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Results 21 - 40 of 92  for All Library Resources

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21
Digital Content Marketing and EWOM: A Mediational Serial Approach
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Article
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Digital Content Marketing and EWOM: A Mediational Serial Approach

Business systems research, 2023-12, Vol.14 (2), p.24-43 [Peer Reviewed Journal]

EISSN: 1847-9375 ;DOI: 10.2478/bsrj-2023-0010

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22
Information Commerce (i-Commerce) Usage and Purchase Decisions Among University Students During COVID-19
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Article
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Information Commerce (i-Commerce) Usage and Purchase Decisions Among University Students During COVID-19

Tržište, 2023-01, Vol.35 (1), p.77-92 [Peer Reviewed Journal]

ISSN: 0353-4790 ;EISSN: 1849-1383 ;DOI: 10.22598/mt/2023.35.1.77

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23
Dataset of concerns for privacy information practices and consumer behavior in online market: A survey in Vietnam
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Article
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Dataset of concerns for privacy information practices and consumer behavior in online market: A survey in Vietnam

Data in brief, 2024-06, Vol.54, p.110351-110351, Article 110351 [Peer Reviewed Journal]

2024 The Author(s) ;2024 The Author(s). ;ISSN: 2352-3409 ;EISSN: 2352-3409 ;DOI: 10.1016/j.dib.2024.110351 ;PMID: 38586131

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24
How enterprises' public welfare low-carbon behavior affects consumers’ green purchase behavior
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How enterprises' public welfare low-carbon behavior affects consumers’ green purchase behavior

Heliyon, 2024-04, Vol.10 (8), p.e29508-e29508, Article e29508 [Peer Reviewed Journal]

2024 The Authors ;2024 Published by Elsevier Ltd. ;2024 Published by Elsevier Ltd. 2024 ;ISSN: 2405-8440 ;EISSN: 2405-8440 ;DOI: 10.1016/j.heliyon.2024.e29508 ;PMID: 38644886

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25
Investigating the Role of Credibility of Sports Celebrity Endorsers Influencing Sports Celebrity Identification and Purchase Intention of Endorsed Brands
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Article
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Investigating the Role of Credibility of Sports Celebrity Endorsers Influencing Sports Celebrity Identification and Purchase Intention of Endorsed Brands

Tržište, 2022-01, Vol.34 (1), p.41-57 [Peer Reviewed Journal]

ISSN: 0353-4790 ;EISSN: 1849-1383 ;DOI: 10.22598/mt/2022.34.1.41

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26
Consumer ethnocentrism, cosmopolitanism, product judgment, and foreign product purchase intention: An empirical study in Vietnam
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Article
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Consumer ethnocentrism, cosmopolitanism, product judgment, and foreign product purchase intention: An empirical study in Vietnam

Innovative marketing, 2024-04, Vol.20 (2), p.116-127 [Peer Reviewed Journal]

ISSN: 1814-2427 ;EISSN: 1816-6326 ;DOI: 10.21511/im.20(2).2024.10

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27
The Application Theory of Planned Behavior to Predict an Indonesian Muslim Student’s Intention to Buy Halal Foods in Taiwan
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Article
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The Application Theory of Planned Behavior to Predict an Indonesian Muslim Student’s Intention to Buy Halal Foods in Taiwan

Habitat (Online), 2024-04, Vol.35 (1), p.79-95 [Peer Reviewed Journal]

ISSN: 0853-5167 ;EISSN: 2338-2007 ;DOI: 10.21776/ub.habitat.2024.035.1.8

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28
What influences consumers' online medication purchase intentions and behavior? A scoping review
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Article
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What influences consumers' online medication purchase intentions and behavior? A scoping review

Frontiers in pharmacology, 2024-02, Vol.15, p.1356059-1356059 [Peer Reviewed Journal]

Copyright © 2024 Limbu and Huhmann. ;Copyright © 2024 Limbu and Huhmann. 2024 Limbu and Huhmann ;ISSN: 1663-9812 ;EISSN: 1663-9812 ;DOI: 10.3389/fphar.2024.1356059 ;PMID: 38414739

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29
Consumer Behaviour: Impact of Social and Environmental Sustainability
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Article
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Consumer Behaviour: Impact of Social and Environmental Sustainability

Marketynh i menedz͡h︡ment innovat͡s︡iĭ, 2024-03, Vol.15 (1), p.1-240 [Peer Reviewed Journal]

ISSN: 2218-4511 ;EISSN: 2227-6718

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30
Will you purchase what I recommend? The role of interaction orientation, parasocial relation, and product involvement
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Article
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Will you purchase what I recommend? The role of interaction orientation, parasocial relation, and product involvement

Asian Management and Business Review, 2024-03, Vol.4 (1) [Peer Reviewed Journal]

EISSN: 2775-202X ;DOI: 10.20885/AMBR.vol4.iss1.art9

Digital Resources/Online E-Resources

31
The Dynamics of Social Media Marketing: Unraveling the Impact on Customer Purchase Intentions through Engagement and Trust
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Article
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The Dynamics of Social Media Marketing: Unraveling the Impact on Customer Purchase Intentions through Engagement and Trust

유통과학연구, 2024, 22(3), , pp.21-31 [Peer Reviewed Journal]

ISSN: 1738-3110 ;EISSN: 2093-7717 ;DOI: 10.15722/jds.22.03.202403.21

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32
Role of Social Media Health Influencers on Purchase Intention of Functional Beverages: Moderating Impact of Health Consciousness
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Article
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Role of Social Media Health Influencers on Purchase Intention of Functional Beverages: Moderating Impact of Health Consciousness

Information & Media, 2024-03, Vol.99 [Peer Reviewed Journal]

EISSN: 2783-6207 ;DOI: 10.15388/Im.2024.99.4

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33
How perceived usefulness leads to green purchase intention with a mediating effect
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Article
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How perceived usefulness leads to green purchase intention with a mediating effect

Contaduría, administración, 2024, Vol.69 (2), p.211-234 [Peer Reviewed Journal]

LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISSN: 2448-8410 ;ISSN: 0186-1042 ;DOI: 10.22201/fca.24488410e.2024.4931

Digital Resources/Online E-Resources

34
Does user-generated content trigger university graduates’ online purchase intention? Mediating role of brand image
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Article
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Does user-generated content trigger university graduates’ online purchase intention? Mediating role of brand image

Asian Management and Business Review, 2024-02, Vol.4 (1) [Peer Reviewed Journal]

EISSN: 2775-202X ;DOI: 10.20885/AMBR.vol4.iss1.art7

Digital Resources/Online E-Resources

35
The moderating role of perceived brand globalness on the effects of consumers’ attitude during periods of political controversies: three interconnected studies following marketing analytics’ best practices
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Article
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The moderating role of perceived brand globalness on the effects of consumers’ attitude during periods of political controversies: three interconnected studies following marketing analytics’ best practices

Journal of marketing analytics, 2024 [Peer Reviewed Journal]

ISSN: 2050-3318 ;ISSN: 2050-3326 ;EISSN: 2050-3326 ;DOI: 10.1057/s41270-024-00291-5

Digital Resources/Online E-Resources

36
Anyone Muslim but everywhere Hallyu: Does religious commitment still matter in exerting consumer behaviors?
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Article
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Anyone Muslim but everywhere Hallyu: Does religious commitment still matter in exerting consumer behaviors?

Jurnal Manajemen dan Pemasaran Jasa (online), 2023-11, Vol.16 (2), p.201-224 [Peer Reviewed Journal]

ISSN: 0216-3780 ;EISSN: 2442-9732 ;DOI: 10.25105/jmpj.v16i2.17080

Digital Resources/Online E-Resources

37
Mediating role of consumer trust in local food restaurants on the relationship between social media marketing and consumer purchase intention in Indonesia
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Article
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Mediating role of consumer trust in local food restaurants on the relationship between social media marketing and consumer purchase intention in Indonesia

Jurnal Manajemen dan Pemasaran Jasa (online), 2023-04, Vol.16 (1), p.13-28 [Peer Reviewed Journal]

ISSN: 0216-3780 ;EISSN: 2442-9732 ;DOI: 10.25105/jmpj.v16i1.15513

Digital Resources/Online E-Resources

38
Consumer behaviour towards sponsored-labelled targeted advertisements on Meta platforms in the context of Mauritius
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Article
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Consumer behaviour towards sponsored-labelled targeted advertisements on Meta platforms in the context of Mauritius

Journal of business economics and management, 2024-01, Vol.25 (1), p.175 [Peer Reviewed Journal]

2024. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1611-1699 ;EISSN: 2029-4433 ;DOI: 10.3846/jbem.2024.21109

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39
How Personality Traits Affect Customer Empathy Expression of Social Media Ads and Purchasing Intention: A Psychological Perspective
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Article
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How Personality Traits Affect Customer Empathy Expression of Social Media Ads and Purchasing Intention: A Psychological Perspective

Journal of theoretical and applied electronic commerce research, 2024-03, Vol.19 (1), p.581-596 [Peer Reviewed Journal]

EISSN: 0718-1876 ;DOI: 10.3390/jtaer19010031

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40
Mechanism of forming Hanfu purchase intention: Authenticity of cultural elements and cultural compatibility perspectives
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Article
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Mechanism of forming Hanfu purchase intention: Authenticity of cultural elements and cultural compatibility perspectives

Social behavior and personality, 2024-03, Vol.52 (3), p.1-18 [Peer Reviewed Journal]

COPYRIGHT 2024 Scientific Journal Publishers, Ltd. ;ISSN: 0301-2212 ;DOI: 10.2224/sbp.12953

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Results 21 - 40 of 92  for All Library Resources

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