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1
Designing Instagram Advertisement Content: What Design Elements Influence Customer Attitude and Purchase Behavior?
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Designing Instagram Advertisement Content: What Design Elements Influence Customer Attitude and Purchase Behavior?

Contemporary Management Research, 2023, Vol.19 (1), p.001-026 [Peer Reviewed Journal]

Copyright Academy of Taiwan Information Systems Research 2023 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/cmr.23023

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2
Integrating Social Norms and Personal Norms in Gift Promotion
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Integrating Social Norms and Personal Norms in Gift Promotion

Soochow journal of economics and business, 2023-06 (106), p.1-40

Copyright Soochow University Jun 2023 ;ISSN: 0259-3769

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3
Do Visual and Haptic Cues Affect Taste?
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Article
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Do Visual and Haptic Cues Affect Taste?

Contemporary Management Research, 2019-03, Vol.15 (1), p.025-051 [Peer Reviewed Journal]

Copyright Academy of Taiwan Information Systems Research Mar 2019 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/cmr.18814

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4
Impulse Buying Behavior of Footwear Purchasers: A Structural Model
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Article
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Impulse Buying Behavior of Footwear Purchasers: A Structural Model

Contemporary Management Research, 2023-02, Vol.18 (2), p.093-132 [Peer Reviewed Journal]

Copyright Academy of Taiwan Information Systems Research 2022 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/cmr.21348

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5
Positive Relationships between Service Performance and Social Media Use in Internet Retailing: Does Information Symmetry Matter?
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Article
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Positive Relationships between Service Performance and Social Media Use in Internet Retailing: Does Information Symmetry Matter?

Contemporary Management Research, 2023, Vol.19 (3), p.207-233 [Peer Reviewed Journal]

Copyright Academy of Taiwan Information Systems Research 2023 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/cmr.22963

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6
Factors Influencing Green Purchase Behavior: Price Sensitivity, Perceived Risk, and Attitude towards Green Products
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Article
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Factors Influencing Green Purchase Behavior: Price Sensitivity, Perceived Risk, and Attitude towards Green Products

Contemporary Management Research, 2023, Vol.19 (3), p.153-174 [Peer Reviewed Journal]

Copyright Academy of Taiwan Information Systems Research 2023 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/cmr.22824

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7
Does Left-Right Matter? Effects of Product-Price Left-Right Placement and Construal Level on Product Evaluation
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Article
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Does Left-Right Matter? Effects of Product-Price Left-Right Placement and Construal Level on Product Evaluation

Tai Da Guan Li Lun Cong, 2021-04, Vol.31 (1), p.155 [Peer Reviewed Journal]

Copyright National Taiwan University Press, NTU College of Management Apr 2021 ;ISSN: 1018-1601 ;EISSN: 2410-2490 ;DOI: 10.6226/NTUMR.202104_31(1).0005

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8
Do Perceived Risk and Non-pharmaceutical Intervention Affect Consumers’ Intention to Visit Shopping Mall during the Covid-19 Pandemic?
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Article
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Do Perceived Risk and Non-pharmaceutical Intervention Affect Consumers’ Intention to Visit Shopping Mall during the Covid-19 Pandemic?

Contemporary Management Research, 2021, Vol.17 (4), p.271-301 [Peer Reviewed Journal]

Copyright Academy of Taiwan Information Systems Research 2021 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/cmr.21052

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9
Analysis of Factors Influencing Impulse Buying Behavior towards e-Tailing Sites
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Article
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Analysis of Factors Influencing Impulse Buying Behavior towards e-Tailing Sites

Contemporary Management Research, 2021-06, Vol.17 (2), p.097-126 [Peer Reviewed Journal]

Copyright Academy of Taiwan Information Systems Research 2021 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/CMR.20457

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10
Using Text Mining and Survey to Explore the Impact of Online Reviews on Consumers' Purchase Intentions
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Article
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Using Text Mining and Survey to Explore the Impact of Online Reviews on Consumers' Purchase Intentions

Soochow journal of economics and business, 2023-06 (106), p.41-63

Copyright Soochow University Jun 2023 ;ISSN: 0259-3769

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11
From a Literature Review to a Conceptual Framework for Customer-To-Customer Value Co-Creation
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Article
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From a Literature Review to a Conceptual Framework for Customer-To-Customer Value Co-Creation

Contemporary Management Research, 2021-08, Vol.17 (3), p.189-221 [Peer Reviewed Journal]

Copyright Academy of Taiwan Information Systems Research 2021 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/cmr.20663

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12
Using Visual Art in Product Design and Consumer Responses: The Moderating Role of Product Type
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Article
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Using Visual Art in Product Design and Consumer Responses: The Moderating Role of Product Type

Contemporary Management Research, 2020-12, Vol.16 (4), p.229-254 [Peer Reviewed Journal]

Copyright Academy of Taiwan Information Systems Research 2020 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/CMR.20645

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13
A Systematic Literature Review and Future Research Agenda for the Gratification Discrepancies Approach
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Article
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A Systematic Literature Review and Future Research Agenda for the Gratification Discrepancies Approach

Contemporary Management Research, 2022-03, Vol.18 (1), p.001-033 [Peer Reviewed Journal]

Copyright Academy of Taiwan Information Systems Research 2022 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/cmr.21583

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14
Applying AHP to Explore the Key Factors Affecting Consumers to Choose the Food Delivery App
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Article
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Applying AHP to Explore the Key Factors Affecting Consumers to Choose the Food Delivery App

Soochow journal of economics and business, 2022-06 (104), p.47-80

Copyright Soochow University Jun 2022 ;ISSN: 0259-3769

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15
The Role of Fear on the Purchase Intention of Life Insurance Products during Covid-19: An Empirical Investigation among Male and Female
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Article
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The Role of Fear on the Purchase Intention of Life Insurance Products during Covid-19: An Empirical Investigation among Male and Female

International Journal of Business and Economics, 2023-09, Vol.22 (2), p.113-131

Copyright International Journal of Business and Economics Sep 2023 ;ISSN: 1607-0704 ;EISSN: 1526-775X

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16
Investigating Female Customer's Impulse Buying in Facebook B2C Social Commerce: An Experimental Study
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Article
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Investigating Female Customer's Impulse Buying in Facebook B2C Social Commerce: An Experimental Study

Contemporary Management Research, 2021-06, Vol.17 (2), p.065-096 [Peer Reviewed Journal]

Copyright Academy of Taiwan Information Systems Research 2021 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/CMR.20448

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17
Using Eye-Tracking to Measure the Influence of Banner Ads’ Browsing Behavior and Attitude on Host Websites
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Article
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Using Eye-Tracking to Measure the Influence of Banner Ads’ Browsing Behavior and Attitude on Host Websites

Contemporary Management Research, 2020, Vol.16 (1), p.035-054 [Peer Reviewed Journal]

Copyright Academy of Taiwan Information Systems Research 2020 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/CMR.19393

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18
Music Streaming Characteristics and Consumption Emotion as Determinants of Consumer Satisfaction and Purchase Intention
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Article
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Music Streaming Characteristics and Consumption Emotion as Determinants of Consumer Satisfaction and Purchase Intention

Contemporary Management Research, 2021, Vol.17 (3), p.157-188 [Peer Reviewed Journal]

Copyright Academy of Taiwan Information Systems Research 2021 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/CMR.20647

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19
Influence Factors of People Purchasing on Social Commerce Sites
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Article
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Influence Factors of People Purchasing on Social Commerce Sites

Contemporary Management Research, 2019, Vol.15 (2), p.069-087 [Peer Reviewed Journal]

Copyright Academy of Taiwan Information Systems Research 2019 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/CMR.18575

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20
The Moderating Effect of Green Consumerism Consciousness on the Relationship of Perceived Sacrifice, Perceived Benefit, and Purchase Intention -The Context of In-Store Product Recycling Programs
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Article
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The Moderating Effect of Green Consumerism Consciousness on the Relationship of Perceived Sacrifice, Perceived Benefit, and Purchase Intention -The Context of In-Store Product Recycling Programs

Soochow journal of economics and business, 2021-06 (102), p.35-58

Copyright Soochow University Jun 2021 ;ISSN: 0259-3769

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