Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Article
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Designing Instagram Advertisement Content: What Design Elements Influence Customer Attitude and Purchase Behavior?Contemporary Management Research, 2023, Vol.19 (1), p.001-026 [Peer Reviewed Journal]Copyright Academy of Taiwan Information Systems Research 2023 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/cmr.23023Full text available |
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2 |
Material Type: Article
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Integrating Social Norms and Personal Norms in Gift PromotionSoochow journal of economics and business, 2023-06 (106), p.1-40Copyright Soochow University Jun 2023 ;ISSN: 0259-3769Full text available |
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3 |
Material Type: Article
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Do Visual and Haptic Cues Affect Taste?Contemporary Management Research, 2019-03, Vol.15 (1), p.025-051 [Peer Reviewed Journal]Copyright Academy of Taiwan Information Systems Research Mar 2019 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/cmr.18814Full text available |
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4 |
Material Type: Article
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Impulse Buying Behavior of Footwear Purchasers: A Structural ModelContemporary Management Research, 2023-02, Vol.18 (2), p.093-132 [Peer Reviewed Journal]Copyright Academy of Taiwan Information Systems Research 2022 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/cmr.21348Full text available |
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5 |
Material Type: Article
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Positive Relationships between Service Performance and Social Media Use in Internet Retailing: Does Information Symmetry Matter?Contemporary Management Research, 2023, Vol.19 (3), p.207-233 [Peer Reviewed Journal]Copyright Academy of Taiwan Information Systems Research 2023 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/cmr.22963Full text available |
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6 |
Material Type: Article
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Factors Influencing Green Purchase Behavior: Price Sensitivity, Perceived Risk, and Attitude towards Green ProductsContemporary Management Research, 2023, Vol.19 (3), p.153-174 [Peer Reviewed Journal]Copyright Academy of Taiwan Information Systems Research 2023 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/cmr.22824Full text available |
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7 |
Material Type: Article
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Does Left-Right Matter? Effects of Product-Price Left-Right Placement and Construal Level on Product EvaluationTai Da Guan Li Lun Cong, 2021-04, Vol.31 (1), p.155 [Peer Reviewed Journal]Copyright National Taiwan University Press, NTU College of Management Apr 2021 ;ISSN: 1018-1601 ;EISSN: 2410-2490 ;DOI: 10.6226/NTUMR.202104_31(1).0005Full text available |
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8 |
Material Type: Article
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Do Perceived Risk and Non-pharmaceutical Intervention Affect Consumers’ Intention to Visit Shopping Mall during the Covid-19 Pandemic?Contemporary Management Research, 2021, Vol.17 (4), p.271-301 [Peer Reviewed Journal]Copyright Academy of Taiwan Information Systems Research 2021 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/cmr.21052Full text available |
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9 |
Material Type: Article
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Analysis of Factors Influencing Impulse Buying Behavior towards e-Tailing SitesContemporary Management Research, 2021-06, Vol.17 (2), p.097-126 [Peer Reviewed Journal]Copyright Academy of Taiwan Information Systems Research 2021 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/CMR.20457Full text available |
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10 |
Material Type: Article
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Using Text Mining and Survey to Explore the Impact of Online Reviews on Consumers' Purchase IntentionsSoochow journal of economics and business, 2023-06 (106), p.41-63Copyright Soochow University Jun 2023 ;ISSN: 0259-3769Full text available |
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11 |
Material Type: Article
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From a Literature Review to a Conceptual Framework for Customer-To-Customer Value Co-CreationContemporary Management Research, 2021-08, Vol.17 (3), p.189-221 [Peer Reviewed Journal]Copyright Academy of Taiwan Information Systems Research 2021 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/cmr.20663Full text available |
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12 |
Material Type: Article
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Using Visual Art in Product Design and Consumer Responses: The Moderating Role of Product TypeContemporary Management Research, 2020-12, Vol.16 (4), p.229-254 [Peer Reviewed Journal]Copyright Academy of Taiwan Information Systems Research 2020 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/CMR.20645Full text available |
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13 |
Material Type: Article
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A Systematic Literature Review and Future Research Agenda for the Gratification Discrepancies ApproachContemporary Management Research, 2022-03, Vol.18 (1), p.001-033 [Peer Reviewed Journal]Copyright Academy of Taiwan Information Systems Research 2022 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/cmr.21583Full text available |
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14 |
Material Type: Article
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Applying AHP to Explore the Key Factors Affecting Consumers to Choose the Food Delivery AppSoochow journal of economics and business, 2022-06 (104), p.47-80Copyright Soochow University Jun 2022 ;ISSN: 0259-3769Full text available |
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15 |
Material Type: Article
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The Role of Fear on the Purchase Intention of Life Insurance Products during Covid-19: An Empirical Investigation among Male and FemaleInternational Journal of Business and Economics, 2023-09, Vol.22 (2), p.113-131Copyright International Journal of Business and Economics Sep 2023 ;ISSN: 1607-0704 ;EISSN: 1526-775XFull text available |
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16 |
Material Type: Article
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Investigating Female Customer's Impulse Buying in Facebook B2C Social Commerce: An Experimental StudyContemporary Management Research, 2021-06, Vol.17 (2), p.065-096 [Peer Reviewed Journal]Copyright Academy of Taiwan Information Systems Research 2021 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/CMR.20448Full text available |
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17 |
Material Type: Article
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Using Eye-Tracking to Measure the Influence of Banner Ads’ Browsing Behavior and Attitude on Host WebsitesContemporary Management Research, 2020, Vol.16 (1), p.035-054 [Peer Reviewed Journal]Copyright Academy of Taiwan Information Systems Research 2020 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/CMR.19393Full text available |
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18 |
Material Type: Article
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Music Streaming Characteristics and Consumption Emotion as Determinants of Consumer Satisfaction and Purchase IntentionContemporary Management Research, 2021, Vol.17 (3), p.157-188 [Peer Reviewed Journal]Copyright Academy of Taiwan Information Systems Research 2021 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/CMR.20647Full text available |
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19 |
Material Type: Article
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Influence Factors of People Purchasing on Social Commerce SitesContemporary Management Research, 2019, Vol.15 (2), p.069-087 [Peer Reviewed Journal]Copyright Academy of Taiwan Information Systems Research 2019 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/CMR.18575Full text available |
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20 |
Material Type: Article
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The Moderating Effect of Green Consumerism Consciousness on the Relationship of Perceived Sacrifice, Perceived Benefit, and Purchase Intention -The Context of In-Store Product Recycling ProgramsSoochow journal of economics and business, 2021-06 (102), p.35-58Copyright Soochow University Jun 2021 ;ISSN: 0259-3769Full text available |