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1
The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management
The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management
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The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management

The journal of product & brand management, 2017-01, Vol.26 (1), p.2-12 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-01-2017-1398

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2
Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research
Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research
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Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research

The journal of product & brand management, 2015-03, Vol.24 (1), p.3-17 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2014-0639

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3
Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty
Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty
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Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty

Marketing intelligence & planning, 2017-01, Vol.35 (2), p.166-179

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-04-2016-0064

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4
Brand authenticity: model development and empirical testing
Brand authenticity: model development and empirical testing
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Brand authenticity: model development and empirical testing

The journal of product & brand management, 2014-05, Vol.23 (3), p.192-199 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2014 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2013-0339

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5
Understanding the ties between brand gender and brand engagement in online brand communities: the moderating role of consumers’ biological sex
Understanding the ties between brand gender and brand engagement in online brand communities: the moderating role of consumers’ biological sex
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Understanding the ties between brand gender and brand engagement in online brand communities: the moderating role of consumers’ biological sex

The journal of product & brand management, 2022-06, Vol.31 (5), p.761-779 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-11-2019-2659

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6
Understanding the interplay between brand and innovation management: findings and future research directions
Understanding the interplay between brand and innovation management: findings and future research directions
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Understanding the interplay between brand and innovation management: findings and future research directions

Journal of the Academy of Marketing Science, 2015-09, Vol.43 (5), p.548-557 [Peer Reviewed Journal]

Academy of Marketing Science 2015 ;COPYRIGHT 2015 Springer ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-015-0445-6 ;CODEN: JAMSDE

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7
Consumer emotional brand attachment with social media brands and social media brand equity
Consumer emotional brand attachment with social media brands and social media brand equity
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Consumer emotional brand attachment with social media brands and social media brand equity

European journal of marketing, 2019-07, Vol.53 (6), p.1176-1204 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-09-2016-0511

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8
Antecedents of Green Brand Equity: An Integrated Approach
Antecedents of Green Brand Equity: An Integrated Approach
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Antecedents of Green Brand Equity: An Integrated Approach

Journal of business ethics, 2014-05, Vol.121 (2), p.203-215 [Peer Reviewed Journal]

Springer Science+Business Media 2014 ;Springer Science+Business Media Dordrecht 2013 ;Springer Science+Business Media Dordrecht 2014 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-013-1689-z ;CODEN: JBUEDJ

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9
Brand love: development and validation of a practical scale
Brand love: development and validation of a practical scale
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Brand love: development and validation of a practical scale

Marketing letters, 2017-03, Vol.28 (1), p.1-14 [Peer Reviewed Journal]

Springer Science+Business Media 2017 ;Springer Science+Business Media New York 2016 ;Marketing Letters is a copyright of Springer, 2017. ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-016-9406-1

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10
Determinants and outcomes of brand hate
Determinants and outcomes of brand hate
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Determinants and outcomes of brand hate

The journal of product & brand management, 2017-01, Vol.26 (1), p.13-25 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-01-2016-1070

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11
Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
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Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty

Benchmarking : an international journal, 2023-02, Vol.30 (2), p.361-381 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1463-5771 ;EISSN: 1758-4094 ;DOI: 10.1108/BIJ-06-2021-0365

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12
Self-congruity, brand attitude, and brand loyalty: a study on luxury brands
Self-congruity, brand attitude, and brand loyalty: a study on luxury brands
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Self-congruity, brand attitude, and brand loyalty: a study on luxury brands

European journal of marketing, 2012-07, Vol.46 (7/8), p.922-937 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2012 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/03090561211230098

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13
Oppositional loyalty as a brand identity-driven outcome: a conceptual framework and empirical evidence
Oppositional loyalty as a brand identity-driven outcome: a conceptual framework and empirical evidence
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Oppositional loyalty as a brand identity-driven outcome: a conceptual framework and empirical evidence

The journal of product & brand management, 2021-11, Vol.30 (8), p.1134-1147 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-08-2019-2511

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14
Brand engagement and experience in online services
Brand engagement and experience in online services
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Brand engagement and experience in online services

The Journal of services marketing, 2020-04, Vol.34 (2), p.163-175 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0887-6045 ;EISSN: 2054-1651 ;DOI: 10.1108/JSM-03-2019-0106

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15
Managing brands and customer engagement in online brand communities
Managing brands and customer engagement in online brand communities
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Managing brands and customer engagement in online brand communities

Journal of service management, 2013-06, Vol.24 (3), p.223-244 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;ISSN: 1757-5818 ;EISSN: 1757-5826 ;DOI: 10.1108/09564231311326978

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16
The influence of brand experience on brand authenticity and brand love: an empirical study from Asian consumers’ perspective
The influence of brand experience on brand authenticity and brand love: an empirical study from Asian consumers’ perspective
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The influence of brand experience on brand authenticity and brand love: an empirical study from Asian consumers’ perspective

Asia Pacific journal of marketing and logistics, 2021-04, Vol.33 (5), p.1123-1138 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-02-2020-0123

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17
The impact of relational drivers on customer brand engagement and brand outcomes
The impact of relational drivers on customer brand engagement and brand outcomes
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The impact of relational drivers on customer brand engagement and brand outcomes

The journal of brand management, 2020-09, Vol.27 (5), p.561-578 [Peer Reviewed Journal]

Springer Nature Limited 2020 ;Springer Nature Limited 2020. ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/s41262-020-00198-3

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18
Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity
Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity
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Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity

Journal of the Academy of Marketing Science, 2015-09, Vol.43 (5), p.589-609 [Peer Reviewed Journal]

Academy of Marketing Science 2015 ;COPYRIGHT 2015 Springer ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-015-0443-8 ;CODEN: JAMSDE

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19
Impacts of brand digitalization on brand market performance: the mediating role of brand competence and brand warmth
Impacts of brand digitalization on brand market performance: the mediating role of brand competence and brand warmth
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Impacts of brand digitalization on brand market performance: the mediating role of brand competence and brand warmth

Journal of research in interactive marketing, 2023-05, Vol.17 (3), p.398-415 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 2040-7122 ;EISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-03-2022-0107

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20
Unpacking brand loyalty in retailing: a three-dimensional approach to customer–brand relationships
Unpacking brand loyalty in retailing: a three-dimensional approach to customer–brand relationships
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Unpacking brand loyalty in retailing: a three-dimensional approach to customer–brand relationships

International journal of retail & distribution management, 2021-01, Vol.49 (2), p.204-222 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-03-2020-0115

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