewed Journal]

EISSN: 2158-2440 ;DOI: 10.1177/21582440241247362

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4
Green purchase intention factors: A systematic review and research agenda
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Article
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Green purchase intention factors: A systematic review and research agenda

Sustainable environment, 2024-12, Vol.10 (1) [Peer Reviewed Journal]

EISSN: 2765-8511 ;DOI: 10.1080/27658511.2024.2356392

Digital Resources/Online E-Resources

5
Effects of front-of-package nutrition labelling systems on objective understanding and purchase intention in Panama: results from a multi-arm parallel-group randomised controlled trial
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Article
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Effects of front-of-package nutrition labelling systems on objective understanding and purchase intention in Panama: results from a multi-arm parallel-group randomised controlled trial

Public health nutrition, 2024-05, p.1-22 [Peer Reviewed Journal]

ISSN: 1368-9800 ;EISSN: 1475-2727 ;DOI: 10.1017/S1368980024001009 ;PMID: 38751228

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6
Generation Z Tourist and Purchase Intention for Local Food: A Value-Attitude-Behaviour Approach
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Article
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Generation Z Tourist and Purchase Intention for Local Food: A Value-Attitude-Behaviour Approach

Academy of Marketing Studies journal, 2024-01, Vol.28 (4) [Peer Reviewed Journal]

2024. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1095-6298 ;EISSN: 1528-2678

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7
E-commerce Live Streaming Interaction Quality, Immersion Experience and Consumer Purchase Intention
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Article
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E-commerce Live Streaming Interaction Quality, Immersion Experience and Consumer Purchase Intention

Applied mathematics and nonlinear sciences, 2024-01, Vol.9 (1) [Peer Reviewed Journal]

EISSN: 2444-8656 ;DOI: 10.2478/amns-2024-1401

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8
Digital marketing: consumers’ purchase intention towards e-commerce platform for urban region
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Article
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Digital marketing: consumers’ purchase intention towards e-commerce platform for urban region

International journal of human capital in urban management (Online), 2024-07, Vol.9 (3), p.473-488 [Peer Reviewed Journal]

ISSN: 2476-4698 ;EISSN: 2476-4701 ;DOI: 10.22034/IJHCUM.2024.03.08

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9
Investigating Factors Affecting the Purchase Intention in Petroleum Stations Implementing Sustainable Practices: A Pro-Environmental Behavior Approach with a Consideration of Sustainable Initiatives Knowledge
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Article
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Investigating Factors Affecting the Purchase Intention in Petroleum Stations Implementing Sustainable Practices: A Pro-Environmental Behavior Approach with a Consideration of Sustainable Initiatives Knowledge

Sustainability, 2024-05, Vol.16 (10), p.4121 [Peer Reviewed Journal]

COPYRIGHT 2024 MDPI AG ;2024 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su16104121

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10
Post-COVID Insurance Purchase Intention: The Roles of Referral, Agent Characteristics, Influencer Credibility, Plan Value, and Trust
Material Type:
Article
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Post-COVID Insurance Purchase Intention: The Roles of Referral, Agent Characteristics, Influencer Credibility, Plan Value, and Trust

Organizations and markets in emerging economies, 2024-05, Vol.15 (1(30)) [Peer Reviewed Journal]

ISSN: 2029-4581 ;EISSN: 2345-0037 ;DOI: 10.15388/10.15388/omee.2024.15.3

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11
Designing a Model of Customers' Purchase Intention with Emphasis on Social Media: Based on Grounded Theory
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Article
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Designing a Model of Customers' Purchase Intention with Emphasis on Social Media: Based on Grounded Theory

International journal of agricultural management and development, 2023-03, Vol.13 (1), p.67-78

ISSN: 2159-5860 ;EISSN: 2159-5860 ;DOI: 10.22004/ag.econ.342857

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12
The influence of endorser credibility and brand credibility on consumer purchase intentions: Exploring mediating mechanisms in the local apparel sector
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Article
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The influence of endorser credibility and brand credibility on consumer purchase intentions: Exploring mediating mechanisms in the local apparel sector

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2351119

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13
A Study on the Effect of Color Preference on Purchase Intention of Picture Books for 3-7 Year Old Children in China and South Korea
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Article
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A Study on the Effect of Color Preference on Purchase Intention of Picture Books for 3-7 Year Old Children in China and South Korea

Applied mathematics and nonlinear sciences, 2024-01, Vol.9 (1) [Peer Reviewed Journal]

EISSN: 2444-8656 ;DOI: 10.2478/amns-2024-1169

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14
Female Consumerism: Intention to Purchase Online
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Article
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Female Consumerism: Intention to Purchase Online

Malaysia Journal of Invention and Innovation, 2024-01, Vol.3 (1) [Peer Reviewed Journal]

EISSN: 2976-2170

Digital Resources/Online E-Resources

15
Facebook and luxury fashion brands: self-congruent posts and purchase intentions
Material Type:
Article
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Facebook and luxury fashion brands: self-congruent posts and purchase intentions

Journal of Fashion Marketing and Management, 2020-04 [Peer Reviewed Journal]

Attribution-NonCommercial-NoDerivs 3.0 Ireland https://creativecommons.org/licenses/by-nc-nd/3.0/ie ;ISSN: 1361-2026 ;EISSN: 1758-7433 ;DOI: 10.1108/JFMM-09-2019-0215

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16
Evaluating the intention to purchase genetically modified food by consumers in Panama
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Article
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Evaluating the intention to purchase genetically modified food by consumers in Panama

Journal of agriculture and food research, 2024-06, Vol.16, p.101194, Article 101194 [Peer Reviewed Journal]

2024 The Authors ;ISSN: 2666-1543 ;EISSN: 2666-1543 ;DOI: 10.1016/j.jafr.2024.101194

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17
The Influence of Message Framing on Entitled Consumers Purchase Intention in the Fast Fashion Domain
Material Type:
Thesises (postgraduate)
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The Influence of Message Framing on Entitled Consumers Purchase Intention in the Fast Fashion Domain

All items in the Atrium are protected by copyright with all rights reserved unless otherwise indicated.

Digital Resources/Online E-Resources

18
Factors influencing the intention to purchase health insurance: a study of Indian tobacco and alcohol consumers
Material Type:
Article
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Factors influencing the intention to purchase health insurance: a study of Indian tobacco and alcohol consumers

Navngivelse 4.0 Internasjonal © 2024 Mishra, Jamshed, Ahmad, Garg and Madsen. ;ISSN: 2296-2565 ;EISSN: 2296-2565 ;DOI: 10.3389/fpubh.2024.1332511

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19
Exploring consumer responses to official endorsement: roles of credibility and attractiveness attributes in live streaming
Material Type:
Article
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Exploring consumer responses to official endorsement: roles of credibility and attractiveness attributes in live streaming

Frontiers in psychology, 2024-05, Vol.15, p.1371343-1371343 [Peer Reviewed Journal]

Copyright © 2024 Cheng, Li, He and Liao. 2024 Cheng, Li, He and Liao ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2024.1371343

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20
Investigating the Impact of Celebrity Endorsement on Customers' Purchase Intention of OPPO Brand in Vietnam
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Article
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Investigating the Impact of Celebrity Endorsement on Customers' Purchase Intention of OPPO Brand in Vietnam

Review of Integrative Business and Economics Research, 2024-01, Vol.13 (4), p.484-500

Copyright Society of Interdisciplinary Business Research 2024 ;ISSN: 2414-6722 ;EISSN: 2304-1013

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