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61
Uncanny Valley Effects on Chatbot Trust, Purchase Intention, and Adoption Intention in the Context of E-Commerce: The Moderating Role of Avatar Familiarity
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Uncanny Valley Effects on Chatbot Trust, Purchase Intention, and Adoption Intention in the Context of E-Commerce: The Moderating Role of Avatar Familiarity

International journal of human-computer interaction, 2024-01, Vol.40 (2), p.441-456 [Peer Reviewed Journal]

2022 The Author(s). Published with license by Taylor & Francis Group, LLC. 2022 ;ISSN: 1044-7318 ;EISSN: 1532-7590 ;DOI: 10.1080/10447318.2022.2121038

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62
The Purchase Intention of Environmentally Friendly Milk Bottles: Role of Product Knowledge and Environmental Concern
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Article
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The Purchase Intention of Environmentally Friendly Milk Bottles: Role of Product Knowledge and Environmental Concern

Journal of consumer sciences (Online), 2023-11, Vol.8 (3), p.379-394 [Peer Reviewed Journal]

ISSN: 2460-8963 ;EISSN: 2460-8963 ;DOI: 10.29244/jcs.8.3.379-394

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63
Da mordida à curtida: a influência do grau de uso corporativo e repercussão nas mídias sociais na recomendação online dos clientes de bares e restaurantes
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Article
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Da mordida à curtida: a influência do grau de uso corporativo e repercussão nas mídias sociais na recomendação online dos clientes de bares e restaurantes

Revista brasileira de marketing, 2022-01, Vol.21 (2), p.412-467

2022. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2177-5184 ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v21i2.19077

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64
Compreendendo perfis de preferência por produtos sustentáveis: a influência condicional do ceticismo a partir do capital social
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Article
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Compreendendo perfis de preferência por produtos sustentáveis: a influência condicional do ceticismo a partir do capital social

Revista brasileira de marketing, 2022-01, Vol.21 (2), p.292-366

2022. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2177-5184 ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v21i2.19759

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65
‘Young, wild, and green’? Uma análise da influência do afeto ambiental na intenção de compra de produtos verdes por jovens
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Article
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‘Young, wild, and green’? Uma análise da influência do afeto ambiental na intenção de compra de produtos verdes por jovens

Revista brasileira de marketing, 2022-01, Vol.21 (2), p.232-291

2022. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2177-5184 ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v21i2.18966

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66
Respostas a eliminação de marcas: uma análise da autoconexão com marcas
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Article
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Respostas a eliminação de marcas: uma análise da autoconexão com marcas

Revista brasileira de marketing, 2022-01, Vol.21 (2), p.468

2022. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v21i2.18452

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67
Examining the moderating role of perceived risk and web atmospherics in online luxury purchase intention
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Article
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Examining the moderating role of perceived risk and web atmospherics in online luxury purchase intention

Journal of fashion marketing and management, 2021-08, Vol.25 (4), p.585-605 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1361-2026 ;EISSN: 1758-7433 ;DOI: 10.1108/JFMM-05-2020-0089

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68
Factors Affecting Impulse Buying Behavior of Consumers
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Article
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Factors Affecting Impulse Buying Behavior of Consumers

Frontiers in psychology, 2021-06, Vol.12, p.697080-697080 [Peer Reviewed Journal]

Copyright © 2021 Rodrigues, Lopes and Varela. 2021 Rodrigues, Lopes and Varela ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2021.697080 ;PMID: 34149580

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69
The effectiveness of celebrity endorsements: a meta-analysis
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The effectiveness of celebrity endorsements: a meta-analysis

Journal of the Academy of Marketing Science, 2017-01, Vol.45 (1), p.55-75 [Peer Reviewed Journal]

The Author(s) 2016 ;COPYRIGHT 2017 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, 2017. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-016-0503-8 ;CODEN: JAMSDE

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70
Social eWOM: does it affect the brand attitude and purchase intention of brands?
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Article
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Social eWOM: does it affect the brand attitude and purchase intention of brands?

Management research review, 2017-01, Vol.40 (3), p.310-330 [Peer Reviewed Journal]

Emerald Publishing Limited ;ISSN: 2040-8269 ;EISSN: 2040-8277 ;DOI: 10.1108/MRR-07-2015-0161

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71
How Live Streaming Features Impact Consumers’ Purchase Intention in the Context of Cross-Border E-Commerce? A Research Based on SOR Theory
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How Live Streaming Features Impact Consumers’ Purchase Intention in the Context of Cross-Border E-Commerce? A Research Based on SOR Theory

Frontiers in psychology, 2021-11, Vol.12, p.767876-767876 [Peer Reviewed Journal]

Copyright © 2021 Guo, Li, Xu and Zeng. 2021 Guo, Li, Xu and Zeng ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2021.767876 ;PMID: 34803849

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72
Authenticity in branding – exploring antecedents and consequences of brand authenticity
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Article
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Authenticity in branding – exploring antecedents and consequences of brand authenticity

European journal of marketing, 2017-01, Vol.51 (2), p.324-348 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-10-2014-0633

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73
Management IMPACT OF SOCIAL MEDIA MARKETING AND BRAND AWARENESS ON PURCHASE INTENTION IN COFFEE SHOP CULINARY IN SURABAYA
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Article
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Management IMPACT OF SOCIAL MEDIA MARKETING AND BRAND AWARENESS ON PURCHASE INTENTION IN COFFEE SHOP CULINARY IN SURABAYA

IJEBD (International Journal of Entrepreneurship and Business Development) (Online), 2023-09, Vol.6 (5), p.968-977 [Peer Reviewed Journal]

ISSN: 2597-4750 ;EISSN: 2597-4785 ;DOI: 10.29138/ijebd.v6i5.2367

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74
EXAMINING PURCHASE INTENTION OF PRIVATE-LABEL BRANDS: THE MODERATING EFFECT OF BRAND CATEGORY
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Article
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EXAMINING PURCHASE INTENTION OF PRIVATE-LABEL BRANDS: THE MODERATING EFFECT OF BRAND CATEGORY

Jurnal Aplikasi Manajemen, 2023-09, Vol.21 (3), p.842-862 [Peer Reviewed Journal]

ISSN: 1693-5241 ;EISSN: 2302-6332 ;DOI: 10.21776/ub.jam.2023.021.03.20

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75
An assessment of corporate social responsibility on customer company identification and loyalty in banking industry: a PLS-SEM analysis
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Article
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An assessment of corporate social responsibility on customer company identification and loyalty in banking industry: a PLS-SEM analysis

Management research review, 2020-11, Vol.43 (11), p.1337-1370 [Peer Reviewed Journal]

Emerald Publishing Limited ;ISSN: 2040-8269 ;EISSN: 2040-8277 ;DOI: 10.1108/MRR-08-2019-0341

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76
Big Five personality traits and green consumption: bridging the attitude-intention-behavior gap
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Article
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Big Five personality traits and green consumption: bridging the attitude-intention-behavior gap

Asia Pacific journal of marketing and logistics, 2022-06, Vol.34 (6), p.1123-1144 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-04-2021-0276

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77
We Eat First with Our (Digital) Eyes: Enhancing Mental Simulation of Eating Experiences via Visual-Enabling Technologies
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Article
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We Eat First with Our (Digital) Eyes: Enhancing Mental Simulation of Eating Experiences via Visual-Enabling Technologies

Journal of retailing, 2022-06, Vol.98 (2), p.277-293 [Peer Reviewed Journal]

2021 New York University ;2021. New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2021.04.003

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78
The Impact of Different Touchpoints on Brand Consideration
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Article
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The Impact of Different Touchpoints on Brand Consideration

Journal of retailing, 2015-06, Vol.91 (2), p.235-253 [Peer Reviewed Journal]

2015 New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2014.12.008 ;CODEN: JLREA3

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79
Efeito do estilo de vida relacionado à alimentação orgânica na atitude e intenção de compra de alimentos orgânicos: evidências do Brasil
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Article
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Efeito do estilo de vida relacionado à alimentação orgânica na atitude e intenção de compra de alimentos orgânicos: evidências do Brasil

Revista brasileira de marketing, 2021-10, Vol.20 (4), p.267

2021. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v20i4.19192

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80
Apenas uma postagem? previsões de vendas diárias de empresas varejistas de beleza e cosmético a partir da influência de mídias sociais
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Article
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Apenas uma postagem? previsões de vendas diárias de empresas varejistas de beleza e cosmético a partir da influência de mídias sociais

Revista brasileira de marketing, 2021-10, Vol.20 (4), p.241-266

2021. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2177-5184 ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v20i4.17914

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Results 61 - 80 of 8,334  for All Library Resources

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