12 Results for All Library Resources
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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Thesises (postgraduate)
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How consumers judge brands endorsed by corporations : a process-based explanationDigital Resources/Online E-Resources |
| 2 |
Material Type: Thesises (postgraduate)
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Study of the impact of relational benefits and relationship marketing on purchase intention in the lodging industryCopyright is held by the author who has granted the Oklahoma State University Library the non-exclusive right to share this material in its institutional repository. Contact Digital Library Services at lib-dls@okstate.edu or 405-744-9161 for the permission policy on the use, reproduction or distribution of this material.Digital Resources/Online E-Resources |
| 3 |
Material Type: Thesises (postgraduate)
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Impact of eWOM source characteristics on the purchasing intentionDigital Resources/Online E-Resources |
| 4 |
Material Type: Thesises (postgraduate)
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Status consumption and uniqueness : effects on brand judgement and purchase intentionDigital Resources/Online E-Resources |
| 5 |
Material Type: Thesises (postgraduate)
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Status consumption and uniqueness : effects on brand judgement and purchase intentionOCLC: 828856093Digital Resources/Online E-Resources |
| 6 |
Material Type: Thesises (postgraduate)
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iPrefer : A Qualtative Study of the Drivers of Brand Preference in the Swedish Smartphone Marketinfo:eu-repo/semantics/openAccessDigital Resources/Online E-Resources |
| 7 |
Material Type: Thesises (postgraduate)
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Factors influencing Chinese Consumer Online Group-Buying Purchase Intention: An Empirical Studyinfo:eu-repo/semantics/openAccessDigital Resources/Online E-Resources |
| 8 |
Material Type: Thesises (postgraduate)
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Reputation of Malaysian car brands : comparing views of customers and dealersDigital Resources/Online E-Resources |
| 9 |
Material Type: Thesises (postgraduate)
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Does embedding social media channels in hotel websites influence travelers' satisfaction and purchase intentions?Copyright is held by the author who has granted the Oklahoma State University Library the non-exclusive right to share this material in its institutional repository. Contact Digital Library Services at lib-dls@okstate.edu or 405-744-9161 for the permission policy on the use, reproduction or distribution of this material.Digital Resources/Online E-Resources |
| 10 |
Material Type: Thesises (postgraduate)
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Purchasing intentions and behaviour in China : a comparison of Chinese consumers in key cities - Beijing, Shanghai, Guangzhou and ChongqingDigital Resources/Online E-Resources |
| 11 |
Material Type: Thesises (postgraduate)
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Influence of model body size on consumer attitudes and purchase intentionDigital Resources/Online E-Resources |
| 12 |
Material Type: Thesises (postgraduate)
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La générativité du consommateurDigital Resources/Online E-Resources |
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- Purchase Intention (6)
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