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Academy Of Marketing Studies Journal
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
Material Type: Article
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Impact of Customer Relationship Management (CRM) on Customer Loyalty in Indian Organized Retailing - An Agenda for InquiryAcademy of Marketing Studies journal, 2024-01, Vol.28 (2) [Peer Reviewed Journal]2024. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
| 2 |
Material Type: Article
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Role of Brand Name in Influencing Purchase Decision- The Case of Fashion IndustryAcademy of Marketing Studies journal, 2023-01, Vol.27 (4) [Peer Reviewed Journal]2023. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
| 3 |
Material Type: Article
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How Natural it is: Fair Trade and Product Perception in FoodsAcademy of Marketing Studies journal, 2023-01, Vol.27 (S6) [Peer Reviewed Journal]2023. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
| 4 |
Material Type: Article
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Generation Z Tourist and Purchase Intention for Local Food: A Value-Attitude-Behaviour ApproachAcademy of Marketing Studies journal, 2024-01, Vol.28 (4) [Peer Reviewed Journal]2024. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
| 5 |
Material Type: Article
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Food Quality, Price Fairness, Location and Physical Environment and Customer retention: An Evidence from the Oriental Food Chains in EgyptAcademy of Marketing Studies journal, 2024-01, Vol.28 (1) [Peer Reviewed Journal]2024. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
| 6 |
Material Type: Article
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How Perceived Value Advances Loyalty Progression? Evidence from Indian Quick Service RestaurantsAcademy of Marketing Studies journal, 2023-01, Vol.27 (S3) [Peer Reviewed Journal]2023. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
| 7 |
Material Type: Article
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Factors Shaping Consumer′s Green Perceived Value, Self−Brand Connection and Brand Loyalty for Green Brands In IndiaAcademy of Marketing Studies journal, 2023-01, Vol.27 (2) [Peer Reviewed Journal]2023. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
| 8 |
Material Type: Article
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Instashoppers Purchase Intention Regarding Fashion ApparelsAcademy of Marketing Studies journal, 2023-01, Vol.27 (6) [Peer Reviewed Journal]2023. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
| 9 |
Material Type: Article
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Factors Influencing Customer′s Purchase Decision towards AMUL′s Camel Milk in IndiaAcademy of Marketing Studies journal, 2023-01, Vol.27 (6) [Peer Reviewed Journal]2023. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
| 10 |
Material Type: Article
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Adoption of AI and E-Commerce Improving Marketing Performance of SMEsAcademy of Marketing Studies journal, 2023-01, Vol.27 (5) [Peer Reviewed Journal]2023. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
| 11 |
Material Type: Article
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Impact of UPI on Impulsive Buying BehaviourAcademy of Marketing Studies journal, 2023-01, Vol.27 (4) [Peer Reviewed Journal]2023. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
| 12 |
Material Type: Article
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The Influence of Fashion Bloggers and Influencers on Consumer Behavior: Examination of the Impact that Fashion Bloggers and Influencers have on Consumers' Purchasing Decisions, Brand Perception, and Personal StyleAcademy of Marketing Studies journal, 2023-01, Vol.27 (S5) [Peer Reviewed Journal]2023. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
| 13 |
Material Type: Article
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Social Media Marketing and Luxury Brand Evangelists: A Study on the Luxury Brand Market in IndiaAcademy of Marketing Studies journal, 2023-01, Vol.27 (S5) [Peer Reviewed Journal]2023. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
| 14 |
Material Type: Article
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Attitude Towards Instagram Beauty Influencers Recommendations: Determinants and Impact on Purchase IntentAcademy of Marketing Studies journal, 2023-01, Vol.27 (1) [Peer Reviewed Journal]2023. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
| 15 |
Material Type: Article
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Breaking Barriers: Exploring Shopper Attitudes and Responsibility towards Sustainable BagsAcademy of Marketing Studies journal, 2023-01, Vol.27 (6) [Peer Reviewed Journal]2023. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
| 16 |
Material Type: Article
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Brand Love Research: A Bibliometric ReviewAcademy of Marketing Studies journal, 2023-01, Vol.27 (6) [Peer Reviewed Journal]2023. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
| 17 |
Material Type: Article
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Influence of Product Quality on Perceived Value, Trust and Purchase Intention: A Study on Electronic ProductsAcademy of Marketing Studies journal, 2023-01, Vol.27 (S6) [Peer Reviewed Journal]2023. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
| 18 |
Material Type: Article
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How Value Consciousness, Customer Engagement and Trust Create Brand Loyalty: Luxury Brand and Social Media Marketing PerspectiveAcademy of Marketing Studies journal, 2023-01, Vol.27 (S6) [Peer Reviewed Journal]2023. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
| 19 |
Material Type: Article
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Consumer′s View on Shopping Centers: A Comparison of Mall Versus Flea Markets in IndiaAcademy of Marketing Studies journal, 2023-01, Vol.27 (S3) [Peer Reviewed Journal]2023. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
| 20 |
Material Type: Article
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An Exploratory Study of Millennial Consumer Behavior Antecedents using Influencer MarketingAcademy of Marketing Studies journal, 2023-01, Vol.27 (S1) [Peer Reviewed Journal]2023. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
Results 1 - 20 of 44 for All Library Resources
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