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1
Exploring the Gap Between Consumers' Green Rhetoric and Purchasing Behaviour
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Article
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Exploring the Gap Between Consumers' Green Rhetoric and Purchasing Behaviour

Journal of business ethics, 2015-12, Vol.132 (2), p.311-328 [Peer Reviewed Journal]

Springer Science+Business Media 2015 ;Springer Science+Business Media Dordrecht 2014 ;Springer Science+Business Media Dordrecht 2015 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-014-2316-3 ;CODEN: JBUEDJ

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2
Global identity, perceptions of luxury value and consumer purchase intention: a cross-cultural examination
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Global identity, perceptions of luxury value and consumer purchase intention: a cross-cultural examination

The Journal of consumer marketing, 2018-11, Vol.35 (5), p.533-542 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-02-2017-2081

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3
Uppercase Premium Effect: The Role of Brand Letter Case in Brand Premiumness
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Article
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Uppercase Premium Effect: The Role of Brand Letter Case in Brand Premiumness

Journal of retailing, 2022-06, Vol.98 (2), p.335-355 [Peer Reviewed Journal]

2021 New York University ;2021. New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2021.03.002

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4
The effects of social density on consumers’ channel selection
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Article
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The effects of social density on consumers’ channel selection

The Journal of consumer marketing, 2022-11, Vol.39 (7), p.769-778 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-12-2020-4322

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5
Exploring relationship between value perception and luxury purchase intention: A case of Indian millennials
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Article
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Exploring relationship between value perception and luxury purchase intention: A case of Indian millennials

Journal of fashion marketing and management, 2019-09, Vol.23 (4), p.414-439 [Peer Reviewed Journal]

Emerald Publishing Limited 2019 ;ISSN: 1361-2026 ;EISSN: 1758-7433 ;DOI: 10.1108/JFMM-10-2018-0133

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6
Consumers' perceptions and responses towards online retailers' CSR
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Consumers' perceptions and responses towards online retailers' CSR

International journal of retail & distribution management, 2020-10, Vol.48 (12), p.1277-1299 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-10-2019-0339

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7
How consumption-supportive packaging functionality influences consumers’ purchase intentions: the mediating role of perceived product meaningfulness
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Article
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How consumption-supportive packaging functionality influences consumers’ purchase intentions: the mediating role of perceived product meaningfulness

European journal of marketing, 2021-09, Vol.55 (8), p.2239-2268 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-10-2019-0799

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8
Demystifying the evaluation of brands endorsed by religious leaders in the emerging markets
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Article
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Demystifying the evaluation of brands endorsed by religious leaders in the emerging markets

International marketing review, 2023-02, Vol.40 (1), p.155-175 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-08-2021-0258

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9
The impact of message framing and perceived consumer effectiveness on green ads
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Article
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The impact of message framing and perceived consumer effectiveness on green ads

The Journal of consumer marketing, 2021-06, Vol.38 (4), p.386-396 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-12-2019-3557

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10
Heterogeneity of luxury value perception: a generational comparison in China
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Heterogeneity of luxury value perception: a generational comparison in China

International marketing review, 2018-05, Vol.35 (3), p.458-474 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-12-2015-0271

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11
Antecedents of luxury brand purchase intention
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Article
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Antecedents of luxury brand purchase intention

The journal of product & brand management, 2011-09, Vol.20 (6), p.457-467 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610421111166603

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12
Why do consumers buy organic food? Results from an S–O–R model
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Article
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Why do consumers buy organic food? Results from an S–O–R model

Asia Pacific journal of marketing and logistics, 2021-01, Vol.33 (2), p.394-415 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-03-2019-0171

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13
Makeup or mask: makeup’s effect on salesperson trustworthiness
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Article
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Makeup or mask: makeup’s effect on salesperson trustworthiness

The Journal of consumer marketing, 2020-04, Vol.37 (3), p.271-277 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-02-2019-3101

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14
To pay or not to pay: understanding mobile game app users' unwillingness to pay for in-app purchases
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Article
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To pay or not to pay: understanding mobile game app users' unwillingness to pay for in-app purchases

Journal of research in interactive marketing, 2022-12, Vol.16 (4), p.633-647 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-02-2021-0053

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15
Brand clarity of local and global brands in fast-moving consumer goods: an empirical study in a Middle East country
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Article
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Brand clarity of local and global brands in fast-moving consumer goods: an empirical study in a Middle East country

Journal of Islamic marketing, 2023-01, Vol.14 (1), p.1-22 [Peer Reviewed Journal]

Maryam Vaziri, Joan Llonch-Andreu and Pilar López-Belbeze. ;Maryam Vaziri, Joan Llonch-Andreu and Pilar López-Belbeze. This work is published under http://creativecommons.org/licences/by/4.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1759-0833 ;EISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-01-2020-0018

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16
How previous positive experiences with store brands affect purchase intention in emerging countries: A comparison between Brazil and Colombia
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Article
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How previous positive experiences with store brands affect purchase intention in emerging countries: A comparison between Brazil and Colombia

International marketing review, 2017-01, Vol.34 (4), p.536-558 [Peer Reviewed Journal]

Emerald Publishing Limited 2017 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-07-2014-0224

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17
Examination of the roles played by brand love and jealousy in shaping customer engagement
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Article
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Examination of the roles played by brand love and jealousy in shaping customer engagement

The journal of product & brand management, 2014-01, Vol.23 (1), p.24-32 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2014 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-05-2013-0315

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18
An exploratory study of Thai consumers’ perceptions of “conspicuousness”: a case of luxury handbags
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Article
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An exploratory study of Thai consumers’ perceptions of “conspicuousness”: a case of luxury handbags

The Journal of consumer marketing, 2018-11, Vol.35 (6), p.601-612 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-01-2017-2058

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19
Affective and cognitive dimensions in cultural identity: scale development and validation
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Article
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Affective and cognitive dimensions in cultural identity: scale development and validation

Asia Pacific journal of marketing and logistics, 2020-08, Vol.32 (6), p.1362-1375 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-03-2019-0200

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20
Green perceived value and consumer attitudes in the light of the SDGs: a replication study from a developing economy
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Article
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Green perceived value and consumer attitudes in the light of the SDGs: a replication study from a developing economy

Society and business review, 2023-04, Vol.18 (2), p.345-362 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1746-5680 ;EISSN: 1746-5699 ;DOI: 10.1108/SBR-03-2022-0088

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Results 1 - 20 of 35  for All Library Resources

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