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1 |
Material Type: Article
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Executive SummariesJournal of retailing, 2019-12, Vol.95 (4), p.P1-P5 [Peer Reviewed Journal]2019 ;Copyright Elsevier Limited Dec 2019 ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/S0022-4359(19)30077-6Full text available |
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2 |
Material Type: Article
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Executive SummariesJournal of retailing, 2017-09, Vol.93 (3), p.P1-P6 [Peer Reviewed Journal]2017 ;Copyright New York University Sep 2017 ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/S0022-4359(17)30060-XFull text available |
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3 |
Material Type: Article
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Executive SummariesJournal of retailing, 2017-06, Vol.93 (2), p.P1-P6 [Peer Reviewed Journal]2017 ;Copyright New York University Jun 2017 ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/S0022-4359(17)30041-6Full text available |
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4 |
Material Type: Article
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Executive SummariesJournal of retailing, 2019-03, Vol.95 (1), p.P1-P4 [Peer Reviewed Journal]2019 ;Copyright New York University Mar 2019 ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/S0022-4359(19)30007-7Full text available |
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5 |
Material Type: Article
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Factors influencing green purchase behavior of millennials in IndiaManagement of environmental quality, 2018-07, Vol.29 (5), p.798-812 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 1477-7835 ;EISSN: 1758-6119 ;DOI: 10.1108/MEQ-02-2018-0023Full text available |
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6 |
Material Type: Article
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Customer engagement: the construct, antecedents, and consequencesJournal of the Academy of Marketing Science, 2017-05, Vol.45 (3), p.294-311 [Peer Reviewed Journal]Academy of Marketing Science 2016 ;COPYRIGHT 2017 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, 2017. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-016-0485-6 ;CODEN: JAMSDEFull text available |
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7 |
Material Type: Article
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The role of data privacy in marketingJournal of the Academy of Marketing Science, 2017-03, Vol.45 (2), p.135-155 [Peer Reviewed Journal]Academy of Marketing Science 2016 ;COPYRIGHT 2017 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, 2017. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-016-0495-4 ;CODEN: JAMSDEFull text available |
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8 |
Material Type: Article
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Fifty years of the European Journal of Marketing: a bibliometric analysisEuropean journal of marketing, 2018-02, Vol.52 (1/2), p.439-468 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-11-2017-0853Full text available |
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9 |
Material Type: Article
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Social media engagement behavior: A framework for engaging customers through social media contentEuropean journal of marketing, 2019-10, Vol.53 (10), p.2213-2243 [Peer Reviewed Journal]Emerald Publishing Limited 2019 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-03-2017-0182Full text available |
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10 |
Material Type: Article
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Decision Confidence and Purchase Intention in Software Trials: A Cognitive Stopping Rule PerspectiveAssociation for Information Systems transactions on human-computer interaction, 2017-06, Vol.9 (2), p.123-148 [Peer Reviewed Journal]Copyright Association for Information Systems Jun 2017 ;ISSN: 1944-3900 ;EISSN: 1944-3900 ;DOI: 10.17705/1thci.00092Full text available |
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11 |
Material Type: Article
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Customer engagement behaviours in social media: capturing innovation opportunitiesThe Journal of services marketing, 2018-02, Vol.32 (1), p.83-94 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0887-6045 ;EISSN: 2054-1651 ;DOI: 10.1108/JSM-02-2017-0059Full text available |
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12 |
Material Type: Article
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The Case for Compatibility: Product Attitudes and Purchase Intentions for Upper versus Lowercase Brand NamesJournal of retailing, 2018-12, Vol.94 (4), p.393-407 [Peer Reviewed Journal]2018 ;Copyright New York University Dec 2018 ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2018.10.002Full text available |
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13 |
Material Type: Article
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Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel IntegrationJournal of retailing, 2015-06, Vol.91 (2), p.309-325 [Peer Reviewed Journal]2015 New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2014.12.009 ;CODEN: JLREA3Full text available |
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14 |
Material Type: Article
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Counterfeit Luxuries: Does Moral Reasoning Strategy Influence Consumers' Pursuit of Counterfeits?Journal of business ethics, 2018-08, Vol.151 (1), p.249-264 [Peer Reviewed Journal]Springer Nature B.V. 2018 ;Springer Science+Business Media Dordrecht 2016 ;Journal of Business Ethics is a copyright of Springer, (2016). All Rights Reserved. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-016-3255-yFull text available |
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15 |
Material Type: Article
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Meta-analysis: integrating accumulated knowledgeJournal of the Academy of Marketing Science, 2018, Vol.46 (1), p.9-30 [Peer Reviewed Journal]Academy of Marketing Science 2017 ;COPYRIGHT 2018 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2017). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-017-0570-5Full text available |
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16 |
Material Type: Article
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Hotel website quality, perceived flow, customer satisfaction and purchase intentionJournal of hospitality and tourism technology, , Vol.7 (2), p.213-228Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 1757-9880 ;EISSN: 1757-9899 ;DOI: 10.1108/JHTT-02-2016-0010Full text available |
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17 |
Material Type: Article
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Online hotel booking: The effects of brand image, price, trust and value on purchase intentionsAsia Pacific management review, 2015-12, Vol.20 (4), p.210-218 [Peer Reviewed Journal]2015 College of Management, National Cheng Kung University ;ISSN: 1029-3132 ;EISSN: 2589-8213 ;DOI: 10.1016/j.apmrv.2015.03.005Full text available |
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18 |
Material Type: Article
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The effectiveness of celebrity endorsements: a meta-analysisJournal of the Academy of Marketing Science, 2017-01, Vol.45 (1), p.55-75 [Peer Reviewed Journal]The Author(s) 2016 ;COPYRIGHT 2017 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, 2017. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-016-0503-8 ;CODEN: JAMSDEFull text available |
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19 |
Material Type: Article
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Social eWOM: does it affect the brand attitude and purchase intention of brands?Management research review, 2017-01, Vol.40 (3), p.310-330 [Peer Reviewed Journal]Emerald Publishing Limited ;ISSN: 2040-8269 ;EISSN: 2040-8277 ;DOI: 10.1108/MRR-07-2015-0161Full text available |
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20 |
Material Type: Article
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Authenticity in branding – exploring antecedents and consequences of brand authenticityEuropean journal of marketing, 2017-01, Vol.51 (2), p.324-348 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-10-2014-0633Full text available |