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1
The Desire Code
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The Desire Code

Brandweek, 2008-07, Vol.49 (27), p.16

Copyright VNU eMedia, Inc. Jul 14-Jul 21, 2008 ;ISSN: 1064-4318

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2
Available for Your Brand: Burnt Umber! Any Takers?
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Available for Your Brand: Burnt Umber! Any Takers?

Brandweek, 2009-11, Vol.50 (41), p.62

Copyright VNU eMedia, Inc. Nov 16, 2009 ;ISSN: 1064-4318

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3
The Marketing Grades for 2009
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The Marketing Grades for 2009

Brandweek, 2010-02, Vol.51 (6), p.12

Copyright VNU eMedia, Inc. Feb 8, 2010 ;ISSN: 1064-4318

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4
The Loyalty Myth and Other Misunderstandings
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The Loyalty Myth and Other Misunderstandings

Brandweek, 2011-01, Vol.52 (1), p.22

Copyright VNU eMedia, Inc. Jan 10, 2011 ;ISSN: 1064-4318

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5
Mumbling Louder Is Not a Branding Strategy
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Mumbling Louder Is Not a Branding Strategy

Brandweek, 2010-11, Vol.51 (43), p.22

Copyright VNU eMedia, Inc. Nov 29, 2010 ;ISSN: 1064-4318

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6
Rage Against the Machines
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Rage Against the Machines

Brandweek, 2005-07, Vol.46 (28), p.32

Copyright VNU eMedia, Inc. Jul 25-Aug 1, 2005 ;ISSN: 1064-4318

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7
Simon Says
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Simon Says

Brandweek, 2009-04, Vol.50 (14), p.A6

Copyright VNU eMedia, Inc. Apr 6, 2009 ;ISSN: 1064-4318

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8
Study: Value Trumps Price Among Shoppers
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Study: Value Trumps Price Among Shoppers

Brandweek, 2009-03, Vol.50 (9), p.6

Copyright VNU eMedia, Inc. Mar 2, 2009 ;ISSN: 1064-4318

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9
Ingredient Branding: Time To Check That Recipe Again
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Ingredient Branding: Time To Check That Recipe Again

Brandweek, 2010-03, Vol.51 (13), p.44

Copyright VNU eMedia, Inc. Mar 29, 2010 ;ISSN: 1064-4318

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10
Keep the Global Brand-But Please Lose That Globe
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Keep the Global Brand-But Please Lose That Globe

Brandweek, 2010-01, Vol.51 (4), p.54

Copyright VNU eMedia, Inc. Jan 25, 2010 ;ISSN: 1064-4318

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11
Enough With the Value Messages Already
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Enough With the Value Messages Already

Brandweek, 2009-04, Vol.50 (15), p.38

Copyright VNU eMedia, Inc. Apr 13, 2009 ;ISSN: 1064-4318

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12
Does Private Equity Impact Brand Equity?
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Does Private Equity Impact Brand Equity?

Brandweek, 2007-05, Vol.48 (21), p.4

Copyright VNU eMedia, Inc. May 21, 2007 ;ISSN: 1064-4318

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13
BEYOND BREAKOUT
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BEYOND BREAKOUT

Brandweek, 2010-07, Vol.51 (27), p.10

Copyright VNU eMedia, Inc. Jul 12-Jul 19, 2010 ;ISSN: 1064-4318

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14
Silly Brand Names Get Serious Attention
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Silly Brand Names Get Serious Attention

Brandweek, 2007-12, Vol.48 (44), p.4

Copyright VNU eMedia, Inc. Dec 3, 2007 ;ISSN: 1064-4318

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15
Private Label Growth Slows
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Private Label Growth Slows

Brandweek, 2009-06, Vol.50 (23), p.8

Copyright VNU eMedia, Inc. Jun 8, 2009 ;ISSN: 1064-4318

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16
The Revolutionist's Diary
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The Revolutionist's Diary

Brandweek, 2010-03, Vol.51 (10), p.14

Copyright VNU eMedia, Inc. Mar 8, 2010 ;ISSN: 1064-4318

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17
DANCING WITH THE STARS
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DANCING WITH THE STARS

Brandweek, 2010-03, Vol.51 (10), p.10

Copyright VNU eMedia, Inc. Mar 8, 2010 ;ISSN: 1064-4318

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18
Trust Us, You Morons
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Trust Us, You Morons

Brandweek, 2007-03, Vol.48 (13), p.23

Copyright VNU eMedia, Inc. Mar 26, 2007 ;ISSN: 1064-4318

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19
Bacardi's 'Island' Push Unifies Global Messaging
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Bacardi's 'Island' Push Unifies Global Messaging

Brandweek, 2009-10, Vol.50 (36), p.47

Copyright VNU eMedia, Inc. Oct 12, 2009 ;ISSN: 1064-4318

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20
'Promiscuous' Housewives Desperate for New Brands
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'Promiscuous' Housewives Desperate for New Brands

Brandweek, 2006-06, Vol.47 (25), p.9

Copyright VNU eMedia, Inc. Jun 19, 2006 ;ISSN: 1064-4318

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