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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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NeuroPsychophysiological investigation of ASMR advertising experienceThe journal of neurobehavioral sciences, 2022-09, Vol.9 (3), p.114-120 [Peer Reviewed Journal]COPYRIGHT 2022 Medknow Publications and Media Pvt. Ltd. ;ISSN: 2149-1909 ;EISSN: 2148-4325Full text available |
| 2 |
Material Type: Book
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The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your PowerISBN: 9780300225075 ;ISBN: 0300225075 ;ISBN: 0300212194 ;ISBN: 9780300212198 ;EISBN: 9780300225075 ;EISBN: 0300225075 ;OCLC: 967531419 ;OCLC: 1334104517Full text available |
| 3 |
Material Type: Article
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Online Behavioral Advertising: A Literature Review and Research AgendaJournal of advertising, 2017-07, Vol.46 (3), p.363-376 [Peer Reviewed Journal]2017 The Author(s). Published with license by Taylor & Francis, LLC © Sophie C. Boerman, Sanne Kruikemeier, and Frederik J. Zuiderveen Borgesius 2017 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.2017.1339368Digital Resources/Online E-Resources |
| 4 |
Material Type: Article
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Research on the Effect of Consumer Psychology on Advertising Creativity CommunicationSHS Web of Conferences, 2023, Vol.158, p.2012 [Peer Reviewed Journal]2023. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2261-2424 ;ISSN: 2416-5182 ;EISSN: 2261-2424 ;DOI: 10.1051/shsconf/202315802012Full text available |
| 5 |
Material Type: Article
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A closer look into the materialism construct: the antecedents and consequences of materialism and its three facetsThe Journal of consumer marketing, 2015-03, Vol.32 (2), p.85-98 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-07-2014-1082Full text available |
| 6 |
Material Type: Article
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Presenting a qualitative model of the use of social media influencers in the behavior of consumers in the luxury cosmetics industryارزش آفرینی در مدیریت کسب و کار, 2023-12, Vol.3 (3), p.85-107 [Peer Reviewed Journal]EISSN: 2980-8359 ;DOI: 10.22034/jvcbm.2023.412373.1161Digital Resources/Online E-Resources |
| 7 |
Material Type: Conference Proceeding
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Is Fast Feminine? the Effect of Speed of Observed Hand-Motor Actions on Consumer Judgment and BehaviorsAdvances in Consumer Research, 2020, Vol.48, p.1074 [Peer Reviewed Journal]Copyright Association for Consumer Research 2020 ;ISSN: 0098-9258Full text available |
| 8 |
Material Type: Article
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Older People in AdvertisingJournal of advertising, 2022-07, Vol.51 (3), p.308-322 [Peer Reviewed Journal]Copyright © 2022 The Author(s). Published with license by Taylor & Francis Group, LLC. 2022 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.2022.2027300Digital Resources/Online E-Resources |
| 9 |
Material Type: Article
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White Americans' preference for Black people in advertising has increased in the past 66 y: A meta-analysisProceedings of the National Academy of Sciences - PNAS, 2024-02, Vol.121 (9), p.e2307505121-e2307505121 [Peer Reviewed Journal]EISSN: 1091-6490 ;DOI: 10.1073/pnas.2307505121 ;PMID: 38377190Full text available |
| 10 |
Material Type: Article
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Advertising as a cue to consume: a systematic review and meta-analysis of the effects of acute exposure to unhealthy food and nonalcoholic beverage advertising on intake in children and adultsThe American journal of clinical nutrition, 2016-02, Vol.103 (2), p.519-533 [Peer Reviewed Journal]2016 American Society for Nutrition. ;Copyright American Society for Clinical Nutrition, Inc. Feb 1, 2016 ;ISSN: 0002-9165 ;EISSN: 1938-3207 ;DOI: 10.3945/ajcn.115.120022 ;PMID: 26791177Full text available |
| 11 |
Material Type: Article
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Green Marketing Practices Related to Key Variables of Consumer Purchasing BehaviorSustainability, 2022-07, Vol.14 (14), p.8499 [Peer Reviewed Journal]2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su14148499Full text available |
| 12 |
Material Type: Article
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Challenges and Future Directions of Computational Advertising Measurement SystemsJournal of advertising, 2020-08, Vol.49 (4), p.446-458 [Peer Reviewed Journal]2020 The Author(s). Published with license by Taylor and Francis Group, LLC 2020 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.2020.1795757Digital Resources/Online E-Resources |
| 13 |
Material Type: Article
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Reactance and turbulence: examining the cognitive and affective antecedents of ad blockingJournal of research in interactive marketing, 2021-10, Vol.15 (4), p.549-570 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-04-2020-0083Full text available |
| 14 |
Material Type: Article
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Brand hate and retaliation in Muslim consumers: does offensive advertising matter?Journal of Islamic marketing, 2022-04, Vol.13 (6), p.1395-1413 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-10-2020-0316Full text available |
| 15 |
Material Type: Article
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Influence of unhealthy food and beverage marketing on children's dietary intake and preference: a systematic review and meta-analysis of randomized trialsObesity reviews, 2016-10, Vol.17 (10), p.945-959 [Peer Reviewed Journal]2016 World Obesity ;2016 World Obesity. ;ISSN: 1467-7881 ;EISSN: 1467-789X ;DOI: 10.1111/obr.12445 ;PMID: 27427474Full text available |
| 16 |
Material Type: Article
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Evolution of retail formats: Past, present, and futureJournal of retailing, 2021-03, Vol.97 (1), p.42-61 [Peer Reviewed Journal]2020 New York University ;2020. New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2020.11.002Full text available |
| 17 |
Material Type: Article
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Creating, Metavoicing, and Propagating: A Road Map for Understanding User Roles in Computational AdvertisingJournal of advertising, 2020-08, Vol.49 (4), p.394-410 [Peer Reviewed Journal]2020 The Author(s). Published with license by Taylor and Francis Group, LLC 2020 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.2020.1795758Digital Resources/Online E-Resources |
| 18 |
Material Type: Article
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Developing strategies for international celebrity branding: a comparative analysis between Western and South Asian culturesInternational marketing review, 2023-02, Vol.40 (1), p.102-126 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-08-2021-0261Full text available |
| 19 |
Material Type: Article
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The Power of Brand SelfiesJournal of marketing research, 2021-12, Vol.58 (6), p.1159-1177 [Peer Reviewed Journal]The Author(s) 2021 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/00222437211037258Digital Resources/Online E-Resources |
| 20 |
Material Type: Conference Proceeding
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The role of metaphors in brand memory and persuasion - D1Advances in Consumer Research, 2022, Vol.50, p.800 [Peer Reviewed Journal]Copyright Association for Consumer Research 2022 ;ISSN: 0098-9258Full text available |
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