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Results 1 - 20 of 299  for All Library Resources

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1
The effects of perceived luxury value on customer engagement and purchase intention in live streaming shopping
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Article
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The effects of perceived luxury value on customer engagement and purchase intention in live streaming shopping

Asia Pacific journal of marketing and logistics, 2022-06, Vol.34 (6), p.1303-1323 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-08-2021-0564

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2
Big Five personality traits and green consumption: bridging the attitude-intention-behavior gap
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Article
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Big Five personality traits and green consumption: bridging the attitude-intention-behavior gap

Asia Pacific journal of marketing and logistics, 2022-06, Vol.34 (6), p.1123-1144 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-04-2021-0276

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3
Channel integration affects usage intention in food delivery platform services: the mediating effect of perceived value
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Article
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Channel integration affects usage intention in food delivery platform services: the mediating effect of perceived value

Asia Pacific journal of marketing and logistics, 2023-01, Vol.35 (1), p.54-73 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-05-2021-0372

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4
The study of online reviews and its relationship to online purchase intention for electronic products among the millennials in Malaysia
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Article
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The study of online reviews and its relationship to online purchase intention for electronic products among the millennials in Malaysia

Asia Pacific journal of marketing and logistics, 2020-10, Vol.32 (7), p.1519-1538 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-03-2019-0192

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5
Post-purchase shipping and customer service experiences in online shopping and their impact on customer satisfaction: An empirical study with comparison
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Article
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Post-purchase shipping and customer service experiences in online shopping and their impact on customer satisfaction: An empirical study with comparison

Asia Pacific journal of marketing and logistics, 2018-01, Vol.30 (2), p.400-416 [Peer Reviewed Journal]

ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-04-2017-0071

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6
Moral norm is the key: An extension of the theory of planned behaviour (TPB) on Chinese consumers' green purchase intention
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Article
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Moral norm is the key: An extension of the theory of planned behaviour (TPB) on Chinese consumers' green purchase intention

Asia Pacific journal of marketing and logistics, 2020-10, Vol.32 (8), p.1823-1841 [Peer Reviewed Journal]

Emerald Publishing Limited 2020 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-05-2019-0285

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7
Augmented reality (AR) app use in the beauty product industry and consumer purchase intention
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Article
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Augmented reality (AR) app use in the beauty product industry and consumer purchase intention

Asia Pacific journal of marketing and logistics, 2022-01, Vol.34 (1), p.110-131 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-11-2019-0684

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8
Understanding consumers’ intentions to purchase green products in the social media marketing context
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Article
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Understanding consumers’ intentions to purchase green products in the social media marketing context

Asia Pacific journal of marketing and logistics, 2020-05, Vol.32 (4), p.860-878 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-03-2019-0178

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9
The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge
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Article
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The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge

Asia Pacific journal of marketing and logistics, 2020-04, Vol.32 (3), p.695-720 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-04-2019-0262

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10
Compulsive buying of branded apparel, its antecedents, and the mediating role of brand attachment
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Article
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Compulsive buying of branded apparel, its antecedents, and the mediating role of brand attachment

Asia Pacific journal of marketing and logistics, 2020-10, Vol.32 (7), p.1539-1563 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-03-2019-0126

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11
Social media and Chinese consumers’ environmentally sustainable apparel purchase intentions
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Article
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Social media and Chinese consumers’ environmentally sustainable apparel purchase intentions

Asia Pacific journal of marketing and logistics, 2019-09, Vol.31 (4), p.855-874 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-08-2017-0183

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12
Impact of perceived brand localness and globalness on brand authenticity to predict brand attitude: a cross-cultural Asian perspective
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Article
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Impact of perceived brand localness and globalness on brand authenticity to predict brand attitude: a cross-cultural Asian perspective

Asia Pacific journal of marketing and logistics, 2022-07, Vol.34 (7), p.1524-1543 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-05-2021-0297

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13
Exploring consumers’ purchase intention in social commerce: An empirical study based on trust, argument quality, and social presence
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Article
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Exploring consumers’ purchase intention in social commerce: An empirical study based on trust, argument quality, and social presence

Asia Pacific journal of marketing and logistics, 2019-03, Vol.31 (2), p.378-397 [Peer Reviewed Journal]

Emerald Publishing Limited 2019 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-05-2018-0170

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14
Predicting consumers’ intention to purchase sporting goods online: An application of the model of goal-directed behavior
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Article
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Predicting consumers’ intention to purchase sporting goods online: An application of the model of goal-directed behavior

Asia Pacific journal of marketing and logistics, 2018-01, Vol.30 (2), p.333-351 [Peer Reviewed Journal]

ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-02-2017-0028

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15
Customer value, purchase intentions and willingness to pay: the moderating effects of cultural/economic distance
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Article
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Customer value, purchase intentions and willingness to pay: the moderating effects of cultural/economic distance

Asia Pacific journal of marketing and logistics, 2022-02, Vol.34 (2), p.268-286 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-12-2019-0743

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16
Online brand advocacy and brand loyalty: a reciprocal relationship?
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Article
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Online brand advocacy and brand loyalty: a reciprocal relationship?

Asia Pacific journal of marketing and logistics, 2021-10, Vol.33 (10), p.1977-1993 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-05-2020-0303

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17
The role of social media elements in driving co-creation and engagement
Material Type:
Article
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The role of social media elements in driving co-creation and engagement

Asia Pacific journal of marketing and logistics, 2021-10, Vol.33 (10), p.1994-2018 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-03-2020-0176

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18
Influencing factors of Chinese consumers' purchase intention towards sustainable luxury
Material Type:
Article
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Influencing factors of Chinese consumers' purchase intention towards sustainable luxury

Asia Pacific journal of marketing and logistics, 2022-09 [Peer Reviewed Journal]

ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-03-2022-0198

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19
Factors influencing smartphone based online shopping: an empirical study of young Women shoppers
Material Type:
Article
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Factors influencing smartphone based online shopping: an empirical study of young Women shoppers

Asia Pacific journal of marketing and logistics, 2022-04, Vol.34 (5), p.1060-1077 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-01-2021-0042

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20
Unveiling the effects of figurative meanings in manipulated online hotel reviews on consumers' behavioral intentions
Material Type:
Article
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Unveiling the effects of figurative meanings in manipulated online hotel reviews on consumers' behavioral intentions

Asia Pacific journal of marketing and logistics, 2020-10, Vol.32 (8), p.1799-1821 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-06-2019-0398

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Results 1 - 20 of 299  for All Library Resources

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