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Refined by: resource type: Thesises (postgraduate) remove
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1
Advertising as orchestration : papers on attuning cognition and history in the study of persuasion
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Thesises (postgraduate)
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Advertising as orchestration : papers on attuning cognition and history in the study of persuasion

Digital Resources/Online E-Resources

2
Privacy Concerns about Personalised Advertising on Facebook in Cambodia: The Correlation between Privacy Concerns and the Privacy Paradox
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Thesises (postgraduate)
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Privacy Concerns about Personalised Advertising on Facebook in Cambodia: The Correlation between Privacy Concerns and the Privacy Paradox

Digital Resources/Online E-Resources

3
Privacy Concerns about Personalised Advertising on Facebook in Cambodia: The Correlation between Privacy Concerns and the Privacy Paradox
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Thesises (postgraduate)
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Privacy Concerns about Personalised Advertising on Facebook in Cambodia: The Correlation between Privacy Concerns and the Privacy Paradox

Digital Resources/Online E-Resources

4
Els fonaments de la docència publicitària a Catalunya, a través de l'aportació científica de Pere Prat Gaballí
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Thesises (postgraduate)
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Els fonaments de la docència publicitària a Catalunya, a través de l'aportació científica de Pere Prat Gaballí

ADVERTIMENT. Tots els drets reservats. L'accés als continguts d'aquesta tesi doctoral i la seva utilització ha de respectar els drets de la persona autora. Pot ser utilitzada per a consulta o estudi personal, així com en activitats o materials d'investigació i docència en els termes establerts a l'art. 32 del Text Refós de la Llei de Propietat Intel·lectual (RDL 1/1996). Per altres utilitzacions es requereix l'autorització prèvia i expressa de la persona autora. En qualsevol cas, en la utilització dels seus continguts caldrà indicar de forma clara el nom i cognoms de la persona autora i el títol de la tesi doctoral. No s'autoritza la seva reproducció o altres formes d'explotació efectuades amb finalitats de lucre ni la seva comunicació pública des d'un lloc aliè al servei TDX. Tampoc s'autoritza la presentació del seu contingut en una finestra o marc aliè a TDX (framing). Aquesta reserva de drets afecta tant als continguts de la tesi com als seus resums i índexs. info:eu-repo/semantics/openAccess

Digital Resources/Online E-Resources

5
How do consumers respond to price changes? : an examination of competitive context and prior purchase experience effects
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Thesises (postgraduate)
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How do consumers respond to price changes? : an examination of competitive context and prior purchase experience effects

Unrestricted online access http://creativecommons.org/licenses/by-nc-nd/3.0/au/ Copyright 2014 Steven Dunn. This work is made available under the Creative Commons Attribution-NonCommercial-NoDerivs Australia 3.0 licence (http://creativecommons.org/licenses/by-nc-nd/3.0/au/)

Digital Resources/Online E-Resources

6
Els fonaments de la docència publicitària a Catalunya, a través de l'aportació científica de Pere Prat Gaballí
Material Type:
Thesises (postgraduate)
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Els fonaments de la docència publicitària a Catalunya, a través de l'aportació científica de Pere Prat Gaballí

ADVERTIMENT. Tots els drets reservats. L'accés als continguts d'aquesta tesi doctoral i la seva utilització ha de respectar els drets de la persona autora. Pot ser utilitzada per a consulta o estudi personal, així com en activitats o materials d'investigació i docència en els termes establerts a l'art. 32 del Text Refós de la Llei de Propietat Intel·lectual (RDL 1/1996). Per altres utilitzacions es requereix l'autorització prèvia i expressa de la persona autora. En qualsevol cas, en la utilització dels seus continguts caldrà indicar de forma clara el nom i cognoms de la persona autora i el títol de la tesi doctoral. No s'autoritza la seva reproducció o altres formes d'explotació efectuades amb finalitats de lucre ni la seva comunicació pública des d'un lloc aliè al servei TDX. Tampoc s'autoritza la presentació del seu contingut en una finestra o marc aliè a TDX (framing). Aquesta reserva de drets afecta tant als continguts de la tesi com als seus resums i índexs. info:eu-repo/semantics/openAccess

Digital Resources/Online E-Resources

7
Creativity in developing social media campaigns : a study on Australian advertising agencies / Abdulaziz Alrajhi
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Thesises (postgraduate)
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Creativity in developing social media campaigns : a study on Australian advertising agencies / Abdulaziz Alrajhi

OCLC: 1391679527 ;OCLC: 1105932508

Digital Resources/Online E-Resources

8
In Search of Balanced Metrics: Understanding the Role of Consumer Mindset Metrics in Online Interactions
Material Type:
Thesises (postgraduate)
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In Search of Balanced Metrics: Understanding the Role of Consumer Mindset Metrics in Online Interactions

Digital Resources/Online E-Resources

9
Assessing the value of neurophysiological measurement for advertising pre-testing : are biometrics better?
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Thesises (postgraduate)
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Assessing the value of neurophysiological measurement for advertising pre-testing : are biometrics better?

Unrestricted online access http://creativecommons.org/licenses/by-nc-nd/3.0/au/ Copyright 2012 Haydn Joseph Northover. This work is made available under the Creative Commons Attribution-NonCommercial-NoDerivs Australia 3.0 licence (http://creativecommons.org/licenses/by-nc-nd/3.0/au/)

Digital Resources/Online E-Resources

10
The great outdoors : an investigation into the value of out-of-home advertising
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Thesises (postgraduate)
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The great outdoors : an investigation into the value of out-of-home advertising

Unrestricted online access Copyright 2021 Danielle Talbot.

Digital Resources/Online E-Resources

11
A Study Exploring Purposeful Polysemy as a Strategic Tool in Marketing Communication
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Thesises (postgraduate)
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A Study Exploring Purposeful Polysemy as a Strategic Tool in Marketing Communication

All items in the Atrium are protected by copyright with all rights reserved unless otherwise indicated.

Digital Resources/Online E-Resources

12
Social Media and health promotion: Can health care systems utilise modern marketing strategies? A narrative review of the literature
Material Type:
Thesises (postgraduate)
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Social Media and health promotion: Can health care systems utilise modern marketing strategies? A narrative review of the literature

Digital Resources/Online E-Resources

13
Advertisement Its impact on people and the Greek legal framework Unfair practices, manipulation and the phenomenon of advertising clutter
Material Type:
Thesises (postgraduate)
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Advertisement Its impact on people and the Greek legal framework Unfair practices, manipulation and the phenomenon of advertising clutter

Digital Resources/Online E-Resources

14
To investigate perceptions and associations of shock food labelling and to assess the impact on consumer behaviour : a quasi-experimental approach
Material Type:
Thesises (postgraduate)
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To investigate perceptions and associations of shock food labelling and to assess the impact on consumer behaviour : a quasi-experimental approach

Digital Resources/Online E-Resources

15
Customer Acquisition, Engagement, and Retention in Online Advertising
Material Type:
Thesises (postgraduate)
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Customer Acquisition, Engagement, and Retention in Online Advertising

Digital Resources/Online E-Resources

16
Documenting patterns in advertising post-testing measurement
Material Type:
Thesises (postgraduate)
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Documenting patterns in advertising post-testing measurement

Unrestricted online access Copyright 2022 Emily Gray

Digital Resources/Online E-Resources

17
The Media Advertising Landscape today. The effects of the recent pandemic and the perspectives.
Material Type:
Thesises (postgraduate)
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The Media Advertising Landscape today. The effects of the recent pandemic and the perspectives.

Digital Resources/Online E-Resources

18
Czech Consumers' Perceptions of Gender Stereotypes in Advertising
Material Type:
Thesises (postgraduate)
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Czech Consumers' Perceptions of Gender Stereotypes in Advertising

Vysokoškolské kvalifikační práce obhájené na VŠE jsou veřejně dostupné online. https://knihovna.vse.cz/navody/vskp Theses and disertations defended at University of Economics, Prague are freely available online. https://knihovna.vse.cz/navody/vskp

Digital Resources/Online E-Resources

19
Meme marketing: Conceptualisation and empirical effectiveness for customer engagement
Material Type:
Thesises (postgraduate)
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Meme marketing: Conceptualisation and empirical effectiveness for customer engagement

Digital Resources/Online E-Resources

20
Influencer Advertisements, Disclosure and Branded Language: A Multi-Stakeholder Perspective
Material Type:
Thesises (postgraduate)
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Influencer Advertisements, Disclosure and Branded Language: A Multi-Stakeholder Perspective

Digital Resources/Online E-Resources

Results 1 - 20 of 1,692  for All Library Resources

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