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1
An Investigation of Augmented Reality Applications from the Perspectives of Brand Trust and Purchase Intentions of Customers
An Investigation of Augmented Reality Applications from the Perspectives of Brand Trust and Purchase Intentions of Customers
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An Investigation of Augmented Reality Applications from the Perspectives of Brand Trust and Purchase Intentions of Customers

Contemporary Issues in Behavioral Finance, 2019, Vol.101, p.53-64

Copyright © 2019 Emerald Publishing Limited ;ISSN: 1569-3759 ;ISBN: 9781787698826 ;ISBN: 1787698823 ;EISBN: 1787698815 ;EISBN: 9781787698819 ;EISBN: 1787698831 ;EISBN: 9781787698833 ;DOI: 10.1108/S1569-375920190000101005 ;OCLC: 1105811535 ;LCCallNum: HG1-9999

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2
Online Purchase Intention in Consumers: Empirical Evidence Among Cyber Citizens in Kota Samarahan, Sarawak
Online Purchase Intention in Consumers: Empirical Evidence Among Cyber Citizens in Kota Samarahan, Sarawak
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Online Purchase Intention in Consumers: Empirical Evidence Among Cyber Citizens in Kota Samarahan, Sarawak

Proceedings of the Second International Conference on the Future of ASEAN (ICoFA) 2017 - Volume 1, 2019, p.73-82

Springer Nature Singapore Pte Ltd. 2019 ;ISBN: 9789811087295 ;ISBN: 9811087296 ;EISBN: 9789811087301 ;EISBN: 981108730X ;DOI: 10.1007/978-981-10-8730-1_8 ;OCLC: 1099321135 ;LCCallNum: JQ1-1852

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3
Integrated Marketing Communication in B2B2C Area
Integrated Marketing Communication in B2B2C Area
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Integrated Marketing Communication in B2B2C Area

Beyond Multi-channel Marketing, 2020, p.79-120

Copyright © 2020 Emerald Publishing Limited ;ISBN: 1838676864 ;ISBN: 9781838676865 ;EISBN: 9781838676858 ;EISBN: 1838676856 ;DOI: 10.1108/978-1-83867-685-820201009

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4
The Impact of Recommendations on the Cross-Channel Shopping Behavior
The Impact of Recommendations on the Cross-Channel Shopping Behavior
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The Impact of Recommendations on the Cross-Channel Shopping Behavior

Rediscovering the Essentiality of Marketing, p.295-301

Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_60

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5
The Effect of Brand Intimacy on Consumer Responses: An Application on a Social Media Context
The Effect of Brand Intimacy on Consumer Responses: An Application on a Social Media Context
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The Effect of Brand Intimacy on Consumer Responses: An Application on a Social Media Context

Rediscovering the Essentiality of Marketing, p.209-214

Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_46

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6
Latitude of Quantity Acceptance: Conceptualization and Empirical Validation
Latitude of Quantity Acceptance: Conceptualization and Empirical Validation
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Latitude of Quantity Acceptance: Conceptualization and Empirical Validation

Rediscovering the Essentiality of Marketing, p.579-583

Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_116

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7
Consumer Ethical Judgement and Controversial Advertising Avoidance on Social Media
Consumer Ethical Judgement and Controversial Advertising Avoidance on Social Media
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Consumer Ethical Judgement and Controversial Advertising Avoidance on Social Media

Rediscovering the Essentiality of Marketing, p.189-193

Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_42

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8
Linking Initial Beliefs, Trust, Perceived Value and Purchase Intentions in the Context of Second-Hand Goods Sold by Unknown Online Retailers
Linking Initial Beliefs, Trust, Perceived Value and Purchase Intentions in the Context of Second-Hand Goods Sold by Unknown Online Retailers
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Linking Initial Beliefs, Trust, Perceived Value and Purchase Intentions in the Context of Second-Hand Goods Sold by Unknown Online Retailers

Rediscovering the Essentiality of Marketing, p.761-762

Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_145

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9
Concurrent Sponsors’ Entitativity and Purchase Intentions: An Empirical Study Within a Sporting Context
Concurrent Sponsors’ Entitativity and Purchase Intentions: An Empirical Study Within a Sporting Context
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Concurrent Sponsors’ Entitativity and Purchase Intentions: An Empirical Study Within a Sporting Context

Rediscovering the Essentiality of Marketing, p.629-633

Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_121

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10
Nostalgic Consumption: Does It Also Work for Services?
Nostalgic Consumption: Does It Also Work for Services?
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Nostalgic Consumption: Does It Also Work for Services?

Rediscovering the Essentiality of Marketing, p.881-886

Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_172

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11
Towards an Enhanced Model for Customer Patronage: A Structured Abstract
Towards an Enhanced Model for Customer Patronage: A Structured Abstract
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Towards an Enhanced Model for Customer Patronage: A Structured Abstract

Rediscovering the Essentiality of Marketing, p.707-711

Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_133

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12
The Impact of Reference Group on Purchase Intention: A Case Study in Distinct Types of Shoppers
The Impact of Reference Group on Purchase Intention: A Case Study in Distinct Types of Shoppers
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The Impact of Reference Group on Purchase Intention: A Case Study in Distinct Types of Shoppers

Rediscovering the Essentiality of Marketing, p.85-85

Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_18

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13
The Role of Anger in the Context of Consumer Reactions to Advertising Incongruity
The Role of Anger in the Context of Consumer Reactions to Advertising Incongruity
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The Role of Anger in the Context of Consumer Reactions to Advertising Incongruity

Rediscovering the Essentiality of Marketing, p.3-8

Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_1

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14
International Sponsorship Research
International Sponsorship Research
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International Sponsorship Research

The Handbook of International Advertising Research, 2014, p.529-553

Copyright © 2014 John Wiley & Sons, Ltd. ;ISBN: 1444332376 ;ISBN: 9781444332377 ;EISBN: 9781118378465 ;EISBN: 1118378466 ;DOI: 10.1002/9781118378465.ch26

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15
Online Identity Theft on Consumer Purchase Intention: A Mediating Role of Online Security and Privacy Concern
Online Identity Theft on Consumer Purchase Intention: A Mediating Role of Online Security and Privacy Concern
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Online Identity Theft on Consumer Purchase Intention: A Mediating Role of Online Security and Privacy Concern

Lecture Notes in Computer Science, 2020, Vol.LNCS-12067 (Part II), p.147-158 [Peer Reviewed Journal]

Attribution ;DOI: 10.1007/978-3-030-45002-1_13

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