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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agendaJournal of the Academy of Marketing Science, 2021-01, Vol.49 (1), p.51-70 [Peer Reviewed Journal]The Author(s) 2020 ;COPYRIGHT 2021 Springer ;The Author(s) 2020. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-020-00733-3Full text available |
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Materialistic values and green apparel purchase intention among young Vietnamese consumersYoung consumers, 2019-11, Vol.20 (4), p.246-263 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1747-3616 ;EISSN: 1758-7212 ;DOI: 10.1108/YC-10-2018-0859Full text available |
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Thinking green, buying green? Drivers of pro-environmental purchasing behaviorThe Journal of consumer marketing, 2015-05, Vol.32 (3), p.167-175 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-10-2014-1179Full text available |
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Evolution of retail formats: Past, present, and futureJournal of retailing, 2021-03, Vol.97 (1), p.42-61 [Peer Reviewed Journal]2020 New York University ;2020. New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2020.11.002Full text available |
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The Impact of the Multi-channel Retail Mix on Online Store Choice: Does Online Experience Matter?Journal of retailing, 2015-06, Vol.91 (2), p.272-288 [Peer Reviewed Journal]2014 New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2014.12.004 ;CODEN: JLREA3Full text available |
| 6 |
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Exciting red and competent blue: the importance of color in marketingJournal of the Academy of Marketing Science, 2012-09, Vol.40 (5), p.711-727 [Peer Reviewed Journal]Academy of Marketing Science 2011 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-010-0245-y ;CODEN: JAMSDEFull text available |
| 7 |
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An Exploration and Investigation of Edible Insect Consumption: The Impacts of Image and Description on Risk Perceptions and Purchase IntentPsychology & marketing, 2016-02, Vol.33 (2), p.94-112 [Peer Reviewed Journal]2016 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Feb 2016 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20847Full text available |
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Uppercase Premium Effect: The Role of Brand Letter Case in Brand PremiumnessJournal of retailing, 2022-06, Vol.98 (2), p.335-355 [Peer Reviewed Journal]2021 New York University ;2021. New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2021.03.002Full text available |
| 9 |
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Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstoresJournal of the Academy of Marketing Science, 2014-09, Vol.42 (5), p.528-544 [Peer Reviewed Journal]Academy of Marketing Science 2013 ;COPYRIGHT 2014 Springer ;Academy of Marketing Science 2014 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-013-0357-2 ;CODEN: JAMSDEFull text available |
| 10 |
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How does greenwashing affect green branding equity and purchase intention? An empirical researchMarketing intelligence & planning, 2018-09, Vol.36 (7), p.809-824Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-12-2017-0339Full text available |
| 11 |
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Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitabilityJournal of the Academy of Marketing Science, 2018-09, Vol.46 (5), p.813-836 [Peer Reviewed Journal]Academy of Marketing Science 2017 ;COPYRIGHT 2018 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2017). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-017-0554-5Full text available |
| 12 |
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The odd-ending price justification effect: the influence of price-endings on hedonic and utilitarian consumptionJournal of the Academy of Marketing Science, 2014-09, Vol.42 (5), p.545-557 [Peer Reviewed Journal]Academy of Marketing Science 2014 ;COPYRIGHT 2014 Springer ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-014-0369-6 ;CODEN: JAMSDEFull text available |
| 13 |
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Interactive effect of consumer affinity and consumer ethnocentrism on product trust and willingness-to-buy: a moderated-mediation modelThe Journal of consumer marketing, 2018-12, Vol.35 (7), p.688-697 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-06-2017-2239Full text available |
| 14 |
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When and why vivid description is effective: The role of message involvement and utilitarian attitudeCurrent psychology (New Brunswick, N.J.), 2021-10, Vol.40 (10), p.4811-4824 [Peer Reviewed Journal]Springer Science+Business Media, LLC, part of Springer Nature 2019 ;COPYRIGHT 2021 Springer ;Current Psychology is a copyright of Springer, (2019). All Rights Reserved. ;Springer Science+Business Media, LLC, part of Springer Nature 2019. ;ISSN: 1046-1310 ;EISSN: 1936-4733 ;DOI: 10.1007/s12144-019-00404-9Full text available |
| 15 |
Material Type: Article
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An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics, and New-Product Adoption BehaviorJournal of the Academy of Marketing Science, 2003-01, Vol.31 (1), p.61-73 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Winter 2003 ;Academy of Marketing Science 2003. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070302238602 ;CODEN: JAMSDEFull text available |
| 16 |
Material Type: Article
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Comparative Evaluation and the Relationship between Quality, Satisfaction, and Repurchase LoyaltyJournal of the Academy of Marketing Science, 2002-07, Vol.30 (3), p.240-249 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Summer 2002 ;Academy of Marketing Science 2002. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070302303005 ;CODEN: JAMSDEFull text available |
| 17 |
Material Type: Article
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Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand LoyaltyJournal of the Academy of Marketing Science, 2003-06, Vol.31 (3), p.229-240 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Summer 2003 ;Academy of Marketing Science 2003. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070303031003002 ;CODEN: JAMSDEFull text available |
| 18 |
Material Type: Article
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From Consumer Response to Active Consumer: Measuring the Effectiveness of Interactive MediaJournal of the Academy of Marketing Science, 2002-10, Vol.30 (4), p.376-396 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Fall 2002 ;Academy of Marketing Science 2002. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/009207002236912 ;CODEN: JAMSDEFull text available |
| 19 |
Material Type: Article
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Service Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to LearnJournal of the Academy of Marketing Science, 2000, Vol.28 (1), p.67-85 [Peer Reviewed Journal]Copyright Sage Publications, Inc. Winter 2000 ;Academy of Marketing Science 2000. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070300281007 ;CODEN: JAMSDEFull text available |
| 20 |
Material Type: Article
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The Effects of Extrinsic Product Cues on Consumers' Perceptions of Quality, Sacrifice, and ValueJournal of the Academy of Marketing Science, 2000-04, Vol.28 (2), p.278-290 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Spring 2000 ;Academy of Marketing Science 2000. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070300282008 ;CODEN: JAMSDEFull text available |
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