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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
Material Type: Article
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Marketing of environmentally friendly hotels in China through religious segmentation: a theory of planned behaviour approachTourism review (Association internationale d'experts scientifiques du tourisme), 2021-11, Vol.76 (5), p.1164-1180 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1660-5373 ;EISSN: 1759-8451 ;DOI: 10.1108/TR-08-2019-0327Full text available |
| 2 |
Material Type: Article
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Consumer Cynicism in Influencer Marketing: An Impact Analysis on Purchase Intention and Brand Loyaltyİtobiad, 2024-03, Vol.13 (1), p.404-421 [Peer Reviewed Journal]EISSN: 2147-1185 ;DOI: 10.15869/itobiad.1422438Full text available |
| 3 |
Material Type: Article
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CONVERSION OF ONLINE PURCHASE INTENTION INTO ACTUAL PURCHASE: THE MODERATING ROLE OF TRANSACTION SECURITY AND CONVENIENCEVerslas: teorija ir praktika, 2020-03, Vol.21 (1), p.18-29COPYRIGHT 2020 Vilnius Gediminas Technical University ;2020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2020.11346Full text available |
| 4 |
Material Type: Article
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The Effect of Country of Origin and Country of Manufacture on Perceived Quality and Purchase Intention on Toyota Cars in West Nusa Tenggara, IndonesiaCreative Commons - Namensnennung 4.0 Creative Commons - Attribution 4.0Digital Resources/Online E-Resources |
| 5 |
Material Type: Article
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Should your brand take a stand? Comparing the impact of brand activism and CSR on brand equityDeposit Licence - Keine Weiterverbreitung, keine Bearbeitung Deposit Licence - No Redistribution, No ModificationsDigital Resources/Online E-Resources |
| 6 |
Material Type: Article
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Young generation and environmental friendly awareness: does it the impact of green advertising?Verslas: teorija ir praktika, 2021, Vol.22 (1), p.159-166COPYRIGHT 2021 Vilnius Gediminas Technical University ;2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2021.12417Full text available |
| 7 |
Material Type: Article
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The role of company reputation in mitigating negative word of mouthVerslas: teorija ir praktika, 2021-01, Vol.22 (1), p.109-120COPYRIGHT 2021 Vilnius Gediminas Technical University ;2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2021.12983Full text available |
| 8 |
Material Type: Article
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Travel app shopping on smartphones: understanding the success factors influencing in-app travel purchase intentionsTourism review (Association internationale d'experts scientifiques du tourisme), 2022-07, Vol.77 (4), p.1166-1185 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1660-5373 ;EISSN: 1759-8451 ;DOI: 10.1108/TR-11-2021-0497Full text available |
| 9 |
Material Type: Article
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AI-driven influencer marketing: Comparing the effects of virtual and human influencers on consumer perceptionsDeposit Licence - Keine Weiterverbreitung, keine Bearbeitung Deposit Licence - No Redistribution, No ModificationsDigital Resources/Online E-Resources |
| 10 |
Material Type: Article
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Entrepreneurs as influencers: the impact of parasocial interactions on communication outcomesDeposit Licence - Keine Weiterverbreitung, keine Bearbeitung Deposit Licence - No Redistribution, No ModificationsDigital Resources/Online E-Resources |
| 11 |
Material Type: Article
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Kahve Dükkânı Müşterilerinin Yeniden Satın Alma Niyetinin Oluşturulmasında Mağaza Atmosferi Unsurlarının Önemiİtobiad, 2022-06, Vol.11 (2), p.1291-1291 [Peer Reviewed Journal]EISSN: 2147-1185Full text available |
| 12 |
Material Type: Article
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Kahve Dükkânı Müşterilerinin Yeniden Satın Alma Niyetinin Oluşturulmasında Mağaza Atmosferi Unsurlarının Önemiİtobiad, 2021-09, Vol.10 (3), p.2891-2916 [Peer Reviewed Journal]ISSN: 2147-1185 ;EISSN: 2147-1185 ;DOI: 10.15869/itobiad.746685Full text available |
| 13 |
Material Type: Article
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Çevrimiçi İkinci-el Giyim Eşyası Satın Almaya Etki Eden Faktörlerin İncelenmesiİtobiad, 2020-06, Vol.9 (2), p.1487-1519 [Peer Reviewed Journal]ISSN: 2147-1185 ;EISSN: 2147-1185 ;DOI: 10.15869/itobiad.700919Full text available |
| 14 |
Material Type: Article
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Tüketicilerin Fiyat Algılamalarının İndirim Marketlerinden Satın Alma Niyetleri Üzerindeki EtkisiIstanbul Gelişim Üniversitesi sosyal bilimler dergisi, 2019-10, Vol.6 (3), p.141-154 [Peer Reviewed Journal]ISSN: 2148-4287 ;EISSN: 2148-7189 ;DOI: 10.17336/igusbd.609121Full text available |
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