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The Journal Of Product & Brand Management
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
Material Type: Article
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Brand love matters to Millennials: the relevance of mystery, sensuality and intimacy to neo-luxury brandsThe journal of product & brand management, 2019-11, Vol.28 (7), p.830-848 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-04-2018-1842Full text available |
| 2 |
Material Type: Article
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The effects of consumer esports videogame engagement on consumption behaviorsThe journal of product & brand management, 2021-11, Vol.30 (8), p.1194-1211 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-04-2020-2839Full text available |
| 3 |
Material Type: Article
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No matter what you do, I still love you: an examination of consumer reaction to brand transgressionsThe journal of product & brand management, 2021-05, Vol.30 (4), p.594-608 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-07-2019-2450Full text available |
| 4 |
Material Type: Article
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Analysing mobile advergaming effectiveness: the role of flow, game repetition and brand familiarityThe journal of product & brand management, 2019-07, Vol.28 (4), p.502-514 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-07-2018-1929Full text available |
| 5 |
Material Type: Article
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Consumer response to negative celebrity publicity: the effects of moral reasoning strategies and fan identificationThe journal of product & brand management, 2020-01, Vol.29 (1), p.114-123 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-10-2018-2064Full text available |
| 6 |
Material Type: Article
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The relationship between perceived brand globalness/localness and purchase intention: exploring the role of consumer-brand identification with underdog positioningThe journal of product & brand management, 2023-04, Vol.32 (4), p.632-644 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-02-2022-3868Full text available |
| 7 |
Material Type: Article
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What’s in a name? Scent brand names, olfactory imagery, and purchase intentionThe journal of product & brand management, 2021-02, Vol.30 (2), p.281-292 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2019-2418Full text available |
| 8 |
Material Type: Article
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Does the relationship between brand attitude, brand attachment and purchase intention vary based on the type of prosocial expression-based brand emoji?The journal of product & brand management, 2022-10, Vol.31 (8), p.1180-1195 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-09-2021-3660Full text available |
| 9 |
Material Type: Article
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Do you consider buying a counterfeit? New evidence from the theory of planned behaviour and cognitive dissonance theoryThe journal of product & brand management, 2023-04, Vol.32 (4), p.544-565 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-11-2021-3734Full text available |
| 10 |
Material Type: Article
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Antecedents of luxury brand purchase intentionThe journal of product & brand management, 2011-09, Vol.20 (6), p.457-467 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610421111166603Full text available |
| 11 |
Material Type: Article
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Consumer relationship with pro-environmental apparel brands: effect of knowledge, skepticism and brand familiarityThe journal of product & brand management, 2020-01, Vol.29 (1), p.1-14 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-03-2018-1794Full text available |
| 12 |
Material Type: Article
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Drivers and consequences of customer participation into value co-creation: a field experimentThe journal of product & brand management, 2021-09, Vol.30 (7), p.1047-1061 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-04-2020-2847Full text available |
| 13 |
Material Type: Article
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An experimental study into the effects of self-disclosure and crisis type on brand evaluations – the mediating effect of blame attributionsThe journal of product & brand management, 2018-11, Vol.27 (5), p.534-544 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-05-2017-1478Full text available |
| 14 |
Material Type: Article
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When is sustainability an asset? The interaction effects between the green attributes and product categoryThe journal of product & brand management, 2022-06, Vol.31 (6), p.971-983 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2021-3534Full text available |
| 15 |
Material Type: Article
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Brand imitation strategy, package design and consumer response: what does it take to make a difference?The journal of product & brand management, 2022-02, Vol.31 (2), p.177-188 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-05-2019-2363Full text available |
| 16 |
Material Type: Article
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Employee-generated content: the role of perceived brand citizenship behavior and expertise on consumer behaviorsThe journal of product & brand management, 2021-08, Vol.30 (6), p.819-833 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-05-2020-2908Full text available |
| 17 |
Material Type: Article
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A competitive resource: consumer-perceived new-product creativityThe journal of product & brand management, 2020-10, Vol.29 (7), p.999-1010 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-10-2018-2075Full text available |
| 18 |
Material Type: Article
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Co-branding strategy in cause-related advertising: the fit between brand and causeThe journal of product & brand management, 2017-01, Vol.26 (2), p.135-150 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;Attribution-NonCommercial-NoDerivs 3.0 Spain info:eu-repo/semantics/openAccess http://creativecommons.org/licenses/by-nc-nd/3.0/es/ ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-07-2015-0939Full text available |
| 19 |
Material Type: Article
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Examination of the roles played by brand love and jealousy in shaping customer engagementThe journal of product & brand management, 2014-01, Vol.23 (1), p.24-32 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2014 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-05-2013-0315Full text available |
| 20 |
Material Type: Article
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A sequential process of brand tribalism, brand pride and brand attitude to explain purchase intention: a cross-continent replication studyThe journal of product & brand management, 2017-01, Vol.26 (3), p.239-250 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-08-2016-1289Full text available |
Results 1 - 20 of 35 for All Library Resources
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- Consumers (31)
- Purchase Intention (24)
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- Attitudes (10)
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