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Material Type: Article
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The influence of visual marketing on consumers' purchase intention of fast fashion brands in China-An exploration based on fsQCA methodFrontiers in psychology, 2024, Vol.15, p.1190571-1190571 [Peer Reviewed Journal]Copyright © 2024 Zhang and Huang. ;Copyright © 2024 Zhang and Huang. 2024 Zhang and Huang ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2024.1190571 ;PMID: 38650900Full text available |
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Material Type: Article
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Towards a Holistic Understanding: Health Consciousness and Perceived Benefit in Consumer Choices of Hydroponic ProductsIOP conference series. Earth and environmental science, 2024-04, Vol.1324 (1), p.012130 [Peer Reviewed Journal]Published under licence by IOP Publishing Ltd. This work is published under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1755-1307 ;EISSN: 1755-1315 ;DOI: 10.1088/1755-1315/1324/1/012130Full text available |
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3 |
Material Type: Article
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Impact of green packaging design on green purchase intentionSocial behavior and personality, 2024-04, Vol.52 (4), p.1-13 [Peer Reviewed Journal]COPYRIGHT 2024 Scientific Journal Publishers, Ltd. ;Copyright Scientific Journal Publishers Ltd 2024 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.12893Full text available |
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Material Type: Article
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Enhancing consumer purchase intentions for sustainable packaging products: An in-depth analysis of key determinants and strategic insightsSustainable futures, 2024-06, Vol.7, p.100193, Article 100193 [Peer Reviewed Journal]2024 ;ISSN: 2666-1888 ;EISSN: 2666-1888 ;DOI: 10.1016/j.sftr.2024.100193Full text available |
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5 |
Material Type: Article
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The Role of Experiential Marketing Towards Purchase Intention in Vertical Building Property Mediated by Brand Image and Brand AwarenessJurnal Aplikasi Manajemen, 2024-03, Vol.22 (1), p.83-96 [Peer Reviewed Journal]ISSN: 1693-5241 ;EISSN: 2302-6332 ;DOI: 10.21776/ub.jam.2024.022.01.07Full text available |
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6 |
Material Type: Article
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The Eclipsing Phenomenon in Celebrity Endorsement, Emotional Response, Purchase Intention Based on the Stimulus-Organism-Response TheoryJurnal Aplikasi Manajemen, 2024-03, Vol.22 (1), p.46-61 [Peer Reviewed Journal]ISSN: 1693-5241 ;EISSN: 2302-6332 ;DOI: 10.21776/ub.jam.2024.022.01.04Full text available |
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7 |
Material Type: Article
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Purchase Intention in Luxury Food: The Role of Materialism, Social Comparison, and Bandwagon EffectJurnal manajemen teori dan terapan (Online), 2024-03, Vol.17 (1), p.55-69 [Peer Reviewed Journal]ISSN: 1979-3650 ;EISSN: 2548-2149 ;DOI: 10.20473/jmtt.v17i1.52307Full text available |
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8 |
Material Type: Article
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Information Commerce (i-Commerce) Usage and Purchase Decisions Among University Students During COVID-19Tržište, 2023-01, Vol.35 (1), p.77-92 [Peer Reviewed Journal]ISSN: 0353-4790 ;EISSN: 1849-1383 ;DOI: 10.22598/mt/2023.35.1.77Full text available |
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9 |
Material Type: Article
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Signaling theory and its relevance in international marketing: a systematic review and future research agendaInternational marketing review, 2024-04, Vol.41 (2), p.514-561 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-04-2022-0092Digital Resources/Online E-Resources |
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10 |
Material Type: Article
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Experience‐driven well‐being and purchase: An alternative model of memorable wine tourism experiencesThe international journal of tourism research, 2024-03, Vol.26 (2), p.n/a [Peer Reviewed Journal]2024 The Authors. published by John Wiley & Sons Ltd. ;2024. This article is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1099-2340 ;EISSN: 1522-1970 ;DOI: 10.1002/jtr.2645Digital Resources/Online E-Resources |
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11 |
Material Type: Article
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Examining the Effectiveness of Marketing Mix Components on Market Acceptance towards Natural Dye Products in IndonesiaIOP conference series. Earth and environmental science, 2024-04, Vol.1324 (1), p.012082 [Peer Reviewed Journal]Published under licence by IOP Publishing Ltd. This work is published under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1755-1307 ;EISSN: 1755-1315 ;DOI: 10.1088/1755-1315/1324/1/012082Full text available |
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12 |
Material Type: Article
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How enterprises' public welfare low-carbon behavior affects consumers’ green purchase behaviorHeliyon, 2024-04, Vol.10 (8), p.e29508-e29508, Article e29508 [Peer Reviewed Journal]2024 The Authors ;2024 Published by Elsevier Ltd. ;2024 Published by Elsevier Ltd. 2024 ;ISSN: 2405-8440 ;EISSN: 2405-8440 ;DOI: 10.1016/j.heliyon.2024.e29508 ;PMID: 38644886Full text available |
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13 |
Material Type: Article
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Investigating the Role of Credibility of Sports Celebrity Endorsers Influencing Sports Celebrity Identification and Purchase Intention of Endorsed BrandsTržište, 2022-01, Vol.34 (1), p.41-57 [Peer Reviewed Journal]ISSN: 0353-4790 ;EISSN: 1849-1383 ;DOI: 10.22598/mt/2022.34.1.41Full text available |
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14 |
Material Type: Article
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The Application Theory of Planned Behavior to Predict an Indonesian Muslim Student’s Intention to Buy Halal Foods in TaiwanHabitat (Online), 2024-04, Vol.35 (1), p.79-95 [Peer Reviewed Journal]ISSN: 0853-5167 ;EISSN: 2338-2007 ;DOI: 10.21776/ub.habitat.2024.035.1.8Full text available |
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15 |
Material Type: Article
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Consumer ethnocentrism, cosmopolitanism, product judgment, and foreign product purchase intention: An empirical study in VietnamInnovative marketing, 2024-04, Vol.20 (2), p.116-127 [Peer Reviewed Journal]ISSN: 1814-2427 ;EISSN: 1816-6326 ;DOI: 10.21511/im.20(2).2024.10Full text available |
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16 |
Material Type: Article
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Consumer Behaviour: Impact of Social and Environmental SustainabilityMarketynh i menedz͡h︡ment innovat͡s︡iĭ, 2024-03, Vol.15 (1), p.1-240 [Peer Reviewed Journal]ISSN: 2218-4511 ;EISSN: 2227-6718Full text available |
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17 |
Material Type: Article
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THE EFFECT OF BRAND PERSONALITY ON PURCHASING PROCESSTURAN : stratejik arastirmalar merkezi, 2024-01, Vol.16 (61), p.226-231 [Peer Reviewed Journal]Copyright TURAN-SAM (TURAN Stratejik Arastirmalar Merkezi) Winter 2024 ;ISSN: 1308-8041 ;EISSN: 1309-4033 ;DOI: 10.15189/1308-8041Full text available |
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18 |
Material Type: Article
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The Influence Of Altruism, Environmental Concern, And Social Influence On Purchase Intention for Eco-Friendly Clothing Products: Study of Generation Z in Greater JakartaIOP conference series. Earth and environmental science, 2024-04, Vol.1324 (1), p.012075 [Peer Reviewed Journal]Published under licence by IOP Publishing Ltd. This work is published under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1755-1307 ;EISSN: 1755-1315 ;DOI: 10.1088/1755-1315/1324/1/012075Full text available |
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19 |
Material Type: Article
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Sense of presence affects consumers' purchase intention in live marketing: A configuration analysisSocial behavior and personality, 2024-04, Vol.52 (4), p.1-12 [Peer Reviewed Journal]COPYRIGHT 2024 Scientific Journal Publishers, Ltd. ;Copyright Scientific Journal Publishers Ltd 2024 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.12937Full text available |
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20 |
Material Type: Article
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Exploring the National Hockey League's Reverse Retro Campaign: Response to Pseudo-Nostalgia in Uniform DesignSport marketing quarterly, 2024-03, Vol.33 (1), p.32-46 [Peer Reviewed Journal]Copyright Fitness Information Technology, A Division of ICPE West Virginia University Mar 2024 ;ISSN: 1061-6934 ;EISSN: 1557-2528 ;DOI: 10.32731/SMQ.331.032024.03Full text available |