skip to main content
Language:
Search Limited to: Search Limited to: Resource type Show Results with: Show Results with: Search type Index

Results 1 - 20 of 144  for All Library Resources

Sorted by: Sorted by: RelevanceOr hit Enter to replace sort method
Results 1 2 3 4 5 next page
Show only
Refined by: subject: Advertising remove subject: Business & Economics remove
Result Number Material Type Add to My Shelf Action Record Details and Options
1
Evolution of retail formats: Past, present, and future
Evolution of retail formats: Past, present, and future
Material Type:
Article 		Add to My Research

Evolution of retail formats: Past, present, and future

Journal of retailing, 2021-03, Vol.97 (1), p.42-61 [Peer Reviewed Journal]

2020 New York University ;2020. New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2020.11.002

Full text available

Citations Cited by
2
Developing strategies for international celebrity branding: a comparative analysis between Western and South Asian cultures
Developing strategies for international celebrity branding: a comparative analysis between Western and South Asian cultures
Material Type:
Article 		Add to My Research

Developing strategies for international celebrity branding: a comparative analysis between Western and South Asian cultures

International marketing review, 2023-02, Vol.40 (1), p.102-126 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-08-2021-0261

Full text available

Citations Cited by
3
Exciting red and competent blue: the importance of color in marketing
Exciting red and competent blue: the importance of color in marketing
Material Type:
Article 		Add to My Research

Exciting red and competent blue: the importance of color in marketing

Journal of the Academy of Marketing Science, 2012-09, Vol.40 (5), p.711-727 [Peer Reviewed Journal]

Academy of Marketing Science 2011 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-010-0245-y ;CODEN: JAMSDE

Full text available

Citations Cited by
4
Understanding online purchase intention: the mediating role of attitude towards advertising
Understanding online purchase intention: the mediating role of attitude towards advertising
Material Type:
Article 		Add to My Research

Understanding online purchase intention: the mediating role of attitude towards advertising

Cogent business & management, 2022-12, Vol.9 (1), p.1-23 [Peer Reviewed Journal]

2022 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. 2022 ;2022 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. This work is licensed under the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2022.2095950

Full text available

Citations Cited by
5
Can You Make a Difference? The Use of (In)Formal Address Pronouns in Advertisement Slogans
Can You Make a Difference? The Use of (In)Formal Address Pronouns in Advertisement Slogans
Material Type:
Article 		Add to My Research

Can You Make a Difference? The Use of (In)Formal Address Pronouns in Advertisement Slogans

Journal of international consumer marketing, 2024-03, Vol.36 (2), p.99-114 [Peer Reviewed Journal]

2023 The Author(s). Published with license by Taylor & Francis Group, LLC 2023 ;ISSN: 0896-1530 ;EISSN: 1528-7068 ;DOI: 10.1080/08961530.2023.2215472

Digital Resources/Online E-Resources

Citations Cited by
6
Religious affiliation and religiosity: do Islamic appeals in advertising lead to higher purchase intentions among Muslim consumers in Dubai?
Religious affiliation and religiosity: do Islamic appeals in advertising lead to higher purchase intentions among Muslim consumers in Dubai?
Material Type:
Article 		Add to My Research

Religious affiliation and religiosity: do Islamic appeals in advertising lead to higher purchase intentions among Muslim consumers in Dubai?

Journal of Islamic marketing, 2023-03, Vol.14 (4), p.1128-1145 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1759-0833 ;EISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-10-2021-0332

Full text available

Citations Cited by
7
“Make an Effort and Show Me the Love!” Effects of Indexical and Iconic Authenticity on Perceived Brand Ethicality
“Make an Effort and Show Me the Love!” Effects of Indexical and Iconic Authenticity on Perceived Brand Ethicality
Material Type:
Article 		Add to My Research

“Make an Effort and Show Me the Love!” Effects of Indexical and Iconic Authenticity on Perceived Brand Ethicality

Journal of business ethics, 2022-08, Vol.179 (1), p.89-110 [Peer Reviewed Journal]

The Author(s), under exclusive licence to Springer Nature B.V. 2021 ;The Author(s), under exclusive licence to Springer Nature B.V. 2021. ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-021-04779-3

Full text available

Citations Cited by
8
Behavioral consequences of customer inspiration: the role of social media inspirational content and cultural orientation
Behavioral consequences of customer inspiration: the role of social media inspirational content and cultural orientation
Material Type:
Article 		Add to My Research

Behavioral consequences of customer inspiration: the role of social media inspirational content and cultural orientation

Journal of research in interactive marketing, 2020-11, Vol.14 (4), p.431-459 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-09-2019-0145

Full text available

Citations Cited by
9
A bibliometric analysis of the elaboration likelihood model (ELM)
A bibliometric analysis of the elaboration likelihood model (ELM)
Material Type:
Article 		Add to My Research

A bibliometric analysis of the elaboration likelihood model (ELM)

The Journal of consumer marketing, 2022-11, Vol.39 (7), p.726-743 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-12-2021-5049

Full text available

Citations Cited by
10
Influencer marketing: purchase intention and its antecedents
Influencer marketing: purchase intention and its antecedents
Material Type:
Article 		Add to My Research

Influencer marketing: purchase intention and its antecedents

Marketing intelligence & planning, 2021-09, Vol.39 (7), p.960-978

Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-04-2021-0104

Full text available

Citations Cited by
11
The “proximal depiction effect” of indulgent (versus non-indulgent) foods on consumer responses
The “proximal depiction effect” of indulgent (versus non-indulgent) foods on consumer responses
Material Type:
Article 		Add to My Research

The “proximal depiction effect” of indulgent (versus non-indulgent) foods on consumer responses

European journal of marketing, 2022-11, Vol.56 (11), p.2833-2861 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-01-2022-0013

Full text available

Citations Cited by
12
How customers respond to social media advertising
How customers respond to social media advertising
Material Type:
Article 		Add to My Research

How customers respond to social media advertising

Marketing intelligence & planning, 2023-03, Vol.41 (2), p.229-243

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-09-2022-0397

Full text available

Citations Cited by
13
How does greenwashing affect green branding equity and purchase intention? An empirical research
How does greenwashing affect green branding equity and purchase intention? An empirical research
Material Type:
Article 		Add to My Research

How does greenwashing affect green branding equity and purchase intention? An empirical research

Marketing intelligence & planning, 2018-09, Vol.36 (7), p.809-824

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-12-2017-0339

Full text available

Citations Cited by
14
Analysing mobile advergaming effectiveness: the role of flow, game repetition and brand familiarity
Analysing mobile advergaming effectiveness: the role of flow, game repetition and brand familiarity
Material Type:
Article 		Add to My Research

Analysing mobile advergaming effectiveness: the role of flow, game repetition and brand familiarity

The journal of product & brand management, 2019-07, Vol.28 (4), p.502-514 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-07-2018-1929

Full text available

Citations Cited by
15
Eat to the Beat: Musical Incongruity Resolution in Restaurant Advertising
Eat to the Beat: Musical Incongruity Resolution in Restaurant Advertising
Material Type:
Article 		Add to My Research

Eat to the Beat: Musical Incongruity Resolution in Restaurant Advertising

Journal of international consumer marketing, 2022-10, Vol.34 (5), p.567-591 [Peer Reviewed Journal]

2022 The Author(s). Published with license by Taylor & Francis Group, LLC. 2022 ;ISSN: 0896-1530 ;EISSN: 1528-7068 ;DOI: 10.1080/08961530.2021.2022061

Digital Resources/Online E-Resources

Citations Cited by
16
Social media advertisements and their influence on consumer purchase intention
Social media advertisements and their influence on consumer purchase intention
Material Type:
Article 		Add to My Research

Social media advertisements and their influence on consumer purchase intention

Cogent business & management, 2021, Vol.8 (1), p.1-18 [Peer Reviewed Journal]

2021 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. 2021 ;2021 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. This work is licensed under the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2021.2000697

Full text available

Citations Cited by
17
Effectiveness evaluation for the gamification of out-of-home advertising
Effectiveness evaluation for the gamification of out-of-home advertising
Material Type:
Article 		Add to My Research

Effectiveness evaluation for the gamification of out-of-home advertising

Marketing intelligence & planning, 2022-09, Vol.40 (7), p.929-944

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-01-2022-0003

Full text available

Citations Cited by
18
Who Cares More About the Environment, Those with an Intrinsic, an Extrinsic, a Quest, or an Atheistic Religious Orientation?: Investigating the Effect of Religious Ad Appeals on Attitudes Toward the Environment
Who Cares More About the Environment, Those with an Intrinsic, an Extrinsic, a Quest, or an Atheistic Religious Orientation?: Investigating the Effect of Religious Ad Appeals on Attitudes Toward the Environment
Material Type:
Article 		Add to My Research

Who Cares More About the Environment, Those with an Intrinsic, an Extrinsic, a Quest, or an Atheistic Religious Orientation?: Investigating the Effect of Religious Ad Appeals on Attitudes Toward the Environment

Journal of business ethics, 2023-06, Vol.185 (2), p.427-448 [Peer Reviewed Journal]

The Author(s) 2022 ;The Author(s) 2022. ;The Author(s) 2022. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-022-05164-4 ;PMID: 35757573

Full text available

Citations Cited by
19
Moral Self-Signaling Benefits of Effortful Cause Marketing Campaigns
Moral Self-Signaling Benefits of Effortful Cause Marketing Campaigns
Material Type:
Article 		Add to My Research

Moral Self-Signaling Benefits of Effortful Cause Marketing Campaigns

Journal of business ethics, 2024-03, Vol.190 (2), p.371-398 [Peer Reviewed Journal]

The Author(s), under exclusive licence to Springer Nature B.V. 2023. Springer Nature or its licensor (e.g. a society or other partner) holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-023-05443-8

Full text available

Citations Cited by
20
Winning the Battle but Losing the War: Ironic Effects of Training Consumers to Detect Deceptive Advertising Tactics
Winning the Battle but Losing the War: Ironic Effects of Training Consumers to Detect Deceptive Advertising Tactics
Material Type:
Article 		Add to My Research

Winning the Battle but Losing the War: Ironic Effects of Training Consumers to Detect Deceptive Advertising Tactics

Journal of business ethics, 2022-12, Vol.181 (4), p.997-1013 [Peer Reviewed Journal]

The Author(s) 2021 ;The Author(s) 2021. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-021-04937-7

Full text available

Citations Cited by

Results 1 - 20 of 144  for All Library Resources

Sorted by: Sorted by: RelevanceOr hit Enter to replace sort method
Results 1 2 3 4 5 next page

Personalize your results

  1. Edit

Refine Search Results

Expand My Results

  1.   

Show only

  1. Peer-reviewed Journals (134)

Refine My Results

Creation Date 

From To
Refine
  1. Before 1999  (5)
  2. 1999 To 2008  (8)
  3. 2009 To 2014  (12)
  4. 2015 To 2019  (42)
  5. After 2019  (78)
  6. More options open sub menu

Language 

  1. Japanese  (7)
  2. Spanish  (6)
  3. Portuguese  (4)
  4. Catalan  (1)
  5. More options open sub menu
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY (84-028) 37 755 057 Feedback
19 Nguyen Huu Tho St. Dist.7, HCM thuvien@tdtu.edu.vn

Copyright © 2017 INSPIRE LIBRARY - TON DUC THANG UNIVERSITY

Searching Remote Databases, Please Wait