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Brand Loyalty
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
Material Type: Article
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Understanding customers' repeat purchase intentions in B2C e-commerce: the roles of utilitarian value, hedonic value and perceived riskInformation systems journal (Oxford, England), 2014-01, Vol.24 (1), p.85-114 [Peer Reviewed Journal]2012 Wiley Publishing Ltd ;Copyright © 2014 Wiley Publishing Ltd ;ISSN: 1350-1917 ;EISSN: 1365-2575 ;DOI: 10.1111/j.1365-2575.2012.00407.xFull text available |
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How online reviews affect purchase intention: a new model based on the stimulus-organism-response (S-O-R) frameworkAslib journal of information management, 2020-11, Vol.72 (4), p.463-488 [Peer Reviewed Journal]Emerald Publishing Limited ;ISSN: 2050-3806 ;DOI: 10.1108/AJIM-11-2019-0308Full text available |
| 3 |
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Brand love matters to Millennials: the relevance of mystery, sensuality and intimacy to neo-luxury brandsThe journal of product & brand management, 2019-11, Vol.28 (7), p.830-848 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-04-2018-1842Full text available |
| 4 |
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Livestreaming vs pre-recorded: How social viewing strategies impact consumers’ viewing experiences and behavioral intentionsEuropean journal of marketing, 2018-10, Vol.52 (9/10), p.2075-2104 [Peer Reviewed Journal]Emerald Publishing Limited 2018 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-09-2017-0576Full text available |
| 5 |
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Personality factors as predictors of online consumer engagement: an empirical investigationMarketing intelligence & planning, 2017-01, Vol.35 (4), p.510-528Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-10-2016-0193Full text available |
| 6 |
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How fashion influencers contribute to consumers' purchase intentionJournal of fashion marketing and management, 2020-08, Vol.24 (3), p.361-380 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1361-2026 ;EISSN: 1758-7433 ;DOI: 10.1108/JFMM-08-2019-0157Full text available |
| 7 |
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"Why Don't Consumers Care About CSR?": A Qualitative Study Exploring the Role of CSR in Consumption DecisionsJournal of business ethics, 2011-12, Vol.104 (4), p.449-460 [Peer Reviewed Journal]2011 Springer ;Springer Science+Business Media B.V. 2011 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-011-0925-7 ;CODEN: JBUEDJFull text available |
| 8 |
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Behavioral consequences of customer inspiration: the role of social media inspirational content and cultural orientationJournal of research in interactive marketing, 2020-11, Vol.14 (4), p.431-459 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-09-2019-0145Full text available |
| 9 |
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Consumers' perceptions and responses towards online retailers' CSRInternational journal of retail & distribution management, 2020-10, Vol.48 (12), p.1277-1299 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-10-2019-0339Full text available |
| 10 |
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The impact of perceived CSR on corporate reputation and purchase intentionEuropean journal of management and business economics, 2019-01, Vol.28 (3), p.206-221 [Peer Reviewed Journal]Enrique Bianchi, Juan Manuel Bruno and Francisco J. Sarabia-Sanchez. This work is published under https://creativecommons.org/licenses/by-nc/3.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2444-8494 ;ISSN: 2444-8451 ;EISSN: 2444-8494 ;DOI: 10.1108/EJMBE-12-2017-0068Full text available |
| 11 |
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The spillover effect of greenwashing behaviours: an experimental approachMarketing intelligence & planning, 2020-05, Vol.38 (3), p.283-295Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-01-2019-0006Full text available |
| 12 |
Material Type: Article
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How does greenwashing affect green branding equity and purchase intention? An empirical researchMarketing intelligence & planning, 2018-09, Vol.36 (7), p.809-824Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-12-2017-0339Full text available |
| 13 |
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Investigating the antecedents of halal brand product purchase intention: an empirical investigationJournal of Islamic marketing, 2021-09, Vol.12 (7), p.1339-1362 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-03-2019-0063Full text available |
| 14 |
Material Type: Article
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Influence of Platform Characteristics on Purchase Intention in Social Commerce: Mechanism of Psychological ContractsJournal of theoretical and applied electronic commerce research, 2021-01, Vol.16 (1), p.1-17 [Peer Reviewed Journal]2021. This work is published under https://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 0718-1876 ;EISSN: 0718-1876 ;DOI: 10.4067/S0718-18762021000100102Full text available |
| 15 |
Material Type: Article
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Analysing mobile advergaming effectiveness: the role of flow, game repetition and brand familiarityThe journal of product & brand management, 2019-07, Vol.28 (4), p.502-514 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-07-2018-1929Full text available |
| 16 |
Material Type: Article
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Do LGBTQ-Supportive Corporate Policies Affect Consumer Behavior? Evidence from the Video Game IndustryJournal of business ethics, 2023-10, Vol.187 (3), p.421-432 [Peer Reviewed Journal]The Author(s), under exclusive licence to Springer Nature B.V. 2022 ;The Author(s), under exclusive licence to Springer Nature B.V. 2022. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-022-05137-7Full text available |
| 17 |
Material Type: Article
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Potential Impact of Sustainable Business Practices: Brand Equity in Fast Food and Millennials’ Purchase IntentionsSustainability, 2024-05, Vol.16 (9), p.3768 [Peer Reviewed Journal]COPYRIGHT 2024 MDPI AG ;2024 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su16093768Full text available |
| 18 |
Material Type: Article
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Purchase decision of generation Y in an online environmentMarketing intelligence & planning, 2019-05, Vol.37 (4), p.372-385Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-02-2018-0070Full text available |
| 19 |
Material Type: Article
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The role of betrayal in the response to value and performance brand crisisMarketing letters, 2021-06, Vol.32 (2), p.203-217 [Peer Reviewed Journal]The Author(s), under exclusive licence to Springer Science+Business Media, LLC part of Springer Nature 2021 ;The Author(s), under exclusive licence to Springer Science+Business Media, LLC part of Springer Nature 2021. ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-021-09559-7Full text available |
| 20 |
Material Type: Article
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Customer engagement with websites: a transactional retail perspectiveEuropean journal of marketing, 2019-09, Vol.53 (9), p.1882-1904 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-10-2017-0649Full text available |
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