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1
It’s not easy being green: the effects of attribute tradeoffs on green product preference and choice
It’s not easy being green: the effects of attribute tradeoffs on green product preference and choice
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It’s not easy being green: the effects of attribute tradeoffs on green product preference and choice

Journal of the Academy of Marketing Science, 2013-03, Vol.41 (2), p.171-184 [Peer Reviewed Journal]

Academy of Marketing Science 2012 ;COPYRIGHT 2013 Springer ;Academy of Marketing Science 2013 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-012-0305-6 ;CODEN: JAMSDE

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2
Personality factors as predictors of online consumer engagement: an empirical investigation
Personality factors as predictors of online consumer engagement: an empirical investigation
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Personality factors as predictors of online consumer engagement: an empirical investigation

Marketing intelligence & planning, 2017-01, Vol.35 (4), p.510-528

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-10-2016-0193

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3
The role of virtual try-on technology in online purchase decision from consumers’ aspect
The role of virtual try-on technology in online purchase decision from consumers’ aspect
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The role of virtual try-on technology in online purchase decision from consumers’ aspect

Internet research, 2019-06, Vol.29 (3), p.529-551 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1066-2243 ;EISSN: 2054-5657 ;DOI: 10.1108/IntR-12-2017-0540

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4
Purchase intention of “Halal” brands in India: the mediating effect of attitude
Purchase intention of “Halal” brands in India: the mediating effect of attitude
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Purchase intention of “Halal” brands in India: the mediating effect of attitude

Journal of Islamic marketing, 2018-10, Vol.9 (3), p.683-694 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-11-2017-0125

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5
Global identity, perceptions of luxury value and consumer purchase intention: a cross-cultural examination
Global identity, perceptions of luxury value and consumer purchase intention: a cross-cultural examination
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Global identity, perceptions of luxury value and consumer purchase intention: a cross-cultural examination

The Journal of consumer marketing, 2018-11, Vol.35 (5), p.533-542 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-02-2017-2081

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6
Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores
Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores
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Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores

Journal of the Academy of Marketing Science, 2014-09, Vol.42 (5), p.528-544 [Peer Reviewed Journal]

Academy of Marketing Science 2013 ;COPYRIGHT 2014 Springer ;Academy of Marketing Science 2014 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-013-0357-2 ;CODEN: JAMSDE

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7
Consumers' Responses to Public Figures' Transgression: Moral Reasoning Strategies and Implications for Endorsed Brands
Consumers' Responses to Public Figures' Transgression: Moral Reasoning Strategies and Implications for Endorsed Brands
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Consumers' Responses to Public Figures' Transgression: Moral Reasoning Strategies and Implications for Endorsed Brands

Journal of business ethics, 2016-08, Vol.137 (1), p.101-113 [Peer Reviewed Journal]

Springer Science+Business Media Dordrecht 2016 ;Springer Science+Business Media Dordrecht 2015 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-015-2544-1 ;CODEN: JBUEDJ

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8
Utilitarian and Hedonic Motivators of Shoppers’ Decision to Consult with Salespeople
Utilitarian and Hedonic Motivators of Shoppers’ Decision to Consult with Salespeople
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Utilitarian and Hedonic Motivators of Shoppers’ Decision to Consult with Salespeople

Journal of retailing, 2014-09, Vol.90 (3), p.428-441 [Peer Reviewed Journal]

2014 New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2014.05.003 ;CODEN: JLREA3

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9
Online experiences and virtual goods purchase intention
Online experiences and virtual goods purchase intention
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Online experiences and virtual goods purchase intention

Internet research, 2012-01, Vol.22 (3), p.252-274 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2012 ;ISSN: 1066-2243 ;EISSN: 2054-5657 ;DOI: 10.1108/10662241211235644 ;CODEN: IRESEF

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10
Heterogeneity of luxury value perception: a generational comparison in China
Heterogeneity of luxury value perception: a generational comparison in China
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Heterogeneity of luxury value perception: a generational comparison in China

International marketing review, 2018-05, Vol.35 (3), p.458-474 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-12-2015-0271

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11
The odd-ending price justification effect: the influence of price-endings on hedonic and utilitarian consumption
The odd-ending price justification effect: the influence of price-endings on hedonic and utilitarian consumption
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The odd-ending price justification effect: the influence of price-endings on hedonic and utilitarian consumption

Journal of the Academy of Marketing Science, 2014-09, Vol.42 (5), p.545-557 [Peer Reviewed Journal]

Academy of Marketing Science 2014 ;COPYRIGHT 2014 Springer ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-014-0369-6 ;CODEN: JAMSDE

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12
The impact of restaurant patrons’ flow experience on SNS satisfaction and offline purchase intentions
The impact of restaurant patrons’ flow experience on SNS satisfaction and offline purchase intentions
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The impact of restaurant patrons’ flow experience on SNS satisfaction and offline purchase intentions

International journal of contemporary hospitality management, 2018-02, Vol.30 (2), p.797-816 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0959-6119 ;EISSN: 1757-1049 ;DOI: 10.1108/IJCHM-09-2016-0537

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13
Trust during retail encounters: A touchy proposition
Trust during retail encounters: A touchy proposition
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Trust during retail encounters: A touchy proposition

Journal of retailing, 2013-09, Vol.89 (3), p.301-314 [Peer Reviewed Journal]

2013 New York University ;Copyright © 2013 New York University. ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2013.02.002 ;CODEN: JLREA3

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14
Predicting customer experience and discretionary behaviors of bank customers in India
Predicting customer experience and discretionary behaviors of bank customers in India
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Predicting customer experience and discretionary behaviors of bank customers in India

International journal of bank marketing, 2018-06, Vol.36 (4), p.701-725 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0265-2323 ;EISSN: 1758-5937 ;DOI: 10.1108/IJBM-06-2017-0121

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15
Comparative Evaluation and the Relationship between Quality, Satisfaction, and Repurchase Loyalty
Comparative Evaluation and the Relationship between Quality, Satisfaction, and Repurchase Loyalty
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Comparative Evaluation and the Relationship between Quality, Satisfaction, and Repurchase Loyalty

Journal of the Academy of Marketing Science, 2002-07, Vol.30 (3), p.240-249 [Peer Reviewed Journal]

Copyright SAGE PUBLICATIONS, INC. Summer 2002 ;Academy of Marketing Science 2002. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070302303005 ;CODEN: JAMSDE

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16
Cognitive antecedents and affective consequences of customers’ self-concept in brand management: A conceptual model
Cognitive antecedents and affective consequences of customers’ self-concept in brand management: A conceptual model
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Cognitive antecedents and affective consequences of customers’ self-concept in brand management: A conceptual model

International journal of contemporary hospitality management, 2019-05, Vol.31 (5), p.2114-2128 [Peer Reviewed Journal]

Emerald Publishing Limited 2019 ;ISSN: 0959-6119 ;EISSN: 1757-1049 ;DOI: 10.1108/IJCHM-09-2018-0712

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17
Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty
Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty
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Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty

Journal of the Academy of Marketing Science, 2003-06, Vol.31 (3), p.229-240 [Peer Reviewed Journal]

Copyright SAGE PUBLICATIONS, INC. Summer 2003 ;Academy of Marketing Science 2003. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070303031003002 ;CODEN: JAMSDE

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18
Demystifying deliberate counterfeit purchase behaviour: towards a unified conceptual framework
Demystifying deliberate counterfeit purchase behaviour: towards a unified conceptual framework
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Demystifying deliberate counterfeit purchase behaviour: towards a unified conceptual framework

Marketing intelligence & planning, 2016-05, Vol.34 (3), p.318

Emerald Group Publishing Limited 2016 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-12-2014-0228

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19
The context of choice as boundary condition for gender differences in brand choice considerations
The context of choice as boundary condition for gender differences in brand choice considerations
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The context of choice as boundary condition for gender differences in brand choice considerations

European journal of marketing, 2018-04, Vol.52 (5/6), p.1280-1304 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-08-2017-0524

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20
The role of corporate social responsibility, perceived quality and corporate reputation on purchase intention: Implications for brand management
The role of corporate social responsibility, perceived quality and corporate reputation on purchase intention: Implications for brand management
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The role of corporate social responsibility, perceived quality and corporate reputation on purchase intention: Implications for brand management

The journal of brand management, 2012-10, Vol.20 (1), p.65-76 [Peer Reviewed Journal]

Palgrave Macmillan, a division of Macmillan Publishers Ltd 2012 ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2012.2

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