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Results 1 - 20 of 228  for All Library Resources

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1
Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude
Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude
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Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude

Journal of marketing research, 2003-08, Vol.40 (3), p.310-320 [Peer Reviewed Journal]

Copyright 2003 American Marketing Association ;Copyright (c) 2003 American Marketing Association. All rights reserved. ;Copyright American Marketing Association Aug 2003 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1509/jmkr.40.3.310.19238 ;CODEN: JMKRAE

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2
Influence of Corporate Social Responsibility on Loyalty and Valuation of Services
Influence of Corporate Social Responsibility on Loyalty and Valuation of Services
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Influence of Corporate Social Responsibility on Loyalty and Valuation of Services

Journal of business ethics, 2005-11, Vol.61 (4), p.369-385 [Peer Reviewed Journal]

Copyright 2005 Springer ;Springer 2005 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-005-5841-2 ;CODEN: JBUEDJ

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3
The myth of the ethical consumer - do ethics matter in purchase behaviour?
The myth of the ethical consumer - do ethics matter in purchase behaviour?
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The myth of the ethical consumer - do ethics matter in purchase behaviour?

The Journal of consumer marketing, 2001-12, Vol.18 (7), p.560-578 [Peer Reviewed Journal]

MCB UP Limited ;Copyright MCB UP Limited (MCB) 2001 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/07363760110410263

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4
Conflicts in the Work-Family Interface: Links to Job Stress, Customer Service Employee Performance, and Customer Purchase Intent
Conflicts in the Work-Family Interface: Links to Job Stress, Customer Service Employee Performance, and Customer Purchase Intent
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Conflicts in the Work-Family Interface: Links to Job Stress, Customer Service Employee Performance, and Customer Purchase Intent

Journal of marketing, 2005-04, Vol.69 (2), p.130-143 [Peer Reviewed Journal]

Copyright 2005 American Marketing Association ;Copyright American Marketing Association Apr 2005 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.69.2.130.60758 ;CODEN: JMKTAK

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5
Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
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Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility

Journal of marketing research, 2001-05, Vol.38 (2), p.225-243 [Peer Reviewed Journal]

Copyright 2001 American Marketing Association ;Copyright American Marketing Association May 2001 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1509/jmkr.38.2.225.18838 ;CODEN: JMKRAE

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6
On-line product presentation: Effects on mood, perceived risk, and purchase intention
On-line product presentation: Effects on mood, perceived risk, and purchase intention
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On-line product presentation: Effects on mood, perceived risk, and purchase intention

Psychology & marketing, 2005-09, Vol.22 (9), p.695-719 [Peer Reviewed Journal]

2005 Wiley Periodicals, Inc. ;Copyright © 2005 Wiley Periodicals, Inc., A Wiley Company ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20080

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7
Comparative Evaluation and the Relationship between Quality, Satisfaction, and Repurchase Loyalty
Comparative Evaluation and the Relationship between Quality, Satisfaction, and Repurchase Loyalty
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Comparative Evaluation and the Relationship between Quality, Satisfaction, and Repurchase Loyalty

Journal of the Academy of Marketing Science, 2002-07, Vol.30 (3), p.240-249 [Peer Reviewed Journal]

Copyright SAGE PUBLICATIONS, INC. Summer 2002 ;Academy of Marketing Science 2002. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070302303005 ;CODEN: JAMSDE

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8
Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics
Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics
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Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics

Journal of marketing research, 2001-02, Vol.38 (1), p.131-142 [Peer Reviewed Journal]

Copyright 2001 American Marketing Association ;Copyright American Marketing Association Feb 2001 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1509/jmkr.38.1.131.18832 ;CODEN: JMKRAE

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9
Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty
Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty
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Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty

Journal of the Academy of Marketing Science, 2003-06, Vol.31 (3), p.229-240 [Peer Reviewed Journal]

Copyright SAGE PUBLICATIONS, INC. Summer 2003 ;Academy of Marketing Science 2003. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070303031003002 ;CODEN: JAMSDE

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10
Firms Reap What They Sow: The Effects of Shared Values and Perceived Organizational Justice on Customers' Evaluations of Complaint Handling
Firms Reap What They Sow: The Effects of Shared Values and Perceived Organizational Justice on Customers' Evaluations of Complaint Handling
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Firms Reap What They Sow: The Effects of Shared Values and Perceived Organizational Justice on Customers' Evaluations of Complaint Handling

Journal of marketing, 2003-01, Vol.67 (1), p.46-62 [Peer Reviewed Journal]

Copyright 2003 American Marketing Association ;Copyright American Marketing Association Jan 2003 ;Copyright (c) 2003 American Marketing Association. All rights reserved. ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.67.1.46.18591 ;CODEN: JMKTAK

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11
Measuring Preferences for Really New Products
Measuring Preferences for Really New Products
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Measuring Preferences for Really New Products

Journal of marketing research, 2003-11, Vol.40 (4), p.406-420 [Peer Reviewed Journal]

Copyright 2003 American Marketing Association ;Copyright (c) 2003 American Marketing Association. All rights reserved. ;Copyright American Marketing Association Nov 2003 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1509/jmkr.40.4.406.19394 ;CODEN: JMKRAE

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12
Green branding effects on attitude: functional versus emotional positioning strategies
Green branding effects on attitude: functional versus emotional positioning strategies
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Green branding effects on attitude: functional versus emotional positioning strategies

Marketing intelligence & planning, 2005-01, Vol.23 (1), p.9-29

Emerald Group Publishing Limited ;Copyright MCB UP Limited (MCB) 2005 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/02634500510577447

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13
An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics, and New-Product Adoption Behavior
An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics, and New-Product Adoption Behavior
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An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics, and New-Product Adoption Behavior

Journal of the Academy of Marketing Science, 2003-01, Vol.31 (1), p.61-73 [Peer Reviewed Journal]

Copyright SAGE PUBLICATIONS, INC. Winter 2003 ;Academy of Marketing Science 2003. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070302238602 ;CODEN: JAMSDE

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14
Negative Consequences of Dichotomizing Continuous Predictor Variables
Negative Consequences of Dichotomizing Continuous Predictor Variables
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Negative Consequences of Dichotomizing Continuous Predictor Variables

Journal of marketing research, 2003-08, Vol.40 (3), p.366-371 [Peer Reviewed Journal]

Copyright 2003 American Marketing Association ;Copyright American Marketing Association Aug 2003 ;Copyright (c) 2003 American Marketing Association. All rights reserved. ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1509/jmkr.40.3.366.19237 ;CODEN: JMKRAE

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15
From Consumer Response to Active Consumer: Measuring the Effectiveness of Interactive Media
From Consumer Response to Active Consumer: Measuring the Effectiveness of Interactive Media
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From Consumer Response to Active Consumer: Measuring the Effectiveness of Interactive Media

Journal of the Academy of Marketing Science, 2002-10, Vol.30 (4), p.376-396 [Peer Reviewed Journal]

Copyright SAGE PUBLICATIONS, INC. Fall 2002 ;Academy of Marketing Science 2002. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/009207002236912 ;CODEN: JAMSDE

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16
Service Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to Learn
Service Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to Learn
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Service Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to Learn

Journal of the Academy of Marketing Science, 2000, Vol.28 (1), p.67-85 [Peer Reviewed Journal]

Copyright Sage Publications, Inc. Winter 2000 ;Academy of Marketing Science 2000. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070300281007 ;CODEN: JAMSDE

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17
The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?
The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?
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The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?

Journal of the Academy of Marketing Science, 2000-04, Vol.28 (2), p.248-262 [Peer Reviewed Journal]

Copyright Sage Publications, Inc. Spring 2000 ;Academy of Marketing Science 2000. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070300282006 ;CODEN: JAMSDE

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18
The Effects of Extrinsic Product Cues on Consumers' Perceptions of Quality, Sacrifice, and Value
The Effects of Extrinsic Product Cues on Consumers' Perceptions of Quality, Sacrifice, and Value
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Article 		Add to My Research

The Effects of Extrinsic Product Cues on Consumers' Perceptions of Quality, Sacrifice, and Value

Journal of the Academy of Marketing Science, 2000-04, Vol.28 (2), p.278-290 [Peer Reviewed Journal]

Copyright SAGE PUBLICATIONS, INC. Spring 2000 ;Academy of Marketing Science 2000. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070300282008 ;CODEN: JAMSDE

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19
Cross-national differences in proneness to scarcity effects: The moderating roles of familiarity, uncertainty avoidance, and need for cognitive closure
Cross-national differences in proneness to scarcity effects: The moderating roles of familiarity, uncertainty avoidance, and need for cognitive closure
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Cross-national differences in proneness to scarcity effects: The moderating roles of familiarity, uncertainty avoidance, and need for cognitive closure

Psychology & marketing, 2004-09, Vol.21 (9), p.739-753 [Peer Reviewed Journal]

2004 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Sep 2004 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20027

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20
Modeling Purchase Behavior at an E-Commerce Web Site: A Task-Completion Approach
Modeling Purchase Behavior at an E-Commerce Web Site: A Task-Completion Approach
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Modeling Purchase Behavior at an E-Commerce Web Site: A Task-Completion Approach

Journal of marketing research, 2004-08, Vol.41 (3), p.306-323 [Peer Reviewed Journal]

Copyright 2004 American Marketing Association ;Copyright (c) 2004 American Marketing Association. All rights reserved. ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1509/jmkr.41.3.306.35985 ;CODEN: JMKRAE

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