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1
The influence of visual marketing on consumers' purchase intention of fast fashion brands in China-An exploration based on fsQCA method
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The influence of visual marketing on consumers' purchase intention of fast fashion brands in China-An exploration based on fsQCA method

Frontiers in psychology, 2024, Vol.15, p.1190571-1190571 [Peer Reviewed Journal]

Copyright © 2024 Zhang and Huang. ;Copyright © 2024 Zhang and Huang. 2024 Zhang and Huang ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2024.1190571 ;PMID: 38650900

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2
Towards a Holistic Understanding: Health Consciousness and Perceived Benefit in Consumer Choices of Hydroponic Products
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Towards a Holistic Understanding: Health Consciousness and Perceived Benefit in Consumer Choices of Hydroponic Products

IOP conference series. Earth and environmental science, 2024-04, Vol.1324 (1), p.012130 [Peer Reviewed Journal]

Published under licence by IOP Publishing Ltd. This work is published under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1755-1307 ;EISSN: 1755-1315 ;DOI: 10.1088/1755-1315/1324/1/012130

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3
Impact of green packaging design on green purchase intention
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Impact of green packaging design on green purchase intention

Social behavior and personality, 2024-04, Vol.52 (4), p.1-13 [Peer Reviewed Journal]

COPYRIGHT 2024 Scientific Journal Publishers, Ltd. ;Copyright Scientific Journal Publishers Ltd 2024 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.12893

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4
Enhancing consumer purchase intentions for sustainable packaging products: An in-depth analysis of key determinants and strategic insights
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Enhancing consumer purchase intentions for sustainable packaging products: An in-depth analysis of key determinants and strategic insights

Sustainable futures, 2024-06, Vol.7, p.100193, Article 100193 [Peer Reviewed Journal]

2024 ;ISSN: 2666-1888 ;EISSN: 2666-1888 ;DOI: 10.1016/j.sftr.2024.100193

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5
The Role of Experiential Marketing Towards Purchase Intention in Vertical Building Property Mediated by Brand Image and Brand Awareness
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The Role of Experiential Marketing Towards Purchase Intention in Vertical Building Property Mediated by Brand Image and Brand Awareness

Jurnal Aplikasi Manajemen, 2024-03, Vol.22 (1), p.83-96 [Peer Reviewed Journal]

ISSN: 1693-5241 ;EISSN: 2302-6332 ;DOI: 10.21776/ub.jam.2024.022.01.07

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6
The Eclipsing Phenomenon in Celebrity Endorsement, Emotional Response, Purchase Intention Based on the Stimulus-Organism-Response Theory
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The Eclipsing Phenomenon in Celebrity Endorsement, Emotional Response, Purchase Intention Based on the Stimulus-Organism-Response Theory

Jurnal Aplikasi Manajemen, 2024-03, Vol.22 (1), p.46-61 [Peer Reviewed Journal]

ISSN: 1693-5241 ;EISSN: 2302-6332 ;DOI: 10.21776/ub.jam.2024.022.01.04

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7
Purchase Intention in Luxury Food: The Role of Materialism, Social Comparison, and Bandwagon Effect
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Purchase Intention in Luxury Food: The Role of Materialism, Social Comparison, and Bandwagon Effect

Jurnal manajemen teori dan terapan (Online), 2024-03, Vol.17 (1), p.55-69 [Peer Reviewed Journal]

ISSN: 1979-3650 ;EISSN: 2548-2149 ;DOI: 10.20473/jmtt.v17i1.52307

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8
Information Commerce (i-Commerce) Usage and Purchase Decisions Among University Students During COVID-19
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Information Commerce (i-Commerce) Usage and Purchase Decisions Among University Students During COVID-19

Tržište, 2023-01, Vol.35 (1), p.77-92 [Peer Reviewed Journal]

ISSN: 0353-4790 ;EISSN: 1849-1383 ;DOI: 10.22598/mt/2023.35.1.77

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9
Signaling theory and its relevance in international marketing: a systematic review and future research agenda
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Signaling theory and its relevance in international marketing: a systematic review and future research agenda

International marketing review, 2024-04, Vol.41 (2), p.514-561 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-04-2022-0092

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10
Experience‐driven well‐being and purchase: An alternative model of memorable wine tourism experiences
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Experience‐driven well‐being and purchase: An alternative model of memorable wine tourism experiences

The international journal of tourism research, 2024-03, Vol.26 (2), p.n/a [Peer Reviewed Journal]

2024 The Authors. published by John Wiley & Sons Ltd. ;2024. This article is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1099-2340 ;EISSN: 1522-1970 ;DOI: 10.1002/jtr.2645

Digital Resources/Online E-Resources

11
Examining the Effectiveness of Marketing Mix Components on Market Acceptance towards Natural Dye Products in Indonesia
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Examining the Effectiveness of Marketing Mix Components on Market Acceptance towards Natural Dye Products in Indonesia

IOP conference series. Earth and environmental science, 2024-04, Vol.1324 (1), p.012082 [Peer Reviewed Journal]

Published under licence by IOP Publishing Ltd. This work is published under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1755-1307 ;EISSN: 1755-1315 ;DOI: 10.1088/1755-1315/1324/1/012082

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12
How enterprises' public welfare low-carbon behavior affects consumers’ green purchase behavior
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How enterprises' public welfare low-carbon behavior affects consumers’ green purchase behavior

Heliyon, 2024-04, Vol.10 (8), p.e29508-e29508, Article e29508 [Peer Reviewed Journal]

2024 The Authors ;2024 Published by Elsevier Ltd. ;2024 Published by Elsevier Ltd. 2024 ;ISSN: 2405-8440 ;EISSN: 2405-8440 ;DOI: 10.1016/j.heliyon.2024.e29508 ;PMID: 38644886

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13
Investigating the Role of Credibility of Sports Celebrity Endorsers Influencing Sports Celebrity Identification and Purchase Intention of Endorsed Brands
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Article
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Investigating the Role of Credibility of Sports Celebrity Endorsers Influencing Sports Celebrity Identification and Purchase Intention of Endorsed Brands

Tržište, 2022-01, Vol.34 (1), p.41-57 [Peer Reviewed Journal]

ISSN: 0353-4790 ;EISSN: 1849-1383 ;DOI: 10.22598/mt/2022.34.1.41

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14
The Application Theory of Planned Behavior to Predict an Indonesian Muslim Student’s Intention to Buy Halal Foods in Taiwan
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Article
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The Application Theory of Planned Behavior to Predict an Indonesian Muslim Student’s Intention to Buy Halal Foods in Taiwan

Habitat (Online), 2024-04, Vol.35 (1), p.79-95 [Peer Reviewed Journal]

ISSN: 0853-5167 ;EISSN: 2338-2007 ;DOI: 10.21776/ub.habitat.2024.035.1.8

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15
Consumer ethnocentrism, cosmopolitanism, product judgment, and foreign product purchase intention: An empirical study in Vietnam
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Article
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Consumer ethnocentrism, cosmopolitanism, product judgment, and foreign product purchase intention: An empirical study in Vietnam

Innovative marketing, 2024-04, Vol.20 (2), p.116-127 [Peer Reviewed Journal]

ISSN: 1814-2427 ;EISSN: 1816-6326 ;DOI: 10.21511/im.20(2).2024.10

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16
Consumer Behaviour: Impact of Social and Environmental Sustainability
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Article
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Consumer Behaviour: Impact of Social and Environmental Sustainability

Marketynh i menedz͡h︡ment innovat͡s︡iĭ, 2024-03, Vol.15 (1), p.1-240 [Peer Reviewed Journal]

ISSN: 2218-4511 ;EISSN: 2227-6718

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17
THE EFFECT OF BRAND PERSONALITY ON PURCHASING PROCESS
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Article
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THE EFFECT OF BRAND PERSONALITY ON PURCHASING PROCESS

TURAN : stratejik arastirmalar merkezi, 2024-01, Vol.16 (61), p.226-231 [Peer Reviewed Journal]

Copyright TURAN-SAM (TURAN Stratejik Arastirmalar Merkezi) Winter 2024 ;ISSN: 1308-8041 ;EISSN: 1309-4033 ;DOI: 10.15189/1308-8041

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18
The Influence Of Altruism, Environmental Concern, And Social Influence On Purchase Intention for Eco-Friendly Clothing Products: Study of Generation Z in Greater Jakarta
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The Influence Of Altruism, Environmental Concern, And Social Influence On Purchase Intention for Eco-Friendly Clothing Products: Study of Generation Z in Greater Jakarta

IOP conference series. Earth and environmental science, 2024-04, Vol.1324 (1), p.012075 [Peer Reviewed Journal]

Published under licence by IOP Publishing Ltd. This work is published under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1755-1307 ;EISSN: 1755-1315 ;DOI: 10.1088/1755-1315/1324/1/012075

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19
Sense of presence affects consumers' purchase intention in live marketing: A configuration analysis
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Article
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Sense of presence affects consumers' purchase intention in live marketing: A configuration analysis

Social behavior and personality, 2024-04, Vol.52 (4), p.1-12 [Peer Reviewed Journal]

COPYRIGHT 2024 Scientific Journal Publishers, Ltd. ;Copyright Scientific Journal Publishers Ltd 2024 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.12937

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20
Exploring the National Hockey League's Reverse Retro Campaign: Response to Pseudo-Nostalgia in Uniform Design
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Article
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Exploring the National Hockey League's Reverse Retro Campaign: Response to Pseudo-Nostalgia in Uniform Design

Sport marketing quarterly, 2024-03, Vol.33 (1), p.32-46 [Peer Reviewed Journal]

Copyright Fitness Information Technology, A Division of ICPE West Virginia University Mar 2024 ;ISSN: 1061-6934 ;EISSN: 1557-2528 ;DOI: 10.32731/SMQ.331.032024.03

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