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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
Material Type: Article
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Changing the Attitude of Pakistani Females toward Mobile Phones’ Perceived InnovationJournal of Intercultural Management, 2023-12, Vol.15 (4), p.39-65 [Peer Reviewed Journal]EISSN: 2543-831X ;DOI: 10.2478/joim-2023-0017Full text available |
| 2 |
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How online reviews affect purchase intention: A meta-analysis across contextual and cultural factorsData and information management, 2023-11, p.100058, Article 100058 [Peer Reviewed Journal]ISSN: 2543-9251 ;EISSN: 2543-9251 ;DOI: 10.1016/j.dim.2023.100058Full text available |
| 3 |
Material Type: Article
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Digital Content Marketing and EWOM: A Mediational Serial ApproachBusiness systems research, 2023-12, Vol.14 (2), p.24-43 [Peer Reviewed Journal]EISSN: 1847-9375 ;DOI: 10.2478/bsrj-2023-0010Full text available |
| 4 |
Material Type: Article
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Motives in Online Shopping through Digital Platforms in Textile: Risk Perception and Purchase IntentionFibres & textiles in Eastern Europe, 2022-10, Vol.30 (5), p.1-7 [Peer Reviewed Journal]ISSN: 2300-7354 ;EISSN: 2300-7354 ;DOI: 10.2478/ftee-2022-0038Full text available |
| 5 |
Material Type: Article
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Can a Vlogger Help to Build Brand Awareness? The Impact of Vloggers on Customers’ Attitude towards Brand Advertisement and Purchase IntentionJournal of Intercultural Management, 2023-03, Vol.15 (1), p.4-40 [Peer Reviewed Journal]EISSN: 2543-831X ;DOI: 10.2478/joim-2023-0001Full text available |
| 6 |
Material Type: Article
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Social commerce constructs and purchase intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challengesManagement & marketing (Bucharest, Romania), 2023-12, Vol.18 (1), p.474-495 [Peer Reviewed Journal]ISSN: 2069-8887 ;EISSN: 2069-8887 ;DOI: 10.2478/mmcks-2023-0026Full text available |
| 7 |
Material Type: Article
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Hallyu in the Heart of Europe: The rise of the Korean Wave in the digital spaceManagement & marketing (Bucharest, Romania), 2023-12, Vol.18 (4), p.537-555 [Peer Reviewed Journal]ISSN: 2069-8887 ;EISSN: 2069-8887 ;DOI: 10.2478/mmcks-2023-0029Full text available |
| 8 |
Material Type: Article
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Gain-framed product descriptions are more appealing to elderly consumers in live streaming E-commerce: Implications from a controlled experimentData and information management, 2022-10, Vol.6 (4), p.100022, Article 100022 [Peer Reviewed Journal]2022 The Authors ;ISSN: 2543-9251 ;EISSN: 2543-9251 ;DOI: 10.1016/j.dim.2022.100022Full text available |
| 9 |
Material Type: Article
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The influence of ecological concern on green purchase behaviorManagement & marketing (Bucharest, Romania), 2021-09, Vol.16 (3), p.246-267 [Peer Reviewed Journal]2021. This work is published under http://creativecommons.org/licenses/by-nc-nd/3.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2069-8887 ;ISSN: 1842-0206 ;EISSN: 2069-8887 ;DOI: 10.2478/mmcks-2021-0015Full text available |
| 10 |
Material Type: Article
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The antecedents influencing shoppers’ frequencies of visit and purchase intention in the shopping mall: A study on the pull factorsHolistica : Journal of business and public administration, 2019-12, Vol.10 (3), p.53-74 [Peer Reviewed Journal]ISSN: 2067-9785 ;EISSN: 2067-9785 ;DOI: 10.2478/hjbpa-2019-0029Full text available |
| 11 |
Material Type: Article
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Generation Z Purchase Intentions: Does Sponsorship Disclosure Matter?Business systems research, 2023-12, Vol.14 (2), p.158-172 [Peer Reviewed Journal]EISSN: 1847-9375 ;DOI: 10.2478/bsrj-2023-0017Full text available |
| 12 |
Material Type: Article
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Young Women’s Attitude Towards Counterfeiting Cosmetics: An Empirical StudyMarketing Instytucji Naukowych i Badawczych, 2023-12, Vol.50 (4), p.93-114 [Peer Reviewed Journal]ISSN: 2353-8414 ;EISSN: 2353-8414 ;DOI: 10.2478/minib-2023-0024Full text available |
| 13 |
Material Type: Article
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Exploring Organic Food Purchase Behaviors of Gen Z: An Application of TPB and MOA Model in a Transition CountryFoundations of management, 2023-01, Vol.15 (1), p.35-50 [Peer Reviewed Journal]ISSN: 2300-5661 ;EISSN: 2300-5661 ;DOI: 10.2478/fman-2023-0003Full text available |
| 14 |
Material Type: Article
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The Ties That Bind: Do Brand Attachment and Brand Passion Translate Into Consumer Purchase Intention?Central European Management Journal, 2021-03, Vol.29 (1), p.14-38 [Peer Reviewed Journal]ISSN: 2658-0845 ;EISSN: 2658-2430 ;DOI: 10.7206/cemj.2658-0845.39Full text available |
| 15 |
Material Type: Article
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Advertising Value Constructs’ Implication on Purchase Intention: Social Media AdvertisingManagement dynamics in the knowledge economy, 2022-09, Vol.10 (3), p.287-303 [Peer Reviewed Journal]COPYRIGHT 2022 National University of Political Studies and Public Administration, College of Management ;ISSN: 2392-8042 ;ISSN: 2286-2668 ;EISSN: 2392-8042 ;DOI: 10.2478/mdke-2022-0019Full text available |
| 16 |
Material Type: Article
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The Influence of Flow Experience on Online Consumers’ Information Searching Behavior: An Empirical Study of Chinese College StudentsData and information management, 2020-12, Vol.4 (4), p.250-257 [Peer Reviewed Journal]2020. This work is published under http://creativecommons.org/licenses/by-nc-nd/3.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2543-9251 ;EISSN: 2543-9251 ;DOI: 10.2478/dim-2020-0043Full text available |
| 17 |
Material Type: Article
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The Effect of Customer Experiences on Purchase Intention Through Mediator Variables of Mental Engagement and Visual PerceptionStudies in business and economics (Romania), 2020-08, Vol.15 (2), p.175-191 [Peer Reviewed Journal]ISSN: 2344-5416 ;EISSN: 2344-5416 ;DOI: 10.2478/sbe-2020-0033Full text available |
| 18 |
Material Type: Article
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Marketing Sports Products on Facebook: The Effect of Social InfluencePhysical culture and sport studies and research, 2014-06, Vol.61 (1), p.65-73 [Peer Reviewed Journal]Copyright De Gruyter Open Sp. z o.o. 2014 ;ISSN: 2081-2221 ;EISSN: 1899-4849 ;DOI: 10.2478/pcssr-2014-0006Full text available |
| 19 |
Material Type: Article
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The Effectiveness of Branded Mobile Apps on User’s Brand Attitudes and Purchase IntentionsReview of economic and business studies, 2016-06, Vol.9 (1), p.141-154 [Peer Reviewed Journal]ISSN: 1843-763X ;EISSN: 2068-7249 ;DOI: 10.1515/rebs-2016-0029Full text available |
| 20 |
Material Type: Article
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The Role of Signals in Online Auction Purchase DecisionsFolia oeconomica stetinensia, 2015-06, Vol.15 (1), p.53-68 [Peer Reviewed Journal]ISSN: 1730-4237 ;ISSN: 1898-0198 ;EISSN: 1898-0198 ;DOI: 10.1515/foli-2015-0019Full text available |
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