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European Journal Of Marketing
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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Angelic brand name priming: saintly branded food influences brand healthfulness perceptionsEuropean journal of marketing, 2023-03, Vol.57 (4), p.1099-1129 [Peer Reviewed Journal]Emerald Publishing Limited ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-09-2021-0719Full text available |
| 2 |
Material Type: Article
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Livestreaming vs pre-recorded: How social viewing strategies impact consumers’ viewing experiences and behavioral intentionsEuropean journal of marketing, 2018-10, Vol.52 (9/10), p.2075-2104 [Peer Reviewed Journal]Emerald Publishing Limited 2018 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-09-2017-0576Full text available |
| 3 |
Material Type: Article
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Investigating the influence of regulatory focus on the efficacy of online review volume versus valenceEuropean journal of marketing, 2021-01, Vol.55 (1), p.297-314 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-04-2019-0346Full text available |
| 4 |
Material Type: Article
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How consumption-supportive packaging functionality influences consumers’ purchase intentions: the mediating role of perceived product meaningfulnessEuropean journal of marketing, 2021-09, Vol.55 (8), p.2239-2268 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-10-2019-0799Full text available |
| 5 |
Material Type: Article
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Exploring consumer constructions of local food: meanings and influencesEuropean journal of marketing, 2022-05, Vol.56 (5), p.1269-1300 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-02-2020-0093Full text available |
| 6 |
Material Type: Article
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The role of discrete positive emotions in consumer response to place-of-originEuropean journal of marketing, 2020-04, Vol.54 (4), p.909-934 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-05-2018-0353Full text available |
| 7 |
Material Type: Article
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Customer engagement with websites: a transactional retail perspectiveEuropean journal of marketing, 2019-09, Vol.53 (9), p.1882-1904 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-10-2017-0649Full text available |
| 8 |
Material Type: Article
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Effectiveness of pull-based print advertising with QR codes: Role of consumer involvement and advertisement appealEuropean journal of marketing, 2020-01, Vol.54 (1), p.145-167 [Peer Reviewed Journal]Emerald Publishing Limited 2019 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-06-2018-0383Full text available |
| 9 |
Material Type: Article
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Antecedents and consequences of self-congruityEuropean journal of marketing, 2015-04, Vol.49 (3/4), p.444-466 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-12-2013-0739Full text available |
| 10 |
Material Type: Article
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The asymmetric influence of cognitive and affective country image on rational and experiential purchasesEuropean journal of marketing, 2014-01, Vol.48 (11/12), p.2153-2175 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2014 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-09-2012-0505Full text available |
| 11 |
Material Type: Article
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Users’ reactions captured by means of an EEG headset on viewing the presentation of sustainable designs using verbal narrativeEuropean journal of marketing, 2018-02, Vol.52 (1/2), p.159-181 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-12-2016-0837Full text available |
| 12 |
Material Type: Article
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Sometimes a celebrity holding a negative public image is the best product endorserEuropean journal of marketing, 2016-01, Vol.50 (3/4), p.421-441 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-06-2014-0346Full text available |
| 13 |
Material Type: Article
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Comparing consumers’ in-group-favor and out-group-animosity processes within sports sponsorshipEuropean journal of marketing, 2020-04, Vol.54 (4), p.791-824 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-03-2018-0195Full text available |
| 14 |
Material Type: Article
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Purchase decision: does too much choice leave us unhappy?European journal of marketing, 2017-01, Vol.51 (7/8), p.1248-1265 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-01-2015-0022Full text available |
| 15 |
Material Type: Article
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Effects of message framing and involvement on price deal effectivenessEuropean journal of marketing, 2012-09, Vol.46 (9), p.1215-1232 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2012 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/03090561211247838Full text available |
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