Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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61 |
Material Type: Article
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Uncanny Valley Effects on Chatbot Trust, Purchase Intention, and Adoption Intention in the Context of E-Commerce: The Moderating Role of Avatar FamiliarityInternational journal of human-computer interaction, 2024-01, Vol.40 (2), p.441-456 [Peer Reviewed Journal]2022 The Author(s). Published with license by Taylor & Francis Group, LLC. 2022 ;ISSN: 1044-7318 ;EISSN: 1532-7590 ;DOI: 10.1080/10447318.2022.2121038Digital Resources/Online E-Resources |
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62 |
Material Type: Article
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The Purchase Intention of Environmentally Friendly Milk Bottles: Role of Product Knowledge and Environmental ConcernJournal of consumer sciences (Online), 2023-11, Vol.8 (3), p.379-394 [Peer Reviewed Journal]ISSN: 2460-8963 ;EISSN: 2460-8963 ;DOI: 10.29244/jcs.8.3.379-394Full text available |
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63 |
Material Type: Article
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Da mordida à curtida: a influência do grau de uso corporativo e repercussão nas mídias sociais na recomendação online dos clientes de bares e restaurantesRevista brasileira de marketing, 2022-01, Vol.21 (2), p.412-4672022. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2177-5184 ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v21i2.19077Full text available |
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64 |
Material Type: Article
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Compreendendo perfis de preferência por produtos sustentáveis: a influência condicional do ceticismo a partir do capital socialRevista brasileira de marketing, 2022-01, Vol.21 (2), p.292-3662022. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2177-5184 ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v21i2.19759Full text available |
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65 |
Material Type: Article
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‘Young, wild, and green’? Uma análise da influência do afeto ambiental na intenção de compra de produtos verdes por jovensRevista brasileira de marketing, 2022-01, Vol.21 (2), p.232-2912022. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2177-5184 ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v21i2.18966Full text available |
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66 |
Material Type: Article
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Respostas a eliminação de marcas: uma análise da autoconexão com marcasRevista brasileira de marketing, 2022-01, Vol.21 (2), p.4682022. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v21i2.18452Full text available |
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67 |
Material Type: Article
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Examining the moderating role of perceived risk and web atmospherics in online luxury purchase intentionJournal of fashion marketing and management, 2021-08, Vol.25 (4), p.585-605 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1361-2026 ;EISSN: 1758-7433 ;DOI: 10.1108/JFMM-05-2020-0089Full text available |
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68 |
Material Type: Article
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Factors Affecting Impulse Buying Behavior of ConsumersFrontiers in psychology, 2021-06, Vol.12, p.697080-697080 [Peer Reviewed Journal]Copyright © 2021 Rodrigues, Lopes and Varela. 2021 Rodrigues, Lopes and Varela ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2021.697080 ;PMID: 34149580Full text available |
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69 |
Material Type: Article
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The effectiveness of celebrity endorsements: a meta-analysisJournal of the Academy of Marketing Science, 2017-01, Vol.45 (1), p.55-75 [Peer Reviewed Journal]The Author(s) 2016 ;COPYRIGHT 2017 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, 2017. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-016-0503-8 ;CODEN: JAMSDEFull text available |
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70 |
Material Type: Article
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Social eWOM: does it affect the brand attitude and purchase intention of brands?Management research review, 2017-01, Vol.40 (3), p.310-330 [Peer Reviewed Journal]Emerald Publishing Limited ;ISSN: 2040-8269 ;EISSN: 2040-8277 ;DOI: 10.1108/MRR-07-2015-0161Full text available |
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71 |
Material Type: Article
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How Live Streaming Features Impact Consumers’ Purchase Intention in the Context of Cross-Border E-Commerce? A Research Based on SOR TheoryFrontiers in psychology, 2021-11, Vol.12, p.767876-767876 [Peer Reviewed Journal]Copyright © 2021 Guo, Li, Xu and Zeng. 2021 Guo, Li, Xu and Zeng ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2021.767876 ;PMID: 34803849Full text available |
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72 |
Material Type: Article
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Authenticity in branding – exploring antecedents and consequences of brand authenticityEuropean journal of marketing, 2017-01, Vol.51 (2), p.324-348 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-10-2014-0633Full text available |
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73 |
Material Type: Article
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Management IMPACT OF SOCIAL MEDIA MARKETING AND BRAND AWARENESS ON PURCHASE INTENTION IN COFFEE SHOP CULINARY IN SURABAYAIJEBD (International Journal of Entrepreneurship and Business Development) (Online), 2023-09, Vol.6 (5), p.968-977 [Peer Reviewed Journal]ISSN: 2597-4750 ;EISSN: 2597-4785 ;DOI: 10.29138/ijebd.v6i5.2367Full text available |
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74 |
Material Type: Article
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EXAMINING PURCHASE INTENTION OF PRIVATE-LABEL BRANDS: THE MODERATING EFFECT OF BRAND CATEGORYJurnal Aplikasi Manajemen, 2023-09, Vol.21 (3), p.842-862 [Peer Reviewed Journal]ISSN: 1693-5241 ;EISSN: 2302-6332 ;DOI: 10.21776/ub.jam.2023.021.03.20Full text available |
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75 |
Material Type: Article
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An assessment of corporate social responsibility on customer company identification and loyalty in banking industry: a PLS-SEM analysisManagement research review, 2020-11, Vol.43 (11), p.1337-1370 [Peer Reviewed Journal]Emerald Publishing Limited ;ISSN: 2040-8269 ;EISSN: 2040-8277 ;DOI: 10.1108/MRR-08-2019-0341Full text available |
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76 |
Material Type: Article
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Big Five personality traits and green consumption: bridging the attitude-intention-behavior gapAsia Pacific journal of marketing and logistics, 2022-06, Vol.34 (6), p.1123-1144 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-04-2021-0276Full text available |
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77 |
Material Type: Article
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We Eat First with Our (Digital) Eyes: Enhancing Mental Simulation of Eating Experiences via Visual-Enabling TechnologiesJournal of retailing, 2022-06, Vol.98 (2), p.277-293 [Peer Reviewed Journal]2021 New York University ;2021. New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2021.04.003Full text available |
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78 |
Material Type: Article
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The Impact of Different Touchpoints on Brand ConsiderationJournal of retailing, 2015-06, Vol.91 (2), p.235-253 [Peer Reviewed Journal]2015 New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2014.12.008 ;CODEN: JLREA3Full text available |
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79 |
Material Type: Article
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Efeito do estilo de vida relacionado à alimentação orgânica na atitude e intenção de compra de alimentos orgânicos: evidências do BrasilRevista brasileira de marketing, 2021-10, Vol.20 (4), p.2672021. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v20i4.19192Full text available |
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80 |
Material Type: Article
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Apenas uma postagem? previsões de vendas diárias de empresas varejistas de beleza e cosmético a partir da influência de mídias sociaisRevista brasileira de marketing, 2021-10, Vol.20 (4), p.241-2662021. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2177-5184 ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v20i4.17914Full text available |