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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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The Impact of Targeting Technology on Advertising Markets and Media CompetitionThe American economic review, 2010-05, Vol.100 (2), p.608-613 [Peer Reviewed Journal]Copyright© 2010 American Economic Association ;Copyright American Economic Association May 2010 ;ISSN: 0002-8282 ;EISSN: 1944-7981 ;DOI: 10.1257/aer.100.2.608 ;CODEN: AENRAAFull text available |
| 2 |
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Political Advertising Online and OfflineThe American political science review, 2021-02, Vol.115 (1), p.130-149 [Peer Reviewed Journal]The Author(s), 2020. Published by Cambridge University Press on behalf of the American Political Science Association ;ISSN: 0003-0554 ;EISSN: 1537-5943 ;DOI: 10.1017/S0003055420000696Full text available |
| 3 |
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What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field ExperimentThe Quarterly journal of economics, 2010-02, Vol.125 (1), p.263-306 [Peer Reviewed Journal]Copyright 2010 President and Fellows of Harvard College and the Massachusetts Institute of Technology ;Copyright MIT Press Journals Feb 2010 ;ISSN: 0033-5533 ;EISSN: 1531-4650 ;DOI: 10.1162/qjec.2010.125.1.263 ;CODEN: QJECATFull text available |
| 4 |
Material Type: Article
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Online Ad AuctionsThe American economic review, 2009-05, Vol.99 (2), p.430-434 [Peer Reviewed Journal]Copyright 2009 The American Economic Association ;Copyright American Economic Association May 2009 ;ISSN: 0002-8282 ;EISSN: 1944-7981 ;DOI: 10.1257/aer.99.2.430 ;CODEN: AENRAAFull text available |
| 5 |
Material Type: Article
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Online Advertising: Heterogeneity and Conflation in Market DesignThe American economic review, 2010-05, Vol.100 (2), p.603-607 [Peer Reviewed Journal]Copyright© 2010 American Economic Association ;Copyright American Economic Association May 2010 ;ISSN: 0002-8282 ;EISSN: 1944-7981 ;DOI: 10.1257/aer.100.2.603 ;CODEN: AENRAAFull text available |
| 6 |
Material Type: Article
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Ownership Consolidation and Product Characteristics: A Study of the US Daily Newspaper MarketThe American economic review, 2013-08, Vol.103 (5), p.1598-1628 [Peer Reviewed Journal]Copyright© 2013 American Economic Association ;Copyright American Economic Association Aug 2013 ;ISSN: 0002-8282 ;EISSN: 1944-7981 ;DOI: 10.1257/aer.103.5.1598 ;CODEN: AENRAAFull text available |
| 7 |
Material Type: Article
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Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of KeywordsThe American economic review, 2007-03, Vol.97 (1), p.242-259 [Peer Reviewed Journal]Copyright American Economic Association Mar 2007 ;ISSN: 0002-8282 ;EISSN: 1944-7981 ;DOI: 10.1257/aer.97.1.242 ;CODEN: AENRAAFull text available |
| 8 |
Material Type: Article
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The VCG Auction in Theory and PracticeThe American economic review, 2014-05, Vol.104 (5), p.442-445 [Peer Reviewed Journal]Copyright© 2014 American Economic Association ;Copyright American Economic Association May 2014 ;ISSN: 0002-8282 ;EISSN: 1944-7981 ;DOI: 10.1257/aer.104.5.442 ;CODEN: AENRAAFull text available |
| 9 |
Material Type: Article
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Newspapers and Parties: How Advertising Revenues Created an Independent PressThe American political science review, 2011-11, Vol.105 (4), p.790-808 [Peer Reviewed Journal]Copyright © American Political Science Association 2011 ;American Political Science Association 2011 ;ISSN: 0003-0554 ;EISSN: 1537-5943 ;DOI: 10.1017/S0003055411000360Full text available |
| 10 |
Material Type: Article
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On the Simple Economics of Advertising, Marketing, and Product DesignThe American economic review, 2006-06, Vol.96 (3), p.756-784 [Peer Reviewed Journal]Copyright 2006 The American Economic Association ;Copyright American Economic Association Jun 2006 ;ISSN: 0002-8282 ;EISSN: 1944-7981 ;DOI: 10.1257/aer.96.3.756 ;CODEN: AENRAAFull text available |
| 11 |
Material Type: Article
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Advertisements impact the physiological efficacy of a branded drugProceedings of the National Academy of Sciences - PNAS, 2013-08, Vol.110 (32), p.12931-12935 [Peer Reviewed Journal]copyright © 1993-2008 National Academy of Sciences of the United States of America ;Copyright National Academy of Sciences Aug 6, 2013 ;ISSN: 0027-8424 ;EISSN: 1091-6490 ;DOI: 10.1073/pnas.1012818110 ;PMID: 23878212Full text available |
| 12 |
Material Type: Article
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Trading Dollars for Dollars: The Price of Attention Online and OfflineThe American economic review, 2014-05, Vol.104 (5), p.481-488 [Peer Reviewed Journal]Copyright© 2014 American Economic Association ;Copyright American Economic Association May 2014 ;ISSN: 0002-8282 ;EISSN: 1944-7981 ;DOI: 10.1257/aer.104.5.481 ;CODEN: AENRAAFull text available |
| 13 |
Material Type: Article
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Advertising ContentThe American economic review, 2006-03, Vol.96 (1), p.93-113 [Peer Reviewed Journal]Copyright 2006 American Economic Association ;Copyright American Economic Association Mar 2006 ;ISSN: 0002-8282 ;EISSN: 1944-7981 ;DOI: 10.1257/000282806776157632 ;CODEN: AENRAAFull text available |
| 14 |
Material Type: Article
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The Evolution of Brand Preferences: Evidence from Consumer MigrationThe American economic review, 2012-10, Vol.102 (6), p.2472-2508 [Peer Reviewed Journal]Copyright© 2012 American Economic Association ;Copyright American Economic Association Oct 2012 ;ISSN: 0002-8282 ;EISSN: 1944-7981 ;DOI: 10.1257/aer.102.6.2472 ;CODEN: AENRAAFull text available |
| 15 |
Material Type: Article
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Optimal Auction Design and Equilibrium Selection in Sponsored Search AuctionsThe American economic review, 2010-05, Vol.100 (2), p.597-602 [Peer Reviewed Journal]Copyright© 2010 American Economic Association ;Copyright American Economic Association May 2010 ;ISSN: 0002-8282 ;EISSN: 1944-7981 ;DOI: 10.1257/aer.100.2.597 ;CODEN: AENRAAFull text available |
| 16 |
Material Type: Article
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Adverse Selection and Auction Design for Internet Display AdvertisingThe American economic review, 2016-10, Vol.106 (10), p.2852-2866 [Peer Reviewed Journal]Copyright© 2016 American Economic Association ;Copyright American Economic Association Oct 2016 ;ISSN: 0002-8282 ;EISSN: 1944-7981 ;DOI: 10.1257/aer.20141198 ;CODEN: AENRAAFull text available |
| 17 |
Material Type: Article
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The Minimal Persuasive Effects of Campaign Contact in General Elections: Evidence from 49 Field ExperimentsThe American political science review, 2018-02, Vol.112 (1), p.148-166 [Peer Reviewed Journal]Copyright © American Political Science Association 2017 ;ISSN: 0003-0554 ;EISSN: 1537-5943 ;DOI: 10.1017/S0003055417000363Full text available |
| 18 |
Material Type: Article
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GREENWASHING AND THE FIRST AMENDMENTColumbia law review, 2022-11, Vol.122 (7), p.2033-2118 [Peer Reviewed Journal]Copyright Columbia Law Review Association, Inc. Nov 2022 ;ISSN: 0010-1958 ;EISSN: 1945-2268Full text available |
| 19 |
Material Type: Article
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The Effect of Television Advertising in United States ElectionsThe American political science review, 2022-05, Vol.116 (2), p.702-718 [Peer Reviewed Journal]The Author(s), 2021. Published by Cambridge University Press on behalf of the American Political Science Association ;The Author(s), 2021. Published by Cambridge University Press on behalf of the American Political Science Association. This work is licensed under the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0003-0554 ;EISSN: 1537-5943 ;DOI: 10.1017/S000305542100112XFull text available |
| 20 |
Material Type: Article
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Word-of-Mouth Communication and Percolation in Social NetworksThe American economic review, 2013-10, Vol.103 (6), p.2466-2498 [Peer Reviewed Journal]Copyright© 2013 American Economic Association ;Copyright American Economic Association Oct 2013 ;ISSN: 0002-8282 ;EISSN: 1944-7981 ;DOI: 10.1257/aer.103.6.2466 ;CODEN: AENRAAFull text available |
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