Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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21 |
Material Type: Article
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Fifty years of the European Journal of Marketing: a bibliometric analysisEuropean journal of marketing, 2018-02, Vol.52 (1/2), p.439-468 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-11-2017-0853Full text available |
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22 |
Material Type: Article
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Social media engagement behavior: A framework for engaging customers through social media contentEuropean journal of marketing, 2019-10, Vol.53 (10), p.2213-2243 [Peer Reviewed Journal]Emerald Publishing Limited 2019 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-03-2017-0182Full text available |
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23 |
Material Type: Article
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O papel das emoções do consumidor em situações de discrepância de descontoRevista brasileira de marketing, 2023-01, Vol.22 (1), p.1212023. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v22i1.21516Full text available |
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24 |
Material Type: Article
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“Difícil de ler, Difícil de Acreditar”: Efeitos da (Dis)fluência na credibilidade de eWOMs e intenções de compraRevista brasileira de marketing, 2023-01, Vol.22 (1), p.1692023. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v22i1.21421Full text available |
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25 |
Material Type: Article
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The effects of perceived luxury value on customer engagement and purchase intention in live streaming shoppingAsia Pacific journal of marketing and logistics, 2022-06, Vol.34 (6), p.1303-1323 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-08-2021-0564Full text available |
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26 |
Material Type: Article
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Examining the Impact of Sensory Marketing on Young Consumers: A McDonald’s Case StudyInternational review of management and marketing, 2023-05, Vol.13 (3), p.16-24 [Peer Reviewed Journal]2023. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2146-4405 ;EISSN: 2146-4405 ;DOI: 10.32479/irmm.14320Full text available |
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27 |
Material Type: Article
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Decision Confidence and Purchase Intention in Software Trials: A Cognitive Stopping Rule PerspectiveAssociation for Information Systems transactions on human-computer interaction, 2017-06, Vol.9 (2), p.123-148 [Peer Reviewed Journal]Copyright Association for Information Systems Jun 2017 ;ISSN: 1944-3900 ;EISSN: 1944-3900 ;DOI: 10.17705/1thci.00092Full text available |
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28 |
Material Type: Article
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Customer engagement behaviours in social media: capturing innovation opportunitiesThe Journal of services marketing, 2018-02, Vol.32 (1), p.83-94 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0887-6045 ;EISSN: 2054-1651 ;DOI: 10.1108/JSM-02-2017-0059Full text available |
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29 |
Material Type: Article
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The relative impact of QR codes on omnichannel customer experience and purchase intentionISSN: 1877-0509 ;EISSN: 1877-0509 ;DOI: 10.1016/j.procs.2023.01.383Digital Resources/Online E-Resources |
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30 |
Material Type: Article
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The Case for Compatibility: Product Attitudes and Purchase Intentions for Upper versus Lowercase Brand NamesJournal of retailing, 2018-12, Vol.94 (4), p.393-407 [Peer Reviewed Journal]2018 ;Copyright New York University Dec 2018 ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2018.10.002Full text available |
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31 |
Material Type: Article
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Two decades of research on nation branding: a review and future research agendaInternational marketing review, 2021-02, Vol.38 (1), p.46-69 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-01-2019-0028Full text available |
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32 |
Material Type: Article
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Technology readiness: a meta-analysis of conceptualizations of the construct and its impact on technology usageJournal of the Academy of Marketing Science, 2020-07, Vol.48 (4), p.649-669 [Peer Reviewed Journal]The Author(s) 2019 ;COPYRIGHT 2020 Springer ;The Author(s) 2019. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00680-8Full text available |
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33 |
Material Type: Article
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Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysisJournal of the Academy of Marketing Science, 2020-05, Vol.48 (3), p.360-383 [Peer Reviewed Journal]The Author(s) 2019 ;COPYRIGHT 2020 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00663-9Full text available |
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34 |
Material Type: Article
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Effective Factors in Selecting Purchasing Channels for Cosmetic Products in IranSymphonya, 2023-11 (1), p.68-95ISSN: 1593-0300 ;EISSN: 1593-0319 ;DOI: 10.4468/2023.01.05malekpour.caboni.sedighi.basileFull text available |
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35 |
Material Type: Article
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Personalized mobile marketing strategiesJournal of the Academy of Marketing Science, 2020, Vol.48 (1), p.64-78 [Peer Reviewed Journal]Academy of Marketing Science 2019 ;COPYRIGHT 2020 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00693-3Full text available |
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36 |
Material Type: Article
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Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel IntegrationJournal of retailing, 2015-06, Vol.91 (2), p.309-325 [Peer Reviewed Journal]2015 New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2014.12.009 ;CODEN: JLREA3Full text available |
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37 |
Material Type: Article
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Counterfeit Luxuries: Does Moral Reasoning Strategy Influence Consumers' Pursuit of Counterfeits?Journal of business ethics, 2018-08, Vol.151 (1), p.249-264 [Peer Reviewed Journal]Springer Nature B.V. 2018 ;Springer Science+Business Media Dordrecht 2016 ;Journal of Business Ethics is a copyright of Springer, (2016). All Rights Reserved. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-016-3255-yFull text available |
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38 |
Material Type: Article
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Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agendaJournal of the Academy of Marketing Science, 2021-01, Vol.49 (1), p.51-70 [Peer Reviewed Journal]The Author(s) 2020 ;COPYRIGHT 2021 Springer ;The Author(s) 2020. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-020-00733-3Full text available |
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39 |
Material Type: Article
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Que tal uma carne alternativa? O efeito da neofobia e dos afetos negativos na intenção em comprar substitutos da carneRevista brasileira de marketing, 2022-07, Vol.21 (4), p.12442022. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v21i4.20166Full text available |
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40 |
Material Type: Article
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Variáveis comportamentais do consumidor em relação aos produtos verdes: uma revisão sistemática de literaturaRevista brasileira de marketing, 2022-07, Vol.21 (4), p.13072022. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v21i4.20016Full text available |