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1	Material Type: Article	Online influencer marketing Journal of the Academy of Marketing Science, 2022-03, Vol.50 (2), p.226-251 [Peer Reviewed Journal] Academy of Marketing Science 2021 ;COPYRIGHT 2022 Springer ;Academy of Marketing Science 2021. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-021-00829-4 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
2	Material Type: Article	Online hotel booking: The effects of brand image, price, trust and value on purchase intentions Asia Pacific management review, 2015-12, Vol.20 (4), p.210-218 [Peer Reviewed Journal] 2015 College of Management, National Cheng Kung University ;ISSN: 1029-3132 ;EISSN: 2589-8213 ;DOI: 10.1016/j.apmrv.2015.03.005 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
3	Material Type: Article	The effectiveness of celebrity endorsements: a meta-analysis Journal of the Academy of Marketing Science, 2017-01, Vol.45 (1), p.55-75 [Peer Reviewed Journal] The Author(s) 2016 ;COPYRIGHT 2017 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, 2017. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-016-0503-8 ;CODEN: JAMSDE Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
4	Material Type: Article	The Impact of Different Touchpoints on Brand Consideration Journal of retailing, 2015-06, Vol.91 (2), p.235-253 [Peer Reviewed Journal] 2015 New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2014.12.008 ;CODEN: JLREA3 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
5	Material Type: Article	FACTORS OF FACEBOOK ADVERTISING AFFECTING THE PURCHASE INTENTION – A CASE OF PSYCHOLOGICAL CONSULTING SERVICE Revista argentina de clínica psicológica, 2020-01, Vol.29 (5), p.625 Copyright FUNDACIÓN AIGLÉ 2020 ;ISSN: 0327-6716 ;EISSN: 1851-7951 ;DOI: 10.24205/03276716.2020.1059 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
6	Material Type: Article	Role of social media in retail network operations and marketing to enhance customer satisfaction International journal of operations & production management, 2017-01, Vol.37 (1), p.105-123 [Peer Reviewed Journal] Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0144-3577 ;EISSN: 1758-6593 ;DOI: 10.1108/IJOPM-03-2015-0153 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
7	Material Type: Article	Evolution of retail formats: Past, present, and future Journal of retailing, 2021-03, Vol.97 (1), p.42-61 [Peer Reviewed Journal] 2020 New York University ;2020. New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2020.11.002 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
8	Material Type: Article	Developing strategies for international celebrity branding: a comparative analysis between Western and South Asian cultures International marketing review, 2023-02, Vol.40 (1), p.102-126 [Peer Reviewed Journal] Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-08-2021-0261 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
9	Material Type: Article	Research on the effect of uncertain rewards on impulsive purchase intention of blind box products Frontiers in behavioral neuroscience, 2022-08, Vol.16, p.946337-946337 [Peer Reviewed Journal] 2022. This work is licensed under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;Copyright © 2022 Zhang, Zhou and Qin. 2022 Zhang, Zhou and Qin ;ISSN: 1662-5153 ;EISSN: 1662-5153 ;DOI: 10.3389/fnbeh.2022.946337 ;PMID: 36046369 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
10	Material Type: Article	Exciting red and competent blue: the importance of color in marketing Journal of the Academy of Marketing Science, 2012-09, Vol.40 (5), p.711-727 [Peer Reviewed Journal] Academy of Marketing Science 2011 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-010-0245-y ;CODEN: JAMSDE Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
11	Material Type: Article	Green marketing and the SDGs: emerging market perspective Marketing intelligence & planning, 2022-04, Vol.40 (3), p.310-327 Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-11-2018-0543 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
12	Material Type: Article	Understanding online purchase intention: the mediating role of attitude towards advertising Cogent business & management, 2022-12, Vol.9 (1), p.1-23 [Peer Reviewed Journal] 2022 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. 2022 ;2022 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. This work is licensed under the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2022.2095950 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
13	Material Type: Article	Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions Journal of business ethics, 2014-12, Vol.125 (4), p.693-707 [Peer Reviewed Journal] Springer Science+Business Media 2014 ;Springer Science+Business Media Dordrecht 2013 ;Springer Science+Business Media Dordrecht 2014 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-013-1944-3 ;CODEN: JBUEDJ Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
14	Material Type: Article	The role of social media advertising in hospitality, tourism and travel: a literature review and research agenda International journal of contemporary hospitality management, 2020-11, Vol.32 (11), p.3419-3438 [Peer Reviewed Journal] Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0959-6119 ;EISSN: 1757-1049 ;DOI: 10.1108/IJCHM-05-2020-0480 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
15	Material Type: Article	Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk Journal of business ethics, 2013-05, Vol.114 (3), p.489-500 [Peer Reviewed Journal] Springer Science+Business Media Dordrecht 2013 ;Springer Science+Business Media B.V. 2012 ;2015 INIST-CNRS ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-012-1360-0 ;CODEN: JBUEDJ Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
16	Material Type: Article	Celebrities in Advertising: Looking for Congruence or Likability? Psychology & marketing, 2012-09, Vol.29 (9), p.651-662 [Peer Reviewed Journal] 2012 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Sep 2012 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20551 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
17	Material Type: Article	Aesthetics-based mystery in advertising: the roles of consumers’ high-end product perceptions and the construal level of ad words The Journal of consumer marketing, 2021-09, Vol.38 (6), p.692-708 [Peer Reviewed Journal] Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-07-2020-3988 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
18	Material Type: Article	Gender stereotypes in advertising have negative cross-gender effects European journal of marketing, 2021-12, Vol.55 (13), p.63-93 [Peer Reviewed Journal] Nina Åkestam, Sara Rosengren, Micael Dahlén, Karina T. Liljedal and Hanna Berg. ;Nina Åkestam, Sara Rosengren, Micael Dahlén, Karina T. Liljedal and Hanna Berg. This work is published under https://creativecommons.org/licenses/by-nc/3.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0309-0566 ;ISSN: 1758-7123 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-02-2019-0125 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
19	Material Type: Article	Can You Make a Difference? The Use of (In)Formal Address Pronouns in Advertisement Slogans Journal of international consumer marketing, 2024-03, Vol.36 (2), p.99-114 [Peer Reviewed Journal] 2023 The Author(s). Published with license by Taylor & Francis Group, LLC 2023 ;ISSN: 0896-1530 ;EISSN: 1528-7068 ;DOI: 10.1080/08961530.2023.2215472 Digital Resources/Online E-Resources View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
20	Material Type: Article	Religious affiliation and religiosity: do Islamic appeals in advertising lead to higher purchase intentions among Muslim consumers in Dubai? Journal of Islamic marketing, 2023-03, Vol.14 (4), p.1128-1145 [Peer Reviewed Journal] Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1759-0833 ;EISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-10-2021-0332 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by

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Results 1 - 20 of 718 for All Library Resources

Academy of Marketing Science 2021 ;COPYRIGHT 2022 Springer ;Academy of Marketing Science 2021. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-021-00829-4

2015 College of Management, National Cheng Kung University ;ISSN: 1029-3132 ;EISSN: 2589-8213 ;DOI: 10.1016/j.apmrv.2015.03.005

The Author(s) 2016 ;COPYRIGHT 2017 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, 2017. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-016-0503-8 ;CODEN: JAMSDE

2015 New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2014.12.008 ;CODEN: JLREA3

Copyright FUNDACIÓN AIGLÉ 2020 ;ISSN: 0327-6716 ;EISSN: 1851-7951 ;DOI: 10.24205/03276716.2020.1059

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0144-3577 ;EISSN: 1758-6593 ;DOI: 10.1108/IJOPM-03-2015-0153

2020 New York University ;2020. New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2020.11.002

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-08-2021-0261

Academy of Marketing Science 2011 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-010-0245-y ;CODEN: JAMSDE

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-11-2018-0543

Springer Science+Business Media 2014 ;Springer Science+Business Media Dordrecht 2013 ;Springer Science+Business Media Dordrecht 2014 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-013-1944-3 ;CODEN: JBUEDJ

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0959-6119 ;EISSN: 1757-1049 ;DOI: 10.1108/IJCHM-05-2020-0480

Springer Science+Business Media Dordrecht 2013 ;Springer Science+Business Media B.V. 2012 ;2015 INIST-CNRS ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-012-1360-0 ;CODEN: JBUEDJ

2012 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Sep 2012 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20551

Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-07-2020-3988

2023 The Author(s). Published with license by Taylor & Francis Group, LLC 2023 ;ISSN: 0896-1530 ;EISSN: 1528-7068 ;DOI: 10.1080/08961530.2023.2215472

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1759-0833 ;EISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-10-2021-0332

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