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Material Type: Article
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Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agendaJournal of the Academy of Marketing Science, 2021-01, Vol.49 (1), p.51-70 [Peer Reviewed Journal]The Author(s) 2020 ;COPYRIGHT 2021 Springer ;The Author(s) 2020. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-020-00733-3Full text available |
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2 |
Material Type: Article
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Materialistic values and green apparel purchase intention among young Vietnamese consumersYoung consumers, 2019-11, Vol.20 (4), p.246-263 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1747-3616 ;EISSN: 1758-7212 ;DOI: 10.1108/YC-10-2018-0859Full text available |
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3 |
Material Type: Article
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Thinking green, buying green? Drivers of pro-environmental purchasing behaviorThe Journal of consumer marketing, 2015-05, Vol.32 (3), p.167-175 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-10-2014-1179Full text available |
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4 |
Material Type: Article
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Evolution of retail formats: Past, present, and futureJournal of retailing, 2021-03, Vol.97 (1), p.42-61 [Peer Reviewed Journal]2020 New York University ;2020. New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2020.11.002Full text available |
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5 |
Material Type: Article
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The Impact of the Multi-channel Retail Mix on Online Store Choice: Does Online Experience Matter?Journal of retailing, 2015-06, Vol.91 (2), p.272-288 [Peer Reviewed Journal]2014 New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2014.12.004 ;CODEN: JLREA3Full text available |
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6 |
Material Type: Article
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Exciting red and competent blue: the importance of color in marketingJournal of the Academy of Marketing Science, 2012-09, Vol.40 (5), p.711-727 [Peer Reviewed Journal]Academy of Marketing Science 2011 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-010-0245-y ;CODEN: JAMSDEFull text available |
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7 |
Material Type: Article
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Behavioral consequences of customer inspiration: the role of social media inspirational content and cultural orientationJournal of research in interactive marketing, 2020-11, Vol.14 (4), p.431-459 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-09-2019-0145Full text available |
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8 |
Material Type: Article
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Uppercase Premium Effect: The Role of Brand Letter Case in Brand PremiumnessJournal of retailing, 2022-06, Vol.98 (2), p.335-355 [Peer Reviewed Journal]2021 New York University ;2021. New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2021.03.002Full text available |
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9 |
Material Type: Article
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Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstoresJournal of the Academy of Marketing Science, 2014-09, Vol.42 (5), p.528-544 [Peer Reviewed Journal]Academy of Marketing Science 2013 ;COPYRIGHT 2014 Springer ;Academy of Marketing Science 2014 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-013-0357-2 ;CODEN: JAMSDEFull text available |
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10 |
Material Type: Article
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How does perceived severity of COVID-19 influence purchase intention of organic food?British food journal (1966), 2022-11, Vol.124 (11), p.3353-3367 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0007-070X ;EISSN: 1758-4108 ;DOI: 10.1108/BFJ-06-2021-0701Full text available |
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11 |
Material Type: Article
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How does greenwashing affect green branding equity and purchase intention? An empirical researchMarketing intelligence & planning, 2018-09, Vol.36 (7), p.809-824Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-12-2017-0339Full text available |
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12 |
Material Type: Article
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Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitabilityJournal of the Academy of Marketing Science, 2018-09, Vol.46 (5), p.813-836 [Peer Reviewed Journal]Academy of Marketing Science 2017 ;COPYRIGHT 2018 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2017). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-017-0554-5Full text available |
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13 |
Material Type: Article
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An empirical study on repeat consumer's shopping satisfaction on C2C e-commerce in Japan: the role of value, trust and engagementAsia Pacific journal of marketing and logistics, 2023-03, Vol.35 (3), p.560-581 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-08-2021-0631Full text available |
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14 |
Material Type: Article
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Effects of Interactivity on Website Involvement and Purchase IntentionJournal of the Association for Information Systems, 2010-01, Vol.11 (1), p.34-59 [Peer Reviewed Journal]Copyright Association for Information Systems Jan 2010 ;ISSN: 1536-9323 ;EISSN: 1536-9323 ;DOI: 10.17705/1jais.00218Full text available |
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15 |
Material Type: Article
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Proenvironmental Behavior: Critical Link Between Satisfaction and Place Attachment in Australia and CanadaTourism analysis, , Vol.22 (1), p.59-73 [Peer Reviewed Journal]Copyright Cognizant Communication Corporation Mar 2017 ;ISSN: 1083-5423 ;EISSN: 1943-3999 ;DOI: 10.3727/108354217X14828625279735Full text available |
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16 |
Material Type: Article
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Ecological consciousness and sustainable purchase behavior: the mediating role of psychological ownershipAsia Pacific journal of marketing and logistics, 2023-02, Vol.35 (2), p.414-431 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-08-2021-0591Full text available |
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17 |
Material Type: Article
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Antecedents of luxury brand purchase intentionThe journal of product & brand management, 2011-09, Vol.20 (6), p.457-467 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610421111166603Full text available |
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18 |
Material Type: Article
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Consumers’ Intention to Purchase Electric Vehicles: Influences of User Attitude and PerceptionSustainability, , Vol.13 (12), p.6778 [Peer Reviewed Journal]2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su13126778Full text available |
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19 |
Material Type: Article
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Silver lining of envy on social media? The relationships between post content, envy type, and purchase intentionsInternet research, 2018-08, Vol.28 (4), p.1142-1164 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 1066-2243 ;EISSN: 2054-5657 ;DOI: 10.1108/IntR-05-2017-0203Full text available |
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20 |
Material Type: Article
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The odd-ending price justification effect: the influence of price-endings on hedonic and utilitarian consumptionJournal of the Academy of Marketing Science, 2014-09, Vol.42 (5), p.545-557 [Peer Reviewed Journal]Academy of Marketing Science 2014 ;COPYRIGHT 2014 Springer ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-014-0369-6 ;CODEN: JAMSDEFull text available |