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1
The Effect of Celebrity Endorser Toward Purchase Intention: Negative Publicity as Moderator
The Effect of Celebrity Endorser Toward Purchase Intention: Negative Publicity as Moderator
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The Effect of Celebrity Endorser Toward Purchase Intention: Negative Publicity as Moderator

Khazanah Sosial, 2022-10, Vol.4 (4), p.636-649 [Peer Reviewed Journal]

ISSN: 2715-8071 ;EISSN: 2715-8071 ;DOI: 10.15575/ks.v4i4.20238

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2
Trust in online shopping: a comparative study between Brazil and Portugal
Trust in online shopping: a comparative study between Brazil and Portugal
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Trust in online shopping: a comparative study between Brazil and Portugal

Revista brasileira de marketing, 2020-04, Vol.19 (2), p.237

2020. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v19i2.15566

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3
Confiança em compras on-line: um estudo comparativo entre Brasil e Portugal
Confiança em compras on-line: um estudo comparativo entre Brasil e Portugal
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Confiança em compras on-line: um estudo comparativo entre Brasil e Portugal

Revista brasileira de marketing, 2020-04, Vol.19 (2), p.237-260

2020. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2177-5184 ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v19i2.15566

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4
Be rational or be emotional: advertising appeals, service types and consumer responses
Be rational or be emotional: advertising appeals, service types and consumer responses
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Be rational or be emotional: advertising appeals, service types and consumer responses

European journal of marketing, 2014-01, Vol.48 (11/12), p.2105-2126 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2014 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-10-2012-0613

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5
Study of Young Indonesian's Psychological Attitude and Purchase Intention toward Slow Fashion
Study of Young Indonesian's Psychological Attitude and Purchase Intention toward Slow Fashion
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Study of Young Indonesian's Psychological Attitude and Purchase Intention toward Slow Fashion

Revista argentina de clínica psicológica, 2021-01, Vol.30 (1), p.553

Copyright FUNDACIÓN AIGLÉ 2021 ;ISSN: 0327-6716 ;EISSN: 1851-7951 ;DOI: 10.24205/03276716.2020.2052

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6
The perception of value of platform-based business models in the sharing economy: determining the drivers of user loyalty
The perception of value of platform-based business models in the sharing economy: determining the drivers of user loyalty
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The perception of value of platform-based business models in the sharing economy: determining the drivers of user loyalty

Review of managerial science, 2019-06, Vol.13 (3), p.605-634 [Peer Reviewed Journal]

Springer-Verlag GmbH Germany, part of Springer Nature 2018 ;Review of Managerial Science is a copyright of Springer, (2018). All Rights Reserved. ;ISSN: 1863-6683 ;EISSN: 1863-6691 ;DOI: 10.1007/s11846-018-0313-0

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7
Hypermarket private-label products, brand strategies and spokesperson persuasion
Hypermarket private-label products, brand strategies and spokesperson persuasion
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Hypermarket private-label products, brand strategies and spokesperson persuasion

European journal of marketing, 2017-01, Vol.51 (4), p.795-820 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-02-2015-0085

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8
Creating ethical brands: the role of brand name on consumer perceived ethicality
Creating ethical brands: the role of brand name on consumer perceived ethicality
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Creating ethical brands: the role of brand name on consumer perceived ethicality

Marketing letters, 2017-09, Vol.28 (3), p.411-422 [Peer Reviewed Journal]

Springer Science+Business Media, LLC 2017 ;Springer Science+Business Media New York 2017 ;Marketing Letters is a copyright of Springer, 2017. ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-017-9424-7

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9
Negative Publicity Effect of the Business Founder's Unethical Behavior on Corporate Image: Evidence from China
Negative Publicity Effect of the Business Founder's Unethical Behavior on Corporate Image: Evidence from China
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Negative Publicity Effect of the Business Founder's Unethical Behavior on Corporate Image: Evidence from China

Journal of business ethics, 2013-09, Vol.117 (1), p.111-121 [Peer Reviewed Journal]

2013 Springer Science+Business Media ;Springer Science+Business Media Dordrecht 2012 ;Springer Science+Business Media Dordrecht 2013 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-012-1512-2 ;CODEN: JBUEDJ

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10
Exploring the Gap Between Consumers' Green Rhetoric and Purchasing Behaviour
Exploring the Gap Between Consumers' Green Rhetoric and Purchasing Behaviour
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Exploring the Gap Between Consumers' Green Rhetoric and Purchasing Behaviour

Journal of business ethics, 2015-12, Vol.132 (2), p.311-328 [Peer Reviewed Journal]

Springer Science+Business Media 2015 ;Springer Science+Business Media Dordrecht 2014 ;Springer Science+Business Media Dordrecht 2015 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-014-2316-3 ;CODEN: JBUEDJ

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11
Wine product involvement and consumers' BYOB behaviour in the South Australian on-premise market
Wine product involvement and consumers' BYOB behaviour in the South Australian on-premise market
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Wine product involvement and consumers' BYOB behaviour in the South Australian on-premise market

Asia Pacific journal of marketing and logistics, 2012-06, Vol.24 (3), p.461-481 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2012 ;Emerald Group Publishing Limited 2012 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/13555851211237911

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12
To buy or not to buy: how young consumers approach new smart products in the social media context
To buy or not to buy: how young consumers approach new smart products in the social media context
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To buy or not to buy: how young consumers approach new smart products in the social media context

Young consumers, 2022-03, Vol.23 (1), p.90-111 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1747-3616 ;EISSN: 1758-7212 ;DOI: 10.1108/YC-12-2020-1272

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13
Exploring relationship between value perception and luxury purchase intention: A case of Indian millennials
Exploring relationship between value perception and luxury purchase intention: A case of Indian millennials
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Exploring relationship between value perception and luxury purchase intention: A case of Indian millennials

Journal of fashion marketing and management, 2019-09, Vol.23 (4), p.414-439 [Peer Reviewed Journal]

Emerald Publishing Limited 2019 ;ISSN: 1361-2026 ;EISSN: 1758-7433 ;DOI: 10.1108/JFMM-10-2018-0133

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14
A persuasive eWOM model for increasing consumer engagement on social media: evidence from Irish fashion micro-influencers
A persuasive eWOM model for increasing consumer engagement on social media: evidence from Irish fashion micro-influencers
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A persuasive eWOM model for increasing consumer engagement on social media: evidence from Irish fashion micro-influencers

Journal of research in interactive marketing, 2021-06, Vol.15 (2), p.181-199 [Peer Reviewed Journal]

Zheng Shen. ;Zheng Shen. This work is published under https://creativecommons.org/licenses/by-nc/3.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-10-2019-0161

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15
The role of betrayal in the response to value and performance brand crisis
The role of betrayal in the response to value and performance brand crisis
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The role of betrayal in the response to value and performance brand crisis

Marketing letters, 2021-06, Vol.32 (2), p.203-217 [Peer Reviewed Journal]

The Author(s), under exclusive licence to Springer Science+Business Media, LLC part of Springer Nature 2021 ;The Author(s), under exclusive licence to Springer Science+Business Media, LLC part of Springer Nature 2021. ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-021-09559-7

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16
What kind of video gamer are you?
What kind of video gamer are you?
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What kind of video gamer are you?

The Journal of consumer marketing, 2019-02, Vol.36 (1), p.218-227 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-06-2017-2249

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17
What kind of product does the person who feel nostalgia buy? Examine the effect of product types
What kind of product does the person who feel nostalgia buy? Examine the effect of product types
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Article 		Add to My Research

What kind of product does the person who feel nostalgia buy? Examine the effect of product types

Global Business and Finance Review, 2019, 24(3), , pp.43-50 [Peer Reviewed Journal]

2019. This work is licensed under https://creativecommons.org/licenses/by-nc/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2384-1648 ;ISSN: 1088-6931 ;EISSN: 2384-1648 ;DOI: 10.17549/gbfr.2019.24.3.43

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18
External validity of market segmentation methods
External validity of market segmentation methods
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External validity of market segmentation methods

European journal of marketing, 2011-02, Vol.45 (1/2), p.153-169 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/03090561111095630

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19
SUSTAINABLE E-COMMERCE AND ENVIRONMENTAL IMPACT ON SUSTAINABILITY
SUSTAINABLE E-COMMERCE AND ENVIRONMENTAL IMPACT ON SUSTAINABILITY
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SUSTAINABLE E-COMMERCE AND ENVIRONMENTAL IMPACT ON SUSTAINABILITY

Economics & sociology, 2023-01, Vol.16 (1), p.85-105 [Peer Reviewed Journal]

2023. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-789X ;EISSN: 2306-3459 ;DOI: 10.14254/2071789X.2023/16-1/6

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20
An exemption for strong brands: the influence of brand community rejection on brand evaluation
An exemption for strong brands: the influence of brand community rejection on brand evaluation
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An exemption for strong brands: the influence of brand community rejection on brand evaluation

European journal of marketing, 2017-01, Vol.51 (5/6), p.1029-1048 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-12-2015-0876

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