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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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Extended Practice of Technology Acceptance Model; Impact of Personal Innovation and Ease of Use on Internet Shopping Intentions: A Study on Apparel Buyers’ Purchase Intention in MalaysiaNashrīyah-i mudīrīyat-i fannāvarī-i iṭṭilāʻāt, 2021-10, Vol.13 (4), p.144-160 [Peer Reviewed Journal]ISSN: 2008-5893 ;EISSN: 2423-5059 ;DOI: 10.22059/jitm.2021.86124Full text available |
| 2 |
Material Type: Article
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Investigating the mediating role of word of mouth advertising in the impact of travel agencies services on the customer's purchase intentionPizhūhish/hā-yi mudīriyyat-i ̒umūmī (Online), 2023-05, Vol.16 (59), p.217-238 [Peer Reviewed Journal]ISSN: 2538-3418 ;EISSN: 2676-7880 ;DOI: 10.22111/jmr.2022.40883.5674Full text available |
| 3 |
Material Type: Article
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Exploring the Perceived online Review Credibility and Management Response Influence on Purchase IntentionNashrīyah-i mudīrīyat-i fannāvarī-i iṭṭilāʻāt, 2023-04, Vol.15 (2), p.92-115 [Peer Reviewed Journal]ISSN: 2008-5893 ;EISSN: 2423-5059 ;DOI: 10.22059/jitm.2022.333297.2956Full text available |
| 4 |
Material Type: Article
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Investigating the Effect of Various Price Discounts on Customers’ Purchase Intention and Loyalty with the Mediating Role of Perceived Deception (Case Study: Customers of Hedonic and Utilitarian Goods in Tehran City)New marketing research journal, 2023-02, Vol.12 (4), p.29-50EISSN: 2228-7744 ;DOI: 10.22108/nmrj.2022.133706.2703Digital Resources/Online E-Resources |
| 5 |
Material Type: Article
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Investigating the mixed effect of green marketing on sustainable consumption with the mediating role of green shoppingارزش آفرینی در مدیریت کسب و کار, 2022-08, Vol.2 (2), p.99-125 [Peer Reviewed Journal]EISSN: 2980-8359 ;DOI: 10.22034/jbme.2022.363173.1039Digital Resources/Online E-Resources |
| 6 |
Material Type: Article
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Investigating the effect of customer experience of online shopping on repurchase intention among Digikala customers across Iranکاوشهای مدیریت بازرگانی, 2022-04, Vol.14 (27), p.207-232 [Peer Reviewed Journal]ISSN: 2645-386X ;EISSN: 2645-3878 ;DOI: 10.22034/jbar.2022.14254.3583Full text available |
| 7 |
Material Type: Article
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The impact of Social Commerce Construction on Purchase Intention with the mediating role of Trust and Information Seekingکاوشهای مدیریت بازرگانی, 2021-08, Vol.13 (25), p.371-394 [Peer Reviewed Journal]ISSN: 2645-386X ;EISSN: 2645-3878 ;DOI: 10.22034/bar.2021.12978.3305Full text available |
| 8 |
Material Type: Article
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Investigating the Effect of Effective Factors on Actual Purchase with The Mediating Role of Purchase Intention and The Moderating Role of Iranian Product Typeمدیریت نوآوری و راهبردهای عملیاتی, 2021-06, Vol.2 (1), p.96-115 [Peer Reviewed Journal]ISSN: 2783-1345 ;EISSN: 2717-4581 ;DOI: 10.22105/IMOS.2021.281500.1061Full text available |
| 9 |
Material Type: Article
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Investigating the Iimpact of Celebrity Endorsement on Consumer’s Purchase Intention by Mediating Attitudes toward the Advertising and Brand Attitudesکاوشهای مدیریت بازرگانی, 2021-02, Vol.12 (24), p.347-368 [Peer Reviewed Journal]ISSN: 2645-386X ;EISSN: 2645-3878 ;DOI: 10.22034/jbar.2021.1591Full text available |
| 10 |
Material Type: Article
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Investigating the Effect of Greenwashing on Green Trust and Green Purchase Intention with the Mediation of Green Confusion and Perceived RiskNew marketing research journal, 2023-02, Vol.12 (4), p.177-194EISSN: 2228-7744 ;DOI: 10.22108/nmrj.2023.136059.2819Digital Resources/Online E-Resources |
| 11 |
Material Type: Article
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The effect of store image and service quality on private label brand image and purchase intentionکاوشهای مدیریت بازرگانی, 2022-04, Vol.14 (27), p.1-26 [Peer Reviewed Journal]ISSN: 2645-386X ;EISSN: 2645-3878 ;DOI: 10.22034/jbar.2022.3495.1421Full text available |
| 12 |
Material Type: Article
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TheModel of theInfluential factors on the Intention of Women toPurchaseClothing from Online Storesمطالعات مدیریت کسب و کار هوشمند, 2020-03, Vol.8 (31), p.185-204 [Peer Reviewed Journal]ISSN: 2821-0964 ;EISSN: 2821-0816 ;DOI: 10.22054/IMS.2019.45327.1568Full text available |
| 13 |
Material Type: Article
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The Effect of Social Media on the Purchase Intention of Fake Brands: with the Mediating Role of Attitude and Lifestyleمطالعات رسانههای نوین, 2022-03, Vol.8 (29), p.335-303 [Peer Reviewed Journal]ISSN: 2538-2209 ;EISSN: 2476-6550 ;DOI: 10.22054/nms.2022.48430.876Full text available |
| 14 |
Material Type: Article
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The aesthetic effect of products on purchase intention and purchase commitment at the point of sale with the mediating role of emotional attachment and the moderating role of consumer goalsکاوشهای مدیریت بازرگانی, 2022-01, Vol.13 (26), p.477-502 [Peer Reviewed Journal]ISSN: 2645-386X ;EISSN: 2645-3878 ;DOI: 10.22034/bar.2022.14243.3580Full text available |
| 15 |
Material Type: Article
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The Impact of Assurance Strategies on Online Purchase Intonation by Mediating Role of Trust in online Storesمطالعات مدیریت کسب و کار هوشمند, 2020-08, Vol.8 (32), p.117-146 [Peer Reviewed Journal]ISSN: 2821-0964 ;EISSN: 2821-0816 ;DOI: 10.22054/IMS.2020.45974.1580Full text available |
| 16 |
Material Type: Article
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Effect of awareness and website quality on customer’s emotion, purchase intention and perceived risk (case study: website of high speed internet service providers in Iran)کاوشهای مدیریت بازرگانی, 2020-08, Vol.12 (23), p.445-471 [Peer Reviewed Journal]ISSN: 2645-386X ;EISSN: 2645-3878 ;DOI: 10.22034/bar.2021.2539Full text available |
| 17 |
Material Type: Article
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Analysis of the Impact of Viral Marketing in Social Networks on the Purchase Intention of Consumers: A Case Study of Telegram Social Networkکاوشهای مدیریت بازرگانی, 2018-05, Vol.9 (18), p.243-267 [Peer Reviewed Journal]ISSN: 2645-386X ;EISSN: 2645-3878 ;DOI: 10.29252/bar.9.18.243Full text available |
| 18 |
Material Type: Article
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Assessment of the Effects of Consumers’ Innovativeness, Emotional Values, and Competition on Their Intention to Purchase Foreign-brand Goods in Iranکاوشهای مدیریت بازرگانی, 2018-05, Vol.9 (18), p.159-188 [Peer Reviewed Journal]ISSN: 2645-386X ;EISSN: 2645-3878 ;DOI: 10.29252/bar.9.18.159Full text available |
| 19 |
Material Type: Article
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The effects of increasing and decreasing discount strategies on purchase intention and the analysis of the role of limited quantity and time pressure: A case study of Sharvand chain storesکاوشهای مدیریت بازرگانی, 2020-02, Vol.11 (22), p.257-281 [Peer Reviewed Journal]ISSN: 2645-386X ;EISSN: 2645-3878 ;DOI: 10.22034/jbar.2020.1582Full text available |
| 20 |
Material Type: Article
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Assessing the role of self efficacy and social tendencies in green purchase intention and behaviourFaṣlnāmah-i āmūzish-i muḥīṭ-i zīst va tawsiʻah-i pāydār = Journal of environmental education & sustainable development, 2019-08, Vol.7 (4), p.145-162 [Peer Reviewed Journal]ISSN: 2322-3057 ;EISSN: 2538-5984 ;DOI: 10.30473/ee.2019.6072Full text available |
Results 1 - 20 of 56 for All Library Resources
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Creation Date
- Before 2010 (3)
- 2010 To 2013 (8)
- 2014 To 2016 (13)
- 2017 To 2020 (17)
- After 2020 (16)
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Subject
- Purchase Intention (34)
- Trust (6)
- Perceived Quality (5)
- Purchase Intentions (4)
- Perceived Risk (4)
- Perceived Value (4)
- Online Purchase Intention (4)
- Customer Satisfaction (4)
- Product Knowledge (3)
- Brand Image (3)
- Store Image (3)
- E-Commerce (2)
- Corporate Social Responsibility (2)
- Clothing Industry (2)
- Laptop (2)
- Luxury Brand (2)
- "purchase Intention" (2)
- Emotional Attachment (2)
- Brand Equity (2)
- Attitude Toward Counterfeit Product (2)
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Databases
Journal Title
- Faṣlnāmah-I Āmūzish-I Muḥīṭ-I Zīst Va Tawsiʻah-I Pāydār = Journal Of Environmental Education & Sustainable Development (1)
- Journal Of Business Administration Researches (3)
- Kitābdārī Va Iṭṭilā'rasānī (1)
- Mudīrīyat-I Bāzargānī (14)
- Muṭālaʻāt-I Mudīrīyat- Rāhburdī (1)
- Nashrīyah-I Mudīrīyat-I Fannāvarī-I Iṭṭilāʻāt (3)
- New Marketing Research Journal (12)
- مجله کاوش های مدیریت (3)
- مطالعات مدیریت کسب و کار هوشمند (2)
- کاوشهای مدیریت بازرگانی (15)
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