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Factors influencing purchase intention towards consumer-to-consumer e-commerce
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Factors influencing purchase intention towards consumer-to-consumer e-commerce

Intangible capital, 2017-01, Vol.13 (5), p.948-970

ISSN: 2014-3214 ;ISSN: 1697-9818 ;EISSN: 1697-9818 ;DOI: 10.3926/ic.1119

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Trigger factors in brick and click shopping
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Article
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Trigger factors in brick and click shopping

Intangible capital, 2019-01, Vol.15 (1), p.57-71

ISSN: 1697-9818 ;EISSN: 1697-9818 ;DOI: 10.3926/ic.1364

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Influence of in-store and out-of-store creative advertising strategies on consumer attitude and purchase intention
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Article
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Influence of in-store and out-of-store creative advertising strategies on consumer attitude and purchase intention

Intangible capital, 2017-01, Vol.13 (3), p.523-547

ISSN: 2014-3214 ;ISSN: 1697-9818 ;EISSN: 1697-9818 ;DOI: 10.3926/ic.986

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Notoriedad y credibilidad de marca como antecedentes a su apego
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Article
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Notoriedad y credibilidad de marca como antecedentes a su apego

Obra digital, 2019 (16), p.63-76 [Peer Reviewed Journal]

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