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Result Number Material Type Add to My Shelf Action Record Details and Options
1
A Consumer Perspective on Reshoring Production: Insights from Sweden
Material Type:
Thesises (postgraduate)
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A Consumer Perspective on Reshoring Production: Insights from Sweden

info:eu-repo/semantics/openAccess

Digital Resources/Online E-Resources

2
Individual Ethnocentrism Effect on Purchase Intention : A Study of Swedish and Finnish Airline Consumers
Material Type:
Thesises (postgraduate)
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Individual Ethnocentrism Effect on Purchase Intention : A Study of Swedish and Finnish Airline Consumers

info:eu-repo/semantics/openAccess

Digital Resources/Online E-Resources

3
Explicating the Purchase Intention : A netnographic study on the impacts of online consumption community members’ purchase intention
Material Type:
Thesises (postgraduate)
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Explicating the Purchase Intention : A netnographic study on the impacts of online consumption community members’ purchase intention

info:eu-repo/semantics/openAccess

Digital Resources/Online E-Resources

4
A Study on the Impact of Perceived Brand Globalness(PBG) on Purchase Intention : From the Perspective of Consumer Culture
Material Type:
Thesises (postgraduate)
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A Study on the Impact of Perceived Brand Globalness(PBG) on Purchase Intention : From the Perspective of Consumer Culture

info:eu-repo/semantics/openAccess

Digital Resources/Online E-Resources

5
The determinants of Chinese consumers’ purchase intention regarding online-celebrity brand products
Material Type:
Thesises (postgraduate)
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The determinants of Chinese consumers’ purchase intention regarding online-celebrity brand products

info:eu-repo/semantics/openAccess

Digital Resources/Online E-Resources

6
Understanding the Purchase Intention of Consumers towards Airbnb in China From the Perspective of Liability of Foreignness
Material Type:
Thesises (postgraduate)
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Understanding the Purchase Intention of Consumers towards Airbnb in China From the Perspective of Liability of Foreignness

info:eu-repo/semantics/openAccess

Digital Resources/Online E-Resources

7
How Chinese internet celebrity influences consumers’ attitude to purchase on E-commerce. : In the case of internet fashion celebrity Dayi Zhang
Material Type:
Thesises (postgraduate)
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How Chinese internet celebrity influences consumers’ attitude to purchase on E-commerce. : In the case of internet fashion celebrity Dayi Zhang

info:eu-repo/semantics/openAccess

Digital Resources/Online E-Resources

8
Who cares about Country of Origin product image? : a study of Chinese consumers' perception of Swedish furniture & home-decoration products
Material Type:
Thesises (postgraduate)
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Who cares about Country of Origin product image? : a study of Chinese consumers' perception of Swedish furniture & home-decoration products

info:eu-repo/semantics/openAccess

Digital Resources/Online E-Resources

9
How to Improve Customer Satisfaction Leading to Pay for Premium Service-Shanbay
Material Type:
Thesises (postgraduate)
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How to Improve Customer Satisfaction Leading to Pay for Premium Service-Shanbay

info:eu-repo/semantics/openAccess

Digital Resources/Online E-Resources

10
Gamification : The influence of gamification on the consumer purchase intention
Material Type:
Thesises (postgraduate)
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Gamification : The influence of gamification on the consumer purchase intention

info:eu-repo/semantics/openAccess

Digital Resources/Online E-Resources

11
Purchasing behaviour on aesthetic items in online video games with real currency : The case of Counter Strike: Global Offensive
Material Type:
Thesises (postgraduate)
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Purchasing behaviour on aesthetic items in online video games with real currency : The case of Counter Strike: Global Offensive

info:eu-repo/semantics/openAccess

Digital Resources/Online E-Resources

12
Game of Trust: Brand-generated content vs Consumer-generated advertising : A qualitative study of Arla Foods
Material Type:
Thesises (postgraduate)
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Game of Trust: Brand-generated content vs Consumer-generated advertising : A qualitative study of Arla Foods

info:eu-repo/semantics/openAccess

Digital Resources/Online E-Resources

13
Relationship between Customer Perception about CSR activities and Purchase Intention: The Role of CSR Communication Channels
Material Type:
Thesises (postgraduate)
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Relationship between Customer Perception about CSR activities and Purchase Intention: The Role of CSR Communication Channels

info:eu-repo/semantics/openAccess

Digital Resources/Online E-Resources

14
wheretoeat : The impact of electronic word-of-mouth in social network media on millennials’ purchase intention in the restaurant setting
Material Type:
Thesises (postgraduate)
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wheretoeat : The impact of electronic word-of-mouth in social network media on millennials’ purchase intention in the restaurant setting

info:eu-repo/semantics/openAccess

Digital Resources/Online E-Resources

15
Consumer Responses to Corporate Social Responsibility (CSR) in China
Material Type:
Thesises (postgraduate)
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Consumer Responses to Corporate Social Responsibility (CSR) in China

info:eu-repo/semantics/openAccess

Digital Resources/Online E-Resources

16
Ruled by Technology : What effect does eWOM have on purchase decisions when buying OTC pharmaceutical products?
Material Type:
Thesises (postgraduate)
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Ruled by Technology : What effect does eWOM have on purchase decisions when buying OTC pharmaceutical products?

info:eu-repo/semantics/openAccess

Digital Resources/Online E-Resources

17
iPrefer : A Qualtative Study of the Drivers of Brand Preference in the Swedish Smartphone Market
Material Type:
Thesises (postgraduate)
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iPrefer : A Qualtative Study of the Drivers of Brand Preference in the Swedish Smartphone Market

info:eu-repo/semantics/openAccess

Digital Resources/Online E-Resources

18
Factors influencing Chinese Consumer Online Group-Buying Purchase Intention: An Empirical Study
Material Type:
Thesises (postgraduate)
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Factors influencing Chinese Consumer Online Group-Buying Purchase Intention: An Empirical Study

info:eu-repo/semantics/openAccess

Digital Resources/Online E-Resources

19
Predicting purchase intentions of customers by using web data : To identify potential customer groups during sales processes in the real estate sector
Material Type:
Thesises (postgraduate)
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Predicting purchase intentions of customers by using web data : To identify potential customer groups during sales processes in the real estate sector

info:eu-repo/semantics/openAccess

Digital Resources/Online E-Resources

20
Indian consumers' Purchase Intentions and Behavior : A Qualitative study on sustainable second-hand fashion consumptions
Material Type:
Thesises (postgraduate)
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Indian consumers' Purchase Intentions and Behavior : A Qualitative study on sustainable second-hand fashion consumptions

info:eu-repo/semantics/openAccess

Digital Resources/Online E-Resources

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