Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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21 |
Material Type: Article
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Digital Content Marketing and EWOM: A Mediational Serial ApproachBusiness systems research, 2023-12, Vol.14 (2), p.24-43 [Peer Reviewed Journal]EISSN: 1847-9375 ;DOI: 10.2478/bsrj-2023-0010Full text available |
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22 |
Material Type: Article
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Information Commerce (i-Commerce) Usage and Purchase Decisions Among University Students During COVID-19Tržište, 2023-01, Vol.35 (1), p.77-92 [Peer Reviewed Journal]ISSN: 0353-4790 ;EISSN: 1849-1383 ;DOI: 10.22598/mt/2023.35.1.77Full text available |
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23 |
Material Type: Article
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Dataset of concerns for privacy information practices and consumer behavior in online market: A survey in VietnamData in brief, 2024-06, Vol.54, p.110351-110351, Article 110351 [Peer Reviewed Journal]2024 The Author(s) ;2024 The Author(s). ;ISSN: 2352-3409 ;EISSN: 2352-3409 ;DOI: 10.1016/j.dib.2024.110351 ;PMID: 38586131Full text available |
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24 |
Material Type: Article
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How enterprises' public welfare low-carbon behavior affects consumers’ green purchase behaviorHeliyon, 2024-04, Vol.10 (8), p.e29508-e29508, Article e29508 [Peer Reviewed Journal]2024 The Authors ;2024 Published by Elsevier Ltd. ;2024 Published by Elsevier Ltd. 2024 ;ISSN: 2405-8440 ;EISSN: 2405-8440 ;DOI: 10.1016/j.heliyon.2024.e29508 ;PMID: 38644886Full text available |
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25 |
Material Type: Article
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Investigating the Role of Credibility of Sports Celebrity Endorsers Influencing Sports Celebrity Identification and Purchase Intention of Endorsed BrandsTržište, 2022-01, Vol.34 (1), p.41-57 [Peer Reviewed Journal]ISSN: 0353-4790 ;EISSN: 1849-1383 ;DOI: 10.22598/mt/2022.34.1.41Full text available |
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26 |
Material Type: Article
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Consumer ethnocentrism, cosmopolitanism, product judgment, and foreign product purchase intention: An empirical study in VietnamInnovative marketing, 2024-04, Vol.20 (2), p.116-127 [Peer Reviewed Journal]ISSN: 1814-2427 ;EISSN: 1816-6326 ;DOI: 10.21511/im.20(2).2024.10Full text available |
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27 |
Material Type: Article
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The Application Theory of Planned Behavior to Predict an Indonesian Muslim Student’s Intention to Buy Halal Foods in TaiwanHabitat (Online), 2024-04, Vol.35 (1), p.79-95 [Peer Reviewed Journal]ISSN: 0853-5167 ;EISSN: 2338-2007 ;DOI: 10.21776/ub.habitat.2024.035.1.8Full text available |
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28 |
Material Type: Article
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What influences consumers' online medication purchase intentions and behavior? A scoping reviewFrontiers in pharmacology, 2024-02, Vol.15, p.1356059-1356059 [Peer Reviewed Journal]Copyright © 2024 Limbu and Huhmann. ;Copyright © 2024 Limbu and Huhmann. 2024 Limbu and Huhmann ;ISSN: 1663-9812 ;EISSN: 1663-9812 ;DOI: 10.3389/fphar.2024.1356059 ;PMID: 38414739Full text available |
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29 |
Material Type: Article
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Consumer Behaviour: Impact of Social and Environmental SustainabilityMarketynh i menedz͡h︡ment innovat͡s︡iĭ, 2024-03, Vol.15 (1), p.1-240 [Peer Reviewed Journal]ISSN: 2218-4511 ;EISSN: 2227-6718Full text available |
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30 |
Material Type: Article
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Will you purchase what I recommend? The role of interaction orientation, parasocial relation, and product involvementAsian Management and Business Review, 2024-03, Vol.4 (1) [Peer Reviewed Journal]EISSN: 2775-202X ;DOI: 10.20885/AMBR.vol4.iss1.art9Digital Resources/Online E-Resources |
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31 |
Material Type: Article
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The Dynamics of Social Media Marketing: Unraveling the Impact on Customer Purchase Intentions through Engagement and Trust유통과학연구, 2024, 22(3), , pp.21-31 [Peer Reviewed Journal]ISSN: 1738-3110 ;EISSN: 2093-7717 ;DOI: 10.15722/jds.22.03.202403.21Full text available |
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32 |
Material Type: Article
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Role of Social Media Health Influencers on Purchase Intention of Functional Beverages: Moderating Impact of Health ConsciousnessInformation & Media, 2024-03, Vol.99 [Peer Reviewed Journal]EISSN: 2783-6207 ;DOI: 10.15388/Im.2024.99.4Full text available |
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33 |
Material Type: Article
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How perceived usefulness leads to green purchase intention with a mediating effectContaduría, administración, 2024, Vol.69 (2), p.211-234 [Peer Reviewed Journal]LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISSN: 2448-8410 ;ISSN: 0186-1042 ;DOI: 10.22201/fca.24488410e.2024.4931Digital Resources/Online E-Resources |
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34 |
Material Type: Article
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Does user-generated content trigger university graduates’ online purchase intention? Mediating role of brand imageAsian Management and Business Review, 2024-02, Vol.4 (1) [Peer Reviewed Journal]EISSN: 2775-202X ;DOI: 10.20885/AMBR.vol4.iss1.art7Digital Resources/Online E-Resources |
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35 |
Material Type: Article
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The moderating role of perceived brand globalness on the effects of consumers’ attitude during periods of political controversies: three interconnected studies following marketing analytics’ best practicesJournal of marketing analytics, 2024 [Peer Reviewed Journal]ISSN: 2050-3318 ;ISSN: 2050-3326 ;EISSN: 2050-3326 ;DOI: 10.1057/s41270-024-00291-5Digital Resources/Online E-Resources |
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36 |
Material Type: Article
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Anyone Muslim but everywhere Hallyu: Does religious commitment still matter in exerting consumer behaviors?Jurnal Manajemen dan Pemasaran Jasa (online), 2023-11, Vol.16 (2), p.201-224 [Peer Reviewed Journal]ISSN: 0216-3780 ;EISSN: 2442-9732 ;DOI: 10.25105/jmpj.v16i2.17080Digital Resources/Online E-Resources |
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37 |
Material Type: Article
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Mediating role of consumer trust in local food restaurants on the relationship between social media marketing and consumer purchase intention in IndonesiaJurnal Manajemen dan Pemasaran Jasa (online), 2023-04, Vol.16 (1), p.13-28 [Peer Reviewed Journal]ISSN: 0216-3780 ;EISSN: 2442-9732 ;DOI: 10.25105/jmpj.v16i1.15513Digital Resources/Online E-Resources |
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38 |
Material Type: Article
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Consumer behaviour towards sponsored-labelled targeted advertisements on Meta platforms in the context of MauritiusJournal of business economics and management, 2024-01, Vol.25 (1), p.175 [Peer Reviewed Journal]2024. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1611-1699 ;EISSN: 2029-4433 ;DOI: 10.3846/jbem.2024.21109Full text available |
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39 |
Material Type: Article
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How Personality Traits Affect Customer Empathy Expression of Social Media Ads and Purchasing Intention: A Psychological PerspectiveJournal of theoretical and applied electronic commerce research, 2024-03, Vol.19 (1), p.581-596 [Peer Reviewed Journal]EISSN: 0718-1876 ;DOI: 10.3390/jtaer19010031Full text available |
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40 |
Material Type: Article
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Mechanism of forming Hanfu purchase intention: Authenticity of cultural elements and cultural compatibility perspectivesSocial behavior and personality, 2024-03, Vol.52 (3), p.1-18 [Peer Reviewed Journal]COPYRIGHT 2024 Scientific Journal Publishers, Ltd. ;ISSN: 0301-2212 ;DOI: 10.2224/sbp.12953Full text available |