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Results 41 - 60 of 131 for All Library Resources

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Peer-reviewed Journals (105)

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Result Number	Material Type	Record Details and Options
41	Material Type: Article	How Sensitive are Indonesian Customers to Sexual Appeal Advertising? (A Study of the Axe TV Commercial, “Heaven on Earth”) Mediterranean journal of social sciences, 2015-04 [Peer Reviewed Journal] ISSN: 2039-9340 ;EISSN: 2039-2117 ;DOI: 10.5901/mjss.2015.v6n2s5p149 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
42	Material Type: Article	The Effects of Celebrity Characteristics on Purchase Intentions: A Focus on Consumer Concern of Environmental Issues Sustainability, 2021-04, Vol.13 (8), p.4083 [Peer Reviewed Journal] 2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su13084083 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
43	Material Type: Article	The impact of disgust on consumers’ purchase intentions: an empirical assessment The Journal of consumer marketing, 2018-01, Vol.35 (1), p.105-115 [Peer Reviewed Journal] Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-04-2016-1786 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
44	Material Type: Article	Advertising and Eco-Labels as Influencers of Eco-Consumer Attitudes and Awareness-Case Study of Ecuador Foods, 2024-01, Vol.13 (2), p.228 [Peer Reviewed Journal] COPYRIGHT 2024 MDPI AG ;2024 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2304-8158 ;EISSN: 2304-8158 ;DOI: 10.3390/foods13020228 ;PMID: 38254529 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
45	Material Type: Article	Advertising Value Constructs’ Implication on Purchase Intention: Social Media Advertising Management dynamics in the knowledge economy, 2022-09, Vol.10 (3), p.287-303 [Peer Reviewed Journal] COPYRIGHT 2022 National University of Political Studies and Public Administration, College of Management ;ISSN: 2392-8042 ;ISSN: 2286-2668 ;EISSN: 2392-8042 ;DOI: 10.2478/mdke-2022-0019 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
46	Material Type: Article	One step deeper: gender and congruity in celebrity endorsement Marketing intelligence & planning, 2017-09, Vol.35 (6), p.774-788 Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-02-2017-0034 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
47	Material Type: Article	Downward price-based luxury brand line extension: Effects on premium luxury buyer's perception and consequences on buying intention and brand loyalty European research on management and business economics, 2022-09, Vol.28 (3), p.100198, Article 100198 [Peer Reviewed Journal] 2022 The Authors ;ISSN: 2444-8834 ;EISSN: 2444-8842 ;DOI: 10.1016/j.iedeen.2022.100198 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
48	Material Type: Article	The risk-value trade-off: price and brand information impact consumers' intentions to purchase OTC drugs Journal of pharmaceutical policy and practice, 2021-01, Vol.14 (1), p.11-11, Article 11 [Peer Reviewed Journal] COPYRIGHT 2021 BioMed Central Ltd. ;2021. This work is licensed under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;The Author(s) 2021 ;ISSN: 2052-3211 ;EISSN: 2052-3211 ;DOI: 10.1186/s40545-020-00293-5 ;PMID: 33487179 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
49	Material Type: Article	RELATIONSHIP BETWEEN INFLUENCER MARKETING AND PURCHASE INTENTION: FOCUSING ON VIETNAMESE GEN Z CONSUMERS Independent Journal of Management & Production, 2022-03, Vol.13 (2), p.810-828 Copyright Independent Journal of Management & Production, I J M & P Mar/Apr 2022 ;LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI \| INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISSN: 2236-269X ;EISSN: 2236-269X ;DOI: 10.14807/ijmp.v13i2.1603 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
50	Material Type: Article	SOCIAL MEDIA MARKETING AND PURCHASE INTENTION: EVIDENCE FROM KOSOVO Ekonomska misao i praksa, 2021-12, Vol.30 (2), p.475-492 [Peer Reviewed Journal] 2021. This work is published under https://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1330-1039 ;EISSN: 1848-963X ;DOI: 10.17818/EMIP/2021/2.8 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
51	Material Type: Article	Influence of in-store and out-of-store creative advertising strategies on consumer attitude and purchase intention Intangible capital, 2017-01, Vol.13 (3), p.523-547 ISSN: 2014-3214 ;ISSN: 1697-9818 ;EISSN: 1697-9818 ;DOI: 10.3926/ic.986 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
52	Material Type: Article	Golf Product Advertising Value, Attitude Toward Advertising and Brand, and Purchase Intention Social behavior and personality, 2016-06, Vol.44 (5), p.785-800 [Peer Reviewed Journal] COPYRIGHT 2016 Scientific Journal Publishers, Ltd. ;COPYRIGHT 2016 Scientific Journal Publishers, Ltd. ;Copyright Scientific Journal Publishers Ltd 2016 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.2016.44.5.785 ;CODEN: SBHPAF Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
53	Material Type: Article	The influence of values in sustainable consumption among millennials Zeitschrift für Betriebswirtschaft, 2022-08, Vol.92 (6), p.899-928 [Peer Reviewed Journal] The Author(s) 2021 ;The Author(s) 2021. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1861-8928 ;ISSN: 0044-2372 ;EISSN: 1861-8928 ;DOI: 10.1007/s11573-021-01072-7 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
54	Material Type: Article	Moderating effects of marketing communication and financial consideration on customer attitude and intention to purchase Islamic banking products: A conceptual framework Journal of Islamic marketing, 2018-10, Vol.9 (4), p.799-822 [Peer Reviewed Journal] Emerald Publishing Limited 2018 ;ISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-01-2017-0005 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
55	Material Type: Article	Effect of Cultural Distinctiveness and Perception of Digital Advertising Appeals on Online Purchase Intention of Clothing Brands: Moderation of Gender Egalitarianism Information (Basel), 2021-02, Vol.12 (2), p.72 [Peer Reviewed Journal] 2021. This work is licensed under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2078-2489 ;EISSN: 2078-2489 ;DOI: 10.3390/info12020072 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
56	Material Type: Article	Product versus region of origin: which wins in consumer persuasion? British food journal (1966), 2016-09, Vol.118 (9), p.2157-2170 [Peer Reviewed Journal] Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 0007-070X ;EISSN: 1758-4108 ;DOI: 10.1108/BFJ-01-2016-0035 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
57	Material Type: Article	Social media advertisements and their influence on consumer purchase intention Cogent business & management, 2021, Vol.8 (1), p.1-18 [Peer Reviewed Journal] 2021 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. 2021 ;2021 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. This work is licensed under the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2021.2000697 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
58	Material Type: Article	How the Microfilm Marketing Strategy Stimulates Consumers' Purchase Intention Social behavior and personality, 2018-06, Vol.46 (6), p.953-968 [Peer Reviewed Journal] COPYRIGHT 2018 Scientific Journal Publishers, Ltd. ;COPYRIGHT 2018 Scientific Journal Publishers, Ltd. ;Copyright Scientific Journal Publishers Ltd 2018 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.6943 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
59	Material Type: Article	Involvement Theory with Market Segmentation: Effect of False Functional Food Advertising on Purchase Intention Foods, 2022-03, Vol.11 (7), p.978 [Peer Reviewed Journal] 2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2022 by the authors. 2022 ;ISSN: 2304-8158 ;EISSN: 2304-8158 ;DOI: 10.3390/foods11070978 ;PMID: 35407066 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
60	Material Type: Article	The impacts of green claims on coffee consumers’ purchase intention British food journal (1966), 2015-01, Vol.117 (1), p.195-209 [Peer Reviewed Journal] Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0007-070X ;EISSN: 1758-4108 ;DOI: 10.1108/BFJ-07-2013-0196 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by

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Results 41 - 60 of 131 for All Library Resources

ISSN: 2039-9340 ;EISSN: 2039-2117 ;DOI: 10.5901/mjss.2015.v6n2s5p149

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-04-2016-1786

COPYRIGHT 2022 National University of Political Studies and Public Administration, College of Management ;ISSN: 2392-8042 ;ISSN: 2286-2668 ;EISSN: 2392-8042 ;DOI: 10.2478/mdke-2022-0019

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-02-2017-0034

2022 The Authors ;ISSN: 2444-8834 ;EISSN: 2444-8842 ;DOI: 10.1016/j.iedeen.2022.100198

2021. This work is published under https://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1330-1039 ;EISSN: 1848-963X ;DOI: 10.17818/EMIP/2021/2.8

ISSN: 2014-3214 ;ISSN: 1697-9818 ;EISSN: 1697-9818 ;DOI: 10.3926/ic.986

COPYRIGHT 2016 Scientific Journal Publishers, Ltd. ;COPYRIGHT 2016 Scientific Journal Publishers, Ltd. ;Copyright Scientific Journal Publishers Ltd 2016 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.2016.44.5.785 ;CODEN: SBHPAF

Emerald Publishing Limited 2018 ;ISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-01-2017-0005

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 0007-070X ;EISSN: 1758-4108 ;DOI: 10.1108/BFJ-01-2016-0035

COPYRIGHT 2018 Scientific Journal Publishers, Ltd. ;COPYRIGHT 2018 Scientific Journal Publishers, Ltd. ;Copyright Scientific Journal Publishers Ltd 2018 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.6943

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0007-070X ;EISSN: 1758-4108 ;DOI: 10.1108/BFJ-07-2013-0196

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