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1
Impact of green packaging design on green purchase intention
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Article
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Impact of green packaging design on green purchase intention

Social behavior and personality, 2024-04, Vol.52 (4), p.1-13 [Peer Reviewed Journal]

COPYRIGHT 2024 Scientific Journal Publishers, Ltd. ;Copyright Scientific Journal Publishers Ltd 2024 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.12893

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2
The study of female college students' consumer psychology mechanism toward male celebrity endorsed products: Tempted or coerced?
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Article
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The study of female college students' consumer psychology mechanism toward male celebrity endorsed products: Tempted or coerced?

Heliyon, 2024-05, Vol.10 (9), Article e30401 [Peer Reviewed Journal]

2024 The Authors ;ISSN: 2405-8440 ;EISSN: 2405-8440 ;DOI: 10.1016/j.heliyon.2024.e30401

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3
Generation Z and Indonesian Social Commerce: Unraveling key drivers of their shopping decisions
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Article
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Generation Z and Indonesian Social Commerce: Unraveling key drivers of their shopping decisions

Journal of open innovation, 2024-06, Vol.10 (2), Article 100256 [Peer Reviewed Journal]

2024 The Authors ;ISSN: 2199-8531 ;EISSN: 2199-8531 ;DOI: 10.1016/j.joitmc.2024.100256

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4
Enhancing consumer purchase intentions for sustainable packaging products: An in-depth analysis of key determinants and strategic insights
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Enhancing consumer purchase intentions for sustainable packaging products: An in-depth analysis of key determinants and strategic insights

Sustainable futures, 2024-06, Vol.7, p.100193, Article 100193 [Peer Reviewed Journal]

2024 ;ISSN: 2666-1888 ;EISSN: 2666-1888 ;DOI: 10.1016/j.sftr.2024.100193

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5
Purchase intentions for cultural heritage products in E-commerce live streaming: An ABC attitude theory analysis
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Purchase intentions for cultural heritage products in E-commerce live streaming: An ABC attitude theory analysis

Heliyon, 2024-03, Vol.10 (5), p.e26470-e26470, Article e26470 [Peer Reviewed Journal]

2024 The Authors ;2024 Published by Elsevier Ltd. ;2024 Published by Elsevier Ltd. 2024 ;ISSN: 2405-8440 ;EISSN: 2405-8440 ;DOI: 10.1016/j.heliyon.2024.e26470 ;PMID: 38562503

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6
Assessing Consumer Behavior in Sustainable Product Markets: A Structural Equation Modeling Approach with Partial Least Squares Analysis
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Assessing Consumer Behavior in Sustainable Product Markets: A Structural Equation Modeling Approach with Partial Least Squares Analysis

Sustainability, 2024-04, Vol.16 (8), p.3400 [Peer Reviewed Journal]

2024 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2071-1050 ;DOI: 10.3390/su16083400

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7
The Influence of Anchor Characteristics on Consumers' Impulse Apparel Purchase Intention — Evidence from FsQCA
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Article
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The Influence of Anchor Characteristics on Consumers' Impulse Apparel Purchase Intention — Evidence from FsQCA

Textile & leather review (Online), 2024-05, Vol.7, p.688-719 [Peer Reviewed Journal]

EISSN: 2623-6281 ;DOI: 10.31881/TLR.2024.055

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8
Halal Certification, Halal Awareness, and Product Quality: A Three-Way Interaction and its Influence on Purchase Intention for MSME Products
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Article
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Halal Certification, Halal Awareness, and Product Quality: A Three-Way Interaction and its Influence on Purchase Intention for MSME Products

International Journal of Business, Law, and Education (Online), 2024-04, Vol.5 (1), p.1315-1324 [Peer Reviewed Journal]

EISSN: 2747-139X ;DOI: 10.56442/ijble.v5i1.558

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9
The impact of surprise guerilla marketing on customer behavior
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Article
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The impact of surprise guerilla marketing on customer behavior

Innovative marketing, 2024-03, Vol.20 (1), p.227-237 [Peer Reviewed Journal]

ISSN: 1814-2427 ;EISSN: 1816-6326 ;DOI: 10.21511/im.20(1).2024.19

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10
Purchase Intention in Luxury Food: The Role of Materialism, Social Comparison, and Bandwagon Effect
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Article
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Purchase Intention in Luxury Food: The Role of Materialism, Social Comparison, and Bandwagon Effect

Jurnal manajemen teori dan terapan (Online), 2024-03, Vol.17 (1), p.55-69 [Peer Reviewed Journal]

ISSN: 1979-3650 ;EISSN: 2548-2149 ;DOI: 10.20473/jmtt.v17i1.52307

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11
The Eclipsing Phenomenon in Celebrity Endorsement, Emotional Response, Purchase Intention Based on the Stimulus-Organism-Response Theory
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Article
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The Eclipsing Phenomenon in Celebrity Endorsement, Emotional Response, Purchase Intention Based on the Stimulus-Organism-Response Theory

Jurnal Aplikasi Manajemen, 2024-03, Vol.22 (1), p.46-61 [Peer Reviewed Journal]

ISSN: 1693-5241 ;EISSN: 2302-6332 ;DOI: 10.21776/ub.jam.2024.022.01.04

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12
The Role of Experiential Marketing Towards Purchase Intention in Vertical Building Property Mediated by Brand Image and Brand Awareness
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Article
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The Role of Experiential Marketing Towards Purchase Intention in Vertical Building Property Mediated by Brand Image and Brand Awareness

Jurnal Aplikasi Manajemen, 2024-03, Vol.22 (1), p.83-96 [Peer Reviewed Journal]

ISSN: 1693-5241 ;EISSN: 2302-6332 ;DOI: 10.21776/ub.jam.2024.022.01.07

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13
Impact of warning labels on sugary beverages on risk perception, attention, and purchase intentions
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Article
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Impact of warning labels on sugary beverages on risk perception, attention, and purchase intentions

Innovative marketing, 2024-03, Vol.20 (1), p.264-276 [Peer Reviewed Journal]

ISSN: 1814-2427 ;EISSN: 1816-6326 ;DOI: 10.21511/im.20(1).2024.22

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14
Development of waqf forest in Indonesia: Brand equity analysis of Bogor waqf forest purchase intention
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Article
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Development of waqf forest in Indonesia: Brand equity analysis of Bogor waqf forest purchase intention

Jurnal ekonomi dan keuangan Islam, 2024-02, Vol.10 (1) [Peer Reviewed Journal]

ISSN: 2088-9968 ;EISSN: 2614-6908 ;DOI: 10.20885/JEKI.vol10.iss1.art8

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15
Development of waqf forest in Indonesia: Brand equity analysis of Bogor waqf forest purchase intention
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Article
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Development of waqf forest in Indonesia: Brand equity analysis of Bogor waqf forest purchase intention

Jurnal ekonomi dan keuangan Islam, 2024-02, Vol.10 (1) [Peer Reviewed Journal]

ISSN: 2088-9968 ;EISSN: 2614-6908

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16
THE IMPACT OF ONLINE ADVERTISING ON PURCHASE INTENTION: A STUDY ON SENKA PERFECT WHIP PRODUCT YOUTUBE AD VIEWERS
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Article
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THE IMPACT OF ONLINE ADVERTISING ON PURCHASE INTENTION: A STUDY ON SENKA PERFECT WHIP PRODUCT YOUTUBE AD VIEWERS

Russian journal of agricultural and socio-economic sciences, 2024-02, Vol.146 (2), p.63-74

EISSN: 2226-1184

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17
Influence of Environmental Awareness, Green Marketing, and Green Attributes Transparency on Purchase Intention Through Corporate Brand Image as a Mediating Variable: A Case Study on Unilever Consumers
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Article
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Influence of Environmental Awareness, Green Marketing, and Green Attributes Transparency on Purchase Intention Through Corporate Brand Image as a Mediating Variable: A Case Study on Unilever Consumers

International Journal of Business, Law, and Education (Online), 2024-02, Vol.5 (1), p.486-500 [Peer Reviewed Journal]

EISSN: 2747-139X ;DOI: 10.56442/ijble.v5i1.412

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18
Effect of consumption value on green purchase intention of organic food: The mediation role of attitude and green trust
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Article
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Effect of consumption value on green purchase intention of organic food: The mediation role of attitude and green trust

Jurnal Manajemen dan Pemasaran Jasa (online), 2024-01, Vol.16 (2), p.309-324 [Peer Reviewed Journal]

ISSN: 0216-3780 ;EISSN: 2442-9732

Digital Resources/Online E-Resources

19
Green Cosmetıcs And Generatıon Z In Indonesıa: The Role Of The IMB Model In Predıctıng Purchase Intentıon
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Article
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Green Cosmetıcs And Generatıon Z In Indonesıa: The Role Of The IMB Model In Predıctıng Purchase Intentıon

APMBA (Asia Pacific Management and Business Application), 2023-12, Vol.12 (2), p.159-186 [Peer Reviewed Journal]

ISSN: 2252-8997 ;DOI: 10.21776/ub.apmba.2023.012.02.3

Digital Resources/Online E-Resources

20
Changing the Attitude of Pakistani Females toward Mobile Phones’ Perceived Innovation
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Article
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Changing the Attitude of Pakistani Females toward Mobile Phones’ Perceived Innovation

Journal of Intercultural Management, 2023-12, Vol.15 (4), p.39-65 [Peer Reviewed Journal]

EISSN: 2543-831X ;DOI: 10.2478/joim-2023-0017

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