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Results 1 - 20 of 90  for All Library Resources

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Refined by: resource type: Thesises (postgraduate) remove
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1
The role of social media marketing in brand image and consumer behavior
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Thesises (postgraduate)
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The role of social media marketing in brand image and consumer behavior

Digital Resources/Online E-Resources

2
Digitalizácia a luxus: Úloha digitálnych zážitkov a online obsahu pri nákupnom zámere luxusného tovaru
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Thesises (postgraduate)
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Digitalizácia a luxus: Úloha digitálnych zážitkov a online obsahu pri nákupnom zámere luxusného tovaru

Vysokoškolské kvalifikační práce obhájené na VŠE jsou veřejně dostupné online. https://knihovna.vse.cz/navody/vskp Theses and disertations defended at University of Economics, Prague are freely available online. https://knihovna.vse.cz/navody/vskp

Digital Resources/Online E-Resources

3
Impact of online marketing activities on consumers' online purchase intentions in the Australian retail sector
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Thesises (postgraduate)
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Impact of online marketing activities on consumers' online purchase intentions in the Australian retail sector

Digital Resources/Online E-Resources

4
Effects of Twitter Multimodal EWOM Content Approaches on Product Purchase Intention in Saudi Arabia
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Thesises (postgraduate)
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Effects of Twitter Multimodal EWOM Content Approaches on Product Purchase Intention in Saudi Arabia

Digital Resources/Online E-Resources

5
Adoption and Impact of QR-codes in an Omnichannel Customer Experience; The Perspective of Consumer Electronics
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Thesises (postgraduate)
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Adoption and Impact of QR-codes in an Omnichannel Customer Experience; The Perspective of Consumer Electronics

info:eu-repo/semantics/openAccess

Digital Resources/Online E-Resources

6
The impact of influencers' visual content in social media on consumers' purchase intention : the case of SMEs restaurants in Saudi Arabia
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Thesises (postgraduate)
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The impact of influencers' visual content in social media on consumers' purchase intention : the case of SMEs restaurants in Saudi Arabia

Digital Resources/Online E-Resources

7
Factors that influence purchase intention of motor vehicles during the COVID-19 pandemic
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Thesises (postgraduate)
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Factors that influence purchase intention of motor vehicles during the COVID-19 pandemic

Digital Resources/Online E-Resources

8
The development of a structural model of athlete brand equity
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Thesises (postgraduate)
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The development of a structural model of athlete brand equity

CC BY-NC-ND 4.0 ;DOI: 10.26174/thesis.lboro.21525954.v1

Digital Resources/Online E-Resources

9
Aplikace zpracovaného přirozeného jazyka pro zlepšení kvalitativního výzkumu v marketingu
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Thesises (postgraduate)
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Aplikace zpracovaného přirozeného jazyka pro zlepšení kvalitativního výzkumu v marketingu

Vysokoškolské kvalifikační práce obhájené na VŠE jsou veřejně dostupné online. https://knihovna.vse.cz/navody/vskp Theses and disertations defended at University of Economics, Prague are freely available online. https://knihovna.vse.cz/navody/vskp

Digital Resources/Online E-Resources

10
Marketingové strategie zelených značek a jejich dopady na zelený nákupní záměr: případ českého trhu
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Thesises (postgraduate)
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Marketingové strategie zelených značek a jejich dopady na zelený nákupní záměr: případ českého trhu

Vysokoškolské kvalifikační práce obhájené na VŠE jsou veřejně dostupné online. https://knihovna.vse.cz/navody/vskp Theses and disertations defended at University of Economics, Prague are freely available online. https://knihovna.vse.cz/navody/vskp

Digital Resources/Online E-Resources

11
Imitace v odvětví hraček: vnímání a nákupní záměr LEGO copycats ukrajinskými nakupujících
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Thesises (postgraduate)
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Imitace v odvětví hraček: vnímání a nákupní záměr LEGO copycats ukrajinskými nakupujících

Vysokoškolské kvalifikační práce obhájené na VŠE jsou veřejně dostupné online. https://knihovna.vse.cz/navody/vskp Theses and disertations defended at University of Economics, Prague are freely available online. https://knihovna.vse.cz/navody/vskp

Digital Resources/Online E-Resources

12
Vliv Danmu na nákupní záměr spotřebitelů v živém vysílání e-commerce v Číně
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Thesises (postgraduate)
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Vliv Danmu na nákupní záměr spotřebitelů v živém vysílání e-commerce v Číně

Vysokoškolské kvalifikační práce obhájené na VŠE jsou veřejně dostupné online. https://knihovna.vse.cz/navody/vskp Theses and disertations defended at University of Economics, Prague are freely available online. https://knihovna.vse.cz/navody/vskp

Digital Resources/Online E-Resources

13
Antecedents of consumer purchase intentions towards organic food produces: a case study of the Johannesburg municipality
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Thesises (postgraduate)
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Antecedents of consumer purchase intentions towards organic food produces: a case study of the Johannesburg municipality

Digital Resources/Online E-Resources

14
Exploring the impact of corporate social responsibility (CSR) programs on consumer responses
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Thesises (postgraduate)
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Exploring the impact of corporate social responsibility (CSR) programs on consumer responses

Digital Resources/Online E-Resources

15
The significance of key constructs on consumer purchase intention in online retail in a Covid-19 climate
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Thesises (postgraduate)
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The significance of key constructs on consumer purchase intention in online retail in a Covid-19 climate

Digital Resources/Online E-Resources

16
Vliv marketingového mixu, spotřebitelských charakteristik a psychologických faktorů na záměr nákupu značky Gucci mezi mileniály v Česku
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Thesises (postgraduate)
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Vliv marketingového mixu, spotřebitelských charakteristik a psychologických faktorů na záměr nákupu značky Gucci mezi mileniály v Česku

Vysokoškolské kvalifikační práce obhájené na VŠE jsou veřejně dostupné online. https://knihovna.vse.cz/navody/vskp Theses and disertations defended at University of Economics, Prague are freely available online. https://knihovna.vse.cz/navody/vskp

Digital Resources/Online E-Resources

17
The effects of perceived offensive advertising on consumer buying behaviour in South Africa
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Thesises (postgraduate)
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The effects of perceived offensive advertising on consumer buying behaviour in South Africa

Digital Resources/Online E-Resources

18
Rethinking fast : understanding fast fashion and slow fashion consumers
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Thesises (postgraduate)
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Rethinking fast : understanding fast fashion and slow fashion consumers

Digital Resources/Online E-Resources

19
Hotel Online Booking Decisions Based on Price Complexity, Alternative Attractiveness, and Confusion
Material Type:
Thesises (postgraduate)
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Hotel Online Booking Decisions Based on Price Complexity, Alternative Attractiveness, and Confusion

All items in the Atrium are protected by copyright with all rights reserved unless otherwise indicated.

Digital Resources/Online E-Resources

20
Eye-Tracking of wine labels and their associations with hedonic, emotional, provenance, and sensory responses : A Dissertation submitted in partial fulfilment of the requirements for the Degree of Master of Science in Food Innovation at Lincoln University
Material Type:
Thesises (postgraduate)
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Eye-Tracking of wine labels and their associations with hedonic, emotional, provenance, and sensory responses : A Dissertation submitted in partial fulfilment of the requirements for the Degree of Master of Science in Food Innovation at Lincoln University

Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/ https://researcharchive.lincoln.ac.nz/pages/rights

Digital Resources/Online E-Resources

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