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Innovative Marketing
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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Determinants of purchase intention during COVID-19: A case study of skincare products in East JavaInnovative marketing, 2022-01, Vol.18 (1), p.181-194 [Peer Reviewed Journal]ISSN: 1814-2427 ;EISSN: 1816-6326 ;DOI: 10.21511/im.18(1).2022.15Full text available |
| 2 |
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Impact of warning labels on sugary beverages on risk perception, attention, and purchase intentionsInnovative marketing, 2024, Vol.20 (1), p.264-276 [Peer Reviewed Journal]ISSN: 1814-2427 ;EISSN: 1816-6326 ;DOI: 10.21511/im.20(1).2024.22Full text available |
| 3 |
Material Type: Article
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The impact of surprise guerilla marketing on customer behaviorInnovative Marketing, 2024, Vol.20 (1), p.227-237 [Peer Reviewed Journal]2024. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1814-2427 ;EISSN: 1816-6326 ;DOI: 10.21511/im.20(1).2024.19Full text available |
| 4 |
Material Type: Article
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Social norms moderating the attitude-intention relationship in adopting sustainable productsInnovative marketing, 2023-01, Vol.19 (4), p.284-296 [Peer Reviewed Journal]ISSN: 1814-2427 ;EISSN: 1816-6326 ;DOI: 10.21511/im.19(4).2023.23Full text available |
| 5 |
Material Type: Article
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Gen-Z Muslims’ purchase intention of halal food: Evidence from IndonesiaInnovative marketing, 2023-01, Vol.19 (1), p.13-25 [Peer Reviewed Journal]ISSN: 1814-2427 ;EISSN: 1816-6326 ;DOI: 10.21511/im.19(1).2023.02Full text available |
| 6 |
Material Type: Article
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The effects of social media live streaming commerce on Vietnamese Generation Z consumers’ purchase intentionInnovative marketing, 2023-01, Vol.19 (4), p.269-283 [Peer Reviewed Journal]ISSN: 1814-2427 ;EISSN: 1816-6326 ;DOI: 10.21511/im.19(4).2023.22Full text available |
| 7 |
Material Type: Article
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Examining the effect of halal perceived value and perceived risk on purchase intention: A mediating role of halal trustInnovative marketing, 2022-01, Vol.18 (4), p.62-73 [Peer Reviewed Journal]ISSN: 1814-2427 ;EISSN: 1816-6326 ;DOI: 10.21511/im.18(4).2022.06Full text available |
| 8 |
Material Type: Article
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Owner endorsement of brands and consumer buying intentionsInnovative marketing, 2022-01, Vol.18 (2), p.85-98 [Peer Reviewed Journal]ISSN: 1814-2427 ;EISSN: 1816-6326 ;DOI: 10.21511/im.18(2).2022.08Full text available |
| 9 |
Material Type: Article
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Short video marketing factors influencing the purchase intention of Generation Z in VietnamInnovative marketing, 2023, Vol.19 (3), p.34-50 [Peer Reviewed Journal]ISSN: 1814-2427 ;EISSN: 1816-6326 ;DOI: 10.21511/im.19(3).2023.04Full text available |
| 10 |
Material Type: Article
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Predicting consumers’ apartment purchase intention in Vietnam using an extended theory of planned behaviorInnovative marketing, 2022-12, Vol.18 (4), p.201-214 [Peer Reviewed Journal]ISSN: 1814-2427 ;EISSN: 1816-6326 ;DOI: 10.21511/im.18(4).2022.17Full text available |
| 11 |
Material Type: Article
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The effect of influencer advertising on the intention to buy Wardah cosmetics in IndonesiaInnovative marketing, 2024-01, Vol.20 (1), p.88-100 [Peer Reviewed Journal]ISSN: 1814-2427 ;EISSN: 1816-6326 ;DOI: 10.21511/im.20(1).2024.08Full text available |
| 12 |
Material Type: Article
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Brand extension and purchase intention of Jordanian banks’ clientsInnovative Marketing, 2022-01, Vol.18 (2), p.60-71 [Peer Reviewed Journal]2022. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1814-2427 ;EISSN: 1816-6326 ;DOI: 10.21511/im.18(2).2022.06Full text available |
| 13 |
Material Type: Article
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Do trust and corporate social responsibility activities affect purchase intentions? An examination using structural equation modelingInnovative marketing, 2020-12, Vol.16 (4), p.62-73 [Peer Reviewed Journal]ISSN: 1814-2427 ;EISSN: 1816-6326 ;DOI: 10.21511/im.16(4).2020.06Full text available |
| 14 |
Material Type: Article
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A generational study on self-referential advertising: How it affects attitude toward brandsInnovative marketing, 2023-01, Vol.19 (4), p.40-53 [Peer Reviewed Journal]ISSN: 1814-2427 ;EISSN: 1816-6326 ;DOI: 10.21511/im.19(4).2023.04Full text available |
| 15 |
Material Type: Article
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Individuals’ purchase intention of the Sukuk bond: A study on developing economyInnovative marketing, 2023, Vol.19 (3), p.187-196 [Peer Reviewed Journal]ISSN: 1814-2427 ;EISSN: 1816-6326 ;DOI: 10.21511/im.19(3).2023.16Full text available |
| 16 |
Material Type: Article
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Determinants of consumer purchasing behavior toward Korean cosmetic products: Evidence from IndonesiaInnovative Marketing, 2023-01, Vol.19 (2), p.129-142 [Peer Reviewed Journal]2023. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1814-2427 ;EISSN: 1816-6326 ;DOI: 10.21511/im.19(2).2023.11Full text available |
| 17 |
Material Type: Article
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Effect of CSR activities on customers’ purchase intention: The mediating role of trustInnovative marketing, 2023-01, Vol.19 (2), p.155-169 [Peer Reviewed Journal]ISSN: 1814-2427 ;EISSN: 1816-6326 ;DOI: 10.21511/im.19(2).2023.13Full text available |
| 18 |
Material Type: Article
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Factors influencing carbon-labeled product purchase intentions: A case study in VietnamInnovative marketing, 2024-01, Vol.20 (1), p.146-159 [Peer Reviewed Journal]ISSN: 1814-2427 ;EISSN: 1816-6326 ;DOI: 10.21511/im.20(1).2024.13Full text available |
| 19 |
Material Type: Article
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Analysis of factors influencing intention to purchase halal Japanese food: The moderating role of religiosityInnovative Marketing, 2024-01, Vol.20 (1), p.66-76 [Peer Reviewed Journal]2024. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1814-2427 ;EISSN: 1816-6326 ;DOI: 10.21511/im.20(1).2024.06Full text available |
| 20 |
Material Type: Article
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Factors affecting users’ brand awareness through social media marketing on TikTokInnovative marketing, 2024-01, Vol.20 (1), p.122-131 [Peer Reviewed Journal]ISSN: 1814-2427 ;EISSN: 1816-6326 ;DOI: 10.21511/im.20(1).2024.11Full text available |
Results 1 - 20 of 34 for All Library Resources
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