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21
Fifty years of the European Journal of Marketing: a bibliometric analysis
Fifty years of the European Journal of Marketing: a bibliometric analysis
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Fifty years of the European Journal of Marketing: a bibliometric analysis

European journal of marketing, 2018-02, Vol.52 (1/2), p.439-468 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-11-2017-0853

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22
Social media engagement behavior: A framework for engaging customers through social media content
Social media engagement behavior: A framework for engaging customers through social media content
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Social media engagement behavior: A framework for engaging customers through social media content

European journal of marketing, 2019-10, Vol.53 (10), p.2213-2243 [Peer Reviewed Journal]

Emerald Publishing Limited 2019 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-03-2017-0182

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23
O papel das emoções do consumidor em situações de discrepância de desconto
O papel das emoções do consumidor em situações de discrepância de desconto
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O papel das emoções do consumidor em situações de discrepância de desconto

Revista brasileira de marketing, 2023-01, Vol.22 (1), p.121

2023. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v22i1.21516

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24
“Difícil de ler, Difícil de Acreditar”: Efeitos da (Dis)fluência na credibilidade de eWOMs e intenções de compra
“Difícil de ler, Difícil de Acreditar”: Efeitos da (Dis)fluência na credibilidade de eWOMs e intenções de compra
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“Difícil de ler, Difícil de Acreditar”: Efeitos da (Dis)fluência na credibilidade de eWOMs e intenções de compra

Revista brasileira de marketing, 2023-01, Vol.22 (1), p.169

2023. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v22i1.21421

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25
The effects of perceived luxury value on customer engagement and purchase intention in live streaming shopping
The effects of perceived luxury value on customer engagement and purchase intention in live streaming shopping
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The effects of perceived luxury value on customer engagement and purchase intention in live streaming shopping

Asia Pacific journal of marketing and logistics, 2022-06, Vol.34 (6), p.1303-1323 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-08-2021-0564

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26
Examining the Impact of Sensory Marketing on Young Consumers: A McDonald’s Case Study
Examining the Impact of Sensory Marketing on Young Consumers: A McDonald’s Case Study
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Examining the Impact of Sensory Marketing on Young Consumers: A McDonald’s Case Study

International review of management and marketing, 2023-05, Vol.13 (3), p.16-24 [Peer Reviewed Journal]

2023. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2146-4405 ;EISSN: 2146-4405 ;DOI: 10.32479/irmm.14320

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27
Decision Confidence and Purchase Intention in Software Trials: A Cognitive Stopping Rule Perspective
Decision Confidence and Purchase Intention in Software Trials: A Cognitive Stopping Rule Perspective
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Decision Confidence and Purchase Intention in Software Trials: A Cognitive Stopping Rule Perspective

Association for Information Systems transactions on human-computer interaction, 2017-06, Vol.9 (2), p.123-148 [Peer Reviewed Journal]

Copyright Association for Information Systems Jun 2017 ;ISSN: 1944-3900 ;EISSN: 1944-3900 ;DOI: 10.17705/1thci.00092

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28
Customer engagement behaviours in social media: capturing innovation opportunities
Customer engagement behaviours in social media: capturing innovation opportunities
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Customer engagement behaviours in social media: capturing innovation opportunities

The Journal of services marketing, 2018-02, Vol.32 (1), p.83-94 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0887-6045 ;EISSN: 2054-1651 ;DOI: 10.1108/JSM-02-2017-0059

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29
The relative impact of QR codes on omnichannel customer experience and purchase intention
The relative impact of QR codes on omnichannel customer experience and purchase intention
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The relative impact of QR codes on omnichannel customer experience and purchase intention

ISSN: 1877-0509 ;EISSN: 1877-0509 ;DOI: 10.1016/j.procs.2023.01.383

Digital Resources/Online E-Resources

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30
The Case for Compatibility: Product Attitudes and Purchase Intentions for Upper versus Lowercase Brand Names
The Case for Compatibility: Product Attitudes and Purchase Intentions for Upper versus Lowercase Brand Names
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The Case for Compatibility: Product Attitudes and Purchase Intentions for Upper versus Lowercase Brand Names

Journal of retailing, 2018-12, Vol.94 (4), p.393-407 [Peer Reviewed Journal]

2018 ;Copyright New York University Dec 2018 ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2018.10.002

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31
Two decades of research on nation branding: a review and future research agenda
Two decades of research on nation branding: a review and future research agenda
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Two decades of research on nation branding: a review and future research agenda

International marketing review, 2021-02, Vol.38 (1), p.46-69 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-01-2019-0028

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32
Technology readiness: a meta-analysis of conceptualizations of the construct and its impact on technology usage
Technology readiness: a meta-analysis of conceptualizations of the construct and its impact on technology usage
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Technology readiness: a meta-analysis of conceptualizations of the construct and its impact on technology usage

Journal of the Academy of Marketing Science, 2020-07, Vol.48 (4), p.649-669 [Peer Reviewed Journal]

The Author(s) 2019 ;COPYRIGHT 2020 Springer ;The Author(s) 2019. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00680-8

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33
Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis
Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis
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Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis

Journal of the Academy of Marketing Science, 2020-05, Vol.48 (3), p.360-383 [Peer Reviewed Journal]

The Author(s) 2019 ;COPYRIGHT 2020 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00663-9

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34
Effective Factors in Selecting Purchasing Channels for Cosmetic Products in Iran
Effective Factors in Selecting Purchasing Channels for Cosmetic Products in Iran
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Effective Factors in Selecting Purchasing Channels for Cosmetic Products in Iran

Symphonya, 2023-11 (1), p.68-95

ISSN: 1593-0300 ;EISSN: 1593-0319 ;DOI: 10.4468/2023.01.05malekpour.caboni.sedighi.basile

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35
Personalized mobile marketing strategies
Personalized mobile marketing strategies
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Personalized mobile marketing strategies

Journal of the Academy of Marketing Science, 2020, Vol.48 (1), p.64-78 [Peer Reviewed Journal]

Academy of Marketing Science 2019 ;COPYRIGHT 2020 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00693-3

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36
Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration
Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration
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Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration

Journal of retailing, 2015-06, Vol.91 (2), p.309-325 [Peer Reviewed Journal]

2015 New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2014.12.009 ;CODEN: JLREA3

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37
Counterfeit Luxuries: Does Moral Reasoning Strategy Influence Consumers' Pursuit of Counterfeits?
Counterfeit Luxuries: Does Moral Reasoning Strategy Influence Consumers' Pursuit of Counterfeits?
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Counterfeit Luxuries: Does Moral Reasoning Strategy Influence Consumers' Pursuit of Counterfeits?

Journal of business ethics, 2018-08, Vol.151 (1), p.249-264 [Peer Reviewed Journal]

Springer Nature B.V. 2018 ;Springer Science+Business Media Dordrecht 2016 ;Journal of Business Ethics is a copyright of Springer, (2016). All Rights Reserved. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-016-3255-y

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38
Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda
Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda
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Article 		Add to My Research

Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

Journal of the Academy of Marketing Science, 2021-01, Vol.49 (1), p.51-70 [Peer Reviewed Journal]

The Author(s) 2020 ;COPYRIGHT 2021 Springer ;The Author(s) 2020. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-020-00733-3

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39
Que tal uma carne alternativa? O efeito da neofobia e dos afetos negativos na intenção em comprar substitutos da carne
Que tal uma carne alternativa? O efeito da neofobia e dos afetos negativos na intenção em comprar substitutos da carne
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Que tal uma carne alternativa? O efeito da neofobia e dos afetos negativos na intenção em comprar substitutos da carne

Revista brasileira de marketing, 2022-07, Vol.21 (4), p.1244

2022. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v21i4.20166

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40
Variáveis comportamentais do consumidor em relação aos produtos verdes: uma revisão sistemática de literatura
Variáveis comportamentais do consumidor em relação aos produtos verdes: uma revisão sistemática de literatura
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Variáveis comportamentais do consumidor em relação aos produtos verdes: uma revisão sistemática de literatura

Revista brasileira de marketing, 2022-07, Vol.21 (4), p.1307

2022. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v21i4.20016

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