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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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The Effect of Promotion on Consumption: Buying More and Consuming It FasterJournal of marketing research, 1998-08, Vol.35 (3), p.390-398 [Peer Reviewed Journal]Copyright 1998 American Marketing Association ;Copyright American Marketing Association Aug 1998 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224379803500309 ;CODEN: JMKRAEFull text available |
| 2 |
Material Type: Article
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Semiparametric versus Parametric Classification Models: An Application to Direct MarketingJournal of marketing research, 1993-08, Vol.30 (3), p.380-390 [Peer Reviewed Journal]Copyright 1993 American Marketing Association ;Copyright American Marketing Association Aug 1993 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224379303000309 ;CODEN: JMKRAEFull text available |
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