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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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Resilience, vulnerability and personality effects on social commerce intentions: the COVID-19 eraYoung consumers, 2023-04, Vol.24 (3), p.288-308 [Peer Reviewed Journal]Evangelos Mourelatos and Emmanouela Manganari. ;ISSN: 1747-3616 ;EISSN: 1758-7212 ;DOI: 10.1108/YC-04-2022-1515Full text available |
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Materialistic values and green apparel purchase intention among young Vietnamese consumersYoung consumers, 2019-11, Vol.20 (4), p.246-263 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1747-3616 ;EISSN: 1758-7212 ;DOI: 10.1108/YC-10-2018-0859Full text available |
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Angelic brand name priming: saintly branded food influences brand healthfulness perceptionsEuropean journal of marketing, 2023-03, Vol.57 (4), p.1099-1129 [Peer Reviewed Journal]Emerald Publishing Limited ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-09-2021-0719Full text available |
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Evolution of retail formats: Past, present, and futureJournal of retailing, 2021-03, Vol.97 (1), p.42-61 [Peer Reviewed Journal]2020 New York University ;2020. New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2020.11.002Full text available |
| 5 |
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Role of conspicuous value in luxury purchase intentionMarketing intelligence & planning, 2021-07, Vol.39 (2), p.169-185Emerald Publishing Limited ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-03-2020-0102Full text available |
| 6 |
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The Perfect Fit: The Moderating Role of Selling Cues on Hedonic and Utilitarian Product TypesJournal of retailing, 2018-06, Vol.94 (2), p.203-216 [Peer Reviewed Journal]2018 New York University ;Copyright New York University Jun 2018 ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2017.12.002Full text available |
| 7 |
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Country of origin effects on brand image, brand evaluation, and purchase intention: A closer look at Seoul, New York, and Paris fashion collectionInternational marketing review, 2017-01, Vol.34 (2), p.254-271 [Peer Reviewed Journal]ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-03-2015-0071Full text available |
| 8 |
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Livestreaming vs pre-recorded: How social viewing strategies impact consumers’ viewing experiences and behavioral intentionsEuropean journal of marketing, 2018-10, Vol.52 (9/10), p.2075-2104 [Peer Reviewed Journal]Emerald Publishing Limited 2018 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-09-2017-0576Full text available |
| 9 |
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Consumer pandemic animosity: scale development and validationInternational marketing review, 2022-11, Vol.39 (6), p.1417-1442 [Peer Reviewed Journal]Emerald Publishing Limited ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-07-2021-0231Full text available |
| 10 |
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Personality factors as predictors of online consumer engagement: an empirical investigationMarketing intelligence & planning, 2017-01, Vol.35 (4), p.510-528Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-10-2016-0193Full text available |
| 11 |
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Investigating the determinants of behavioral intentions of generation Z for recycled clothing: an evidence from a developing economyYoung consumers, 2020-12, Vol.21 (4), p.403-417 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1747-3616 ;EISSN: 1758-7212 ;DOI: 10.1108/YC-03-2020-1110Full text available |
| 12 |
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'Consuming Good' on Social Media: What Can Conspicuous Virtue Signalling on Facebook Tell Us About Prosocial and Unethical Intentions?Journal of business ethics, 2020-03, Vol.162 (3), p.577-592 [Peer Reviewed Journal]Springer Nature B.V. 2020 ;Springer Nature B.V. 2018 ;Journal of Business Ethics is a copyright of Springer, (2018). All Rights Reserved. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-018-3999-7Full text available |
| 13 |
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Influence of cartoon characters on generation alpha in purchase decisionsYoung consumers, 2022-05, Vol.23 (2), p.282-303 [Peer Reviewed Journal]Emerald Publishing Limited. ;ISSN: 1747-3616 ;EISSN: 1758-7212 ;DOI: 10.1108/YC-06-2021-1342Full text available |
| 14 |
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Innovative mobile marketing via smartphones: Are consumers ready?Marketing intelligence & planning, 2012-01, Vol.30 (4), p.418-443ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/02634501211231883Full text available |
| 15 |
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Embodiment, immersion, and enjoyment in virtual reality marketing experiencesPsychology & marketing, 2023-07, Vol.40 (7), p.1329-1343 [Peer Reviewed Journal]Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.21822Digital Resources/Online E-Resources |
| 16 |
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E-Commerce and Consumer Protection in India: The Emerging TrendJournal of business ethics, 2022-10, Vol.180 (2), p.581-604 [Peer Reviewed Journal]The Author(s), under exclusive licence to Springer Nature B.V. 2021 ;The Author(s), under exclusive licence to Springer Nature B.V. 2021. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-021-04884-3 ;PMID: 34257470Full text available |
| 17 |
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Not Walking the Walk: How Dual Attitudes Influence Behavioral Outcomes in Ethical ConsumptionJournal of business ethics, 2019-04, Vol.155 (4), p.1195-1214 [Peer Reviewed Journal]Springer Nature B.V. 2019 ;Springer Science+Business Media Dordrecht 2017 ;Journal of Business Ethics is a copyright of Springer, (2017). All Rights Reserved. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-017-3545-zFull text available |
| 18 |
Material Type: Article
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Investigating the influence of regulatory focus on the efficacy of online review volume versus valenceEuropean journal of marketing, 2021-01, Vol.55 (1), p.297-314 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-04-2019-0346Full text available |
| 19 |
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Eat to the Beat: Musical Incongruity Resolution in Restaurant AdvertisingJournal of international consumer marketing, 2022-10, Vol.34 (5), p.567-591 [Peer Reviewed Journal]2022 The Author(s). Published with license by Taylor & Francis Group, LLC. 2022 ;ISSN: 0896-1530 ;EISSN: 1528-7068 ;DOI: 10.1080/08961530.2021.2022061Digital Resources/Online E-Resources |
| 20 |
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Global identity, perceptions of luxury value and consumer purchase intention: a cross-cultural examinationThe Journal of consumer marketing, 2018-11, Vol.35 (5), p.533-542 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-02-2017-2081Full text available |
Results 1 - 20 of 116 for All Library Resources
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