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Ebook Central - Academic Complete
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Book Chapter
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An Investigation of Augmented Reality Applications from the Perspectives of Brand Trust and Purchase Intentions of CustomersContemporary Issues in Behavioral Finance, 2019, Vol.101, p.53-64Copyright © 2019 Emerald Publishing Limited ;ISSN: 1569-3759 ;ISBN: 9781787698826 ;ISBN: 1787698823 ;EISBN: 1787698815 ;EISBN: 9781787698819 ;EISBN: 1787698831 ;EISBN: 9781787698833 ;DOI: 10.1108/S1569-375920190000101005 ;OCLC: 1105811535 ;LCCallNum: HG1-9999Full text available |
| 2 |
Material Type: Book Chapter
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The Impact of Recommendations on the Cross-Channel Shopping BehaviorRediscovering the Essentiality of Marketing, p.295-301Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_60Full text available |
| 3 |
Material Type: Book Chapter
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Latitude of Quantity Acceptance: Conceptualization and Empirical ValidationRediscovering the Essentiality of Marketing, p.579-583Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_116Full text available |
| 4 |
Material Type: Book Chapter
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The Effect of Brand Intimacy on Consumer Responses: An Application on a Social Media ContextRediscovering the Essentiality of Marketing, p.209-214Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_46Full text available |
| 5 |
Material Type: Book Chapter
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Consumer Ethical Judgement and Controversial Advertising Avoidance on Social MediaRediscovering the Essentiality of Marketing, p.189-193Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_42Full text available |
| 6 |
Material Type: Book Chapter
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Linking Initial Beliefs, Trust, Perceived Value and Purchase Intentions in the Context of Second-Hand Goods Sold by Unknown Online RetailersRediscovering the Essentiality of Marketing, p.761-762Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_145Full text available |
| 7 |
Material Type: Book Chapter
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Nostalgic Consumption: Does It Also Work for Services?Rediscovering the Essentiality of Marketing, p.881-886Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_172Full text available |
| 8 |
Material Type: Book Chapter
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Concurrent Sponsors’ Entitativity and Purchase Intentions: An Empirical Study Within a Sporting ContextRediscovering the Essentiality of Marketing, p.629-633Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_121Full text available |
| 9 |
Material Type: Book Chapter
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The Impact of Reference Group on Purchase Intention: A Case Study in Distinct Types of ShoppersRediscovering the Essentiality of Marketing, p.85-85Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_18Full text available |
| 10 |
Material Type: Book Chapter
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Towards an Enhanced Model for Customer Patronage: A Structured AbstractRediscovering the Essentiality of Marketing, p.707-711Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_133Full text available |
| 11 |
Material Type: Book Chapter
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The Role of Anger in the Context of Consumer Reactions to Advertising IncongruityRediscovering the Essentiality of Marketing, p.3-8Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_1Full text available |
| 12 |
Material Type: Book Chapter
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International Sponsorship ResearchThe Handbook of International Advertising Research, 2014, p.529-553Copyright © 2014 John Wiley & Sons, Ltd. ;ISBN: 1444332376 ;ISBN: 9781444332377 ;EISBN: 9781118378465 ;EISBN: 1118378466 ;DOI: 10.1002/9781118378465.ch26Full text available |
| 13 |
Material Type: Book Chapter
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Advertising ModelsHandbook of Marketing Decision Models, p.81-106Springer Science+Business Media, LLC 2008 ;ISSN: 0884-8289 ;ISBN: 9780387782126 ;ISBN: 0387782125 ;EISBN: 0387782133 ;EISBN: 9780387782133 ;DOI: 10.1007/978-0-387-78213-3_4Full text available |
| 14 |
Material Type: Book Chapter
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Predicting New Product AcceptanceMaking Innovation Last: Volume 2, p.211-271Hubert Gatignon, David Gotteland and Christophe Haon 2016 ;ISBN: 9781349565436 ;ISBN: 1349565431 ;EISBN: 1137572647 ;EISBN: 9781137572646 ;DOI: 10.1007/978-1-137-57264-6_5Full text available |
| 15 |
Material Type: Book Chapter
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Assessing Innovations from the Market Point of ViewMaking Innovation Last: Volume 1, p.53-94Hubert Gatignon, David Gotteland and Christophe Haon 2016 ;ISBN: 9781349565412 ;ISBN: 1349565415 ;EISBN: 9781137560988 ;EISBN: 1137560983 ;DOI: 10.1007/978-1-137-56098-8_3Full text available |
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