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1	Material Type: Article	The Impact of Perceived Brand Globalness on Consumers' Purchase Intention and the Moderating Role of Consumer Ethnocentrism: An Evidence from Vietnam Journal of international consumer marketing, 2020-01, Vol.32 (1), p.47-68 [Peer Reviewed Journal] 2019 Taylor & Francis Group, LLC 2019 ;2019 Taylor & Francis Group, LLC ;ISSN: 0896-1530 ;EISSN: 1528-7068 ;DOI: 10.1080/08961530.2019.1619115 Digital Resources/Online E-Resources Services Details Recommendations Reviews Times Cited Citations Cited by
2	Material Type: Article	The impact of live video streaming on online purchase intention The Service industries journal, 2020-07, Vol.40 (9-10), p.656-681 [Peer Reviewed Journal] 2019 Informa UK Limited, trading as Taylor & Francis Group 2019 ;2019 Informa UK Limited, trading as Taylor & Francis Group ;ISSN: 0264-2069 ;EISSN: 1743-9507 ;DOI: 10.1080/02642069.2019.1576642 Digital Resources/Online E-Resources Services Details Recommendations Reviews Times Cited Citations Cited by
3	Material Type: Article	Impulsive purchase behaviour of Z generation of Muslim women on TikTok shop: the application of S-O-R framework Journal of Islamic marketing, 2024-01, Vol.15 (2), p.493-517 [Peer Reviewed Journal] Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-06-2022-0182 Digital Resources/Online E-Resources Services Details Recommendations Reviews Times Cited Citations Cited by
4	Material Type: Article	Effect of consumption values on customers’ green purchase intention: a mediating role of green trust Social responsibility journal, 2021-11, Vol.17 (8), p.1320-1336 [Peer Reviewed Journal] Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1747-1117 ;EISSN: 1758-857X ;DOI: 10.1108/SRJ-05-2020-0191 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
5	Material Type: Article	Consumer's transition to online clothing buying during the COVID-19 pandemic: exploration through protection motivation theory and consumer well-being Journal of fashion marketing and management, 2023-01, Vol.27 (1), p.21-41 [Peer Reviewed Journal] Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1361-2026 ;EISSN: 1758-7433 ;DOI: 10.1108/JFMM-04-2021-0105 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
6	Material Type: Article	Influencer endorsements: How advertising disclosure and source credibility affect consumer purchase intention on social media Australasian marketing journal, 2020-11, Vol.28 (4), p.160-170 [Peer Reviewed Journal] 2020 ;2020 Australian and New Zealand Marketing Academy ;ISSN: 1441-3582 ;ISSN: 1839-3349 ;EISSN: 1839-3349 ;DOI: 10.1016/j.ausmj.2020.03.002 Digital Resources/Online E-Resources Services Details Recommendations Reviews Times Cited Citations Cited by
7	Material Type: Article	Does your demonstration tell the whole story? How a process mindset and social presence impact the effectiveness of product demonstrations Journal of the Academy of Marketing Science, 2024-03, Vol.52 (2), p.512-530 [Peer Reviewed Journal] Academy of Marketing Science 2023. Springer Nature or its licensor (e.g. a society or other partner) holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-023-00934-6 Digital Resources/Online E-Resources Services Details Recommendations Reviews Times Cited Citations Cited by
8	Material Type: Article	'Consuming Good' on Social Media: What Can Conspicuous Virtue Signalling on Facebook Tell Us About Prosocial and Unethical Intentions? Journal of business ethics, 2020-03, Vol.162 (3), p.577-592 [Peer Reviewed Journal] Springer Nature B.V. 2020 ;Springer Nature B.V. 2018 ;Journal of Business Ethics is a copyright of Springer, (2018). All Rights Reserved. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-018-3999-7 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
9	Material Type: Article	How social presence influences consumer purchase intention in live video commerce: the mediating role of immersive experience and the moderating role of positive emotions Journal of research in interactive marketing, 2023-06, Vol.17 (4), p.493-509 [Peer Reviewed Journal] Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 2040-7122 ;EISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-01-2022-0009 Digital Resources/Online E-Resources Services Details Recommendations Reviews Times Cited Citations Cited by
10	Material Type: Article	Customer engagement: the construct, antecedents, and consequences Journal of the Academy of Marketing Science, 2017-05, Vol.45 (3), p.294-311 [Peer Reviewed Journal] Academy of Marketing Science 2016 ;COPYRIGHT 2017 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, 2017. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-016-0485-6 ;CODEN: JAMSDE Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
11	Material Type: Article	Customer engagement and purchase intention in live-streaming digital marketing platforms The Service industries journal, 2021-09, Vol.41 (11-12), p.767-786 [Peer Reviewed Journal] 2021 Informa UK Limited, trading as Taylor & Francis Group ;ISSN: 0264-2069 ;EISSN: 1743-9507 ;DOI: 10.1080/02642069.2021.1905798 Digital Resources/Online E-Resources Services Details Recommendations Reviews Times Cited Citations Cited by
12	Material Type: Article	Consumer pandemic animosity: scale development and validation International marketing review, 2022-11, Vol.39 (6), p.1417-1442 [Peer Reviewed Journal] Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-07-2021-0231 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
13	Material Type: Article	The role of data privacy in marketing Journal of the Academy of Marketing Science, 2017-03, Vol.45 (2), p.135-155 [Peer Reviewed Journal] Academy of Marketing Science 2016 ;COPYRIGHT 2017 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, 2017. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-016-0495-4 ;CODEN: JAMSDE Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
14	Material Type: Article	Fifty years of the European Journal of Marketing: a bibliometric analysis European journal of marketing, 2018-02, Vol.52 (1/2), p.439-468 [Peer Reviewed Journal] Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-11-2017-0853 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
15	Material Type: Article	Social media engagement behavior: A framework for engaging customers through social media content European journal of marketing, 2019-10, Vol.53 (10), p.2213-2243 [Peer Reviewed Journal] Emerald Publishing Limited 2019 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-03-2017-0182 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
16	Material Type: Article	The Impact of Perceived Usefulness of Online Reviews, Trust and Perceived Risk on Online Purchase Intention in Emerging Markets: A Mexican Perspective Journal of international consumer marketing, 2020-08, Vol.32 (4), p.287-299 [Peer Reviewed Journal] 2020 Taylor & Francis Group, LLC 2020 ;2020 Taylor & Francis Group, LLC ;ISSN: 0896-1530 ;EISSN: 1528-7068 ;DOI: 10.1080/08961530.2020.1712293 Digital Resources/Online E-Resources Services Details Recommendations Reviews Times Cited Citations Cited by
17	Material Type: Article	Customer engagement behaviours in social media: capturing innovation opportunities The Journal of services marketing, 2018-02, Vol.32 (1), p.83-94 [Peer Reviewed Journal] Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0887-6045 ;EISSN: 2054-1651 ;DOI: 10.1108/JSM-02-2017-0059 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
18	Material Type: Article	The effects of perceived luxury value on customer engagement and purchase intention in live streaming shopping Asia Pacific journal of marketing and logistics, 2022-06, Vol.34 (6), p.1303-1323 [Peer Reviewed Journal] Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-08-2021-0564 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
19	Material Type: Article	The Case for Compatibility: Product Attitudes and Purchase Intentions for Upper versus Lowercase Brand Names Journal of retailing, 2018-12, Vol.94 (4), p.393-407 [Peer Reviewed Journal] 2018 ;Copyright New York University Dec 2018 ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2018.10.002 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
20	Material Type: Article	Two decades of research on nation branding: a review and future research agenda International marketing review, 2021-02, Vol.38 (1), p.46-69 [Peer Reviewed Journal] Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-01-2019-0028 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by

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Results 1 - 20 of 4,513 for All Library Resources

2019 Taylor & Francis Group, LLC 2019 ;2019 Taylor & Francis Group, LLC ;ISSN: 0896-1530 ;EISSN: 1528-7068 ;DOI: 10.1080/08961530.2019.1619115

2019 Informa UK Limited, trading as Taylor & Francis Group 2019 ;2019 Informa UK Limited, trading as Taylor & Francis Group ;ISSN: 0264-2069 ;EISSN: 1743-9507 ;DOI: 10.1080/02642069.2019.1576642

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-06-2022-0182

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1747-1117 ;EISSN: 1758-857X ;DOI: 10.1108/SRJ-05-2020-0191

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1361-2026 ;EISSN: 1758-7433 ;DOI: 10.1108/JFMM-04-2021-0105

2020 ;2020 Australian and New Zealand Marketing Academy ;ISSN: 1441-3582 ;ISSN: 1839-3349 ;EISSN: 1839-3349 ;DOI: 10.1016/j.ausmj.2020.03.002

Springer Nature B.V. 2020 ;Springer Nature B.V. 2018 ;Journal of Business Ethics is a copyright of Springer, (2018). All Rights Reserved. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-018-3999-7

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 2040-7122 ;EISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-01-2022-0009

Academy of Marketing Science 2016 ;COPYRIGHT 2017 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, 2017. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-016-0485-6 ;CODEN: JAMSDE

2021 Informa UK Limited, trading as Taylor & Francis Group ;ISSN: 0264-2069 ;EISSN: 1743-9507 ;DOI: 10.1080/02642069.2021.1905798

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-07-2021-0231

Academy of Marketing Science 2016 ;COPYRIGHT 2017 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, 2017. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-016-0495-4 ;CODEN: JAMSDE

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-11-2017-0853

Emerald Publishing Limited 2019 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-03-2017-0182

2020 Taylor & Francis Group, LLC 2020 ;2020 Taylor & Francis Group, LLC ;ISSN: 0896-1530 ;EISSN: 1528-7068 ;DOI: 10.1080/08961530.2020.1712293

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0887-6045 ;EISSN: 2054-1651 ;DOI: 10.1108/JSM-02-2017-0059

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-08-2021-0564

2018 ;Copyright New York University Dec 2018 ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2018.10.002

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-01-2019-0028

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