Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Thesises (postgraduate)
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The role of social media marketing in brand image and consumer behaviorDigital Resources/Online E-Resources |
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2 |
Material Type: Thesises (postgraduate)
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Digitalizácia a luxus: Úloha digitálnych zážitkov a online obsahu pri nákupnom zámere luxusného tovaruVysokoškolské kvalifikační práce obhájené na VŠE jsou veřejně dostupné online. https://knihovna.vse.cz/navody/vskp Theses and disertations defended at University of Economics, Prague are freely available online. https://knihovna.vse.cz/navody/vskpDigital Resources/Online E-Resources |
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3 |
Material Type: Thesises (postgraduate)
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Impact of online marketing activities on consumers' online purchase intentions in the Australian retail sectorDigital Resources/Online E-Resources |
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4 |
Material Type: Thesises (postgraduate)
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Effects of Twitter Multimodal EWOM Content Approaches on Product Purchase Intention in Saudi ArabiaDigital Resources/Online E-Resources |
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5 |
Material Type: Thesises (postgraduate)
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Adoption and Impact of QR-codes in an Omnichannel Customer Experience; The Perspective of Consumer Electronicsinfo:eu-repo/semantics/openAccessDigital Resources/Online E-Resources |
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6 |
Material Type: Thesises (postgraduate)
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The impact of influencers' visual content in social media on consumers' purchase intention : the case of SMEs restaurants in Saudi ArabiaDigital Resources/Online E-Resources |
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7 |
Material Type: Thesises (postgraduate)
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Factors that influence purchase intention of motor vehicles during the COVID-19 pandemicDigital Resources/Online E-Resources |
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8 |
Material Type: Thesises (postgraduate)
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The development of a structural model of athlete brand equityCC BY-NC-ND 4.0 ;DOI: 10.26174/thesis.lboro.21525954.v1Digital Resources/Online E-Resources |
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9 |
Material Type: Thesises (postgraduate)
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Aplikace zpracovaného přirozeného jazyka pro zlepšení kvalitativního výzkumu v marketinguVysokoškolské kvalifikační práce obhájené na VŠE jsou veřejně dostupné online. https://knihovna.vse.cz/navody/vskp Theses and disertations defended at University of Economics, Prague are freely available online. https://knihovna.vse.cz/navody/vskpDigital Resources/Online E-Resources |
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10 |
Material Type: Thesises (postgraduate)
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Marketingové strategie zelených značek a jejich dopady na zelený nákupní záměr: případ českého trhuVysokoškolské kvalifikační práce obhájené na VŠE jsou veřejně dostupné online. https://knihovna.vse.cz/navody/vskp Theses and disertations defended at University of Economics, Prague are freely available online. https://knihovna.vse.cz/navody/vskpDigital Resources/Online E-Resources |
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11 |
Material Type: Thesises (postgraduate)
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Imitace v odvětví hraček: vnímání a nákupní záměr LEGO copycats ukrajinskými nakupujícíchVysokoškolské kvalifikační práce obhájené na VŠE jsou veřejně dostupné online. https://knihovna.vse.cz/navody/vskp Theses and disertations defended at University of Economics, Prague are freely available online. https://knihovna.vse.cz/navody/vskpDigital Resources/Online E-Resources |
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12 |
Material Type: Thesises (postgraduate)
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Vliv Danmu na nákupní záměr spotřebitelů v živém vysílání e-commerce v ČíněVysokoškolské kvalifikační práce obhájené na VŠE jsou veřejně dostupné online. https://knihovna.vse.cz/navody/vskp Theses and disertations defended at University of Economics, Prague are freely available online. https://knihovna.vse.cz/navody/vskpDigital Resources/Online E-Resources |
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13 |
Material Type: Thesises (postgraduate)
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Antecedents of consumer purchase intentions towards organic food produces: a case study of the Johannesburg municipalityDigital Resources/Online E-Resources |
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14 |
Material Type: Thesises (postgraduate)
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Exploring the impact of corporate social responsibility (CSR) programs on consumer responsesDigital Resources/Online E-Resources |
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15 |
Material Type: Thesises (postgraduate)
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The significance of key constructs on consumer purchase intention in online retail in a Covid-19 climateDigital Resources/Online E-Resources |
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16 |
Material Type: Thesises (postgraduate)
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Vliv marketingového mixu, spotřebitelských charakteristik a psychologických faktorů na záměr nákupu značky Gucci mezi mileniály v ČeskuVysokoškolské kvalifikační práce obhájené na VŠE jsou veřejně dostupné online. https://knihovna.vse.cz/navody/vskp Theses and disertations defended at University of Economics, Prague are freely available online. https://knihovna.vse.cz/navody/vskpDigital Resources/Online E-Resources |
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17 |
Material Type: Thesises (postgraduate)
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The effects of perceived offensive advertising on consumer buying behaviour in South AfricaDigital Resources/Online E-Resources |
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18 |
Material Type: Thesises (postgraduate)
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Rethinking fast : understanding fast fashion and slow fashion consumersDigital Resources/Online E-Resources |
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19 |
Material Type: Thesises (postgraduate)
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Hotel Online Booking Decisions Based on Price Complexity, Alternative Attractiveness, and ConfusionAll items in the Atrium are protected by copyright with all rights reserved unless otherwise indicated.Digital Resources/Online E-Resources |
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20 |
Material Type: Thesises (postgraduate)
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Eye-Tracking of wine labels and their associations with hedonic, emotional, provenance, and sensory responses : A Dissertation submitted in partial fulfilment of the requirements for the Degree of Master of Science in Food Innovation at Lincoln UniversityAttribution 4.0 International https://creativecommons.org/licenses/by/4.0/ https://researcharchive.lincoln.ac.nz/pages/rightsDigital Resources/Online E-Resources |