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A CRAZY, OVER-THE-TOP TECH FAD THAT MIGHT ACTUALLY HELP YOUR BUSINESSAdvertising Age, 2016-07, Vol.87 (14), p.24COPYRIGHT 2016 Crain Communications, Inc. ;Copyright 2016 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414 ;CODEN: ADVAAQFull text available |
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LET'S ALL EMBRACE THE CLARITY OF CLOGAdvertising Age, 2016-06, Vol.87 (12), p.30COPYRIGHT 2016 Crain Communications, Inc. ;Copyright 2016 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414 ;CODEN: ADVAAQFull text available |
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ELECTIONS INSPIRE MARKETERS (AND VICE VERSA?); Bud Light's and Trojan's risqu% jokes foreshadow GOP spatAdvertising age, 2016-03, Vol.87 (5)COPYRIGHT 2016 Crain Communications, Inc. ;ISSN: 0001-8899 ;EISSN: 1557-7414Full text available |
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CHALLENGES IN CHINAAdvertising age, 2010-06, Vol.81 (24), p.12COPYRIGHT 2010 Crain Communications, Inc. ;ISSN: 0001-8899 ;EISSN: 1557-7414Full text available |
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SUPER BOWL 50 AD REVIEW; MARKETERS MAKE SUPER BOWL ADS FUN AGAIN ... WITH A FEW EXCEPTIONSAdvertising Age, 2016-02, Vol.87 (3), p.12COPYRIGHT 2016 Crain Communications, Inc. ;Copyright 2016 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414 ;CODEN: ADVAAQFull text available |
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NFL lockout threatens Pepsi, Mars, PG's 'moment of truth'; While TV buyers can shift their spots, in-store marketers have limited window, fewer options if season is delayedAdvertising age, 2011-05, Vol.82 (22), p.1COPYRIGHT 2011 Crain Communications, Inc. ;Copyright 2011 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414 ;CODEN: ADVAAQFull text available |
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SUPER BOWL LI AD REVIEW; At a time of political division over issues like border control, a couple of Super Bowl LI's good ads took on immigration. Others--too many--felt muted for the moment. But the game's best commercials welcomed everyone to one party again by celebrating friendship and communityAdvertising Age, 2017-02, Vol.88 (3), p.6COPYRIGHT 2017 Crain Communications, Inc. ;Copyright 2017 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414Full text available |
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THE STORY BEHIND A STORYTELLING EMPIRE; Contently's Shane Snow built an eight-figure business with a stable of writers who toil for Pepsi, GM, Google and moreAdvertising Age, 2014-10, Vol.85 (21), p.26COPYRIGHT 2014 Crain Communications, Inc. ;Copyright 2014 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414 ;CODEN: ADVAAQFull text available |
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Why marathons are hot spot to chase consumers; Educated, high-earning runners are marketers' ideal demo, and good news for citiesAdvertising age, 2010-11, Vol.81 (39)COPYRIGHT 2010 Crain Communications, Inc. ;ISSN: 0001-8899 ;EISSN: 1557-7414Full text available |
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Seven ways to improve Advertising Week; We polled attendees for advice at the annual programAdvertising age, 2012-10, Vol.83 (36), p.8COPYRIGHT 2012 Crain Communications, Inc. ;Copyright 2012 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414 ;CODEN: ADVAAQFull text available |
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POWERED BY MILLENNIALS; Hispanic marketing, media, agencies and demographicsAdvertising age, 2014-07, Vol.85 (16), p.S003COPYRIGHT 2014 Crain Communications, Inc. ;Copyright 2014 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414 ;CODEN: ADVAAQFull text available |
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Whose existential crisis is more severe? Adland's or the media world's?Advertising Age, 2014-06, Vol.85 (15), p.48COPYRIGHT 2014 Crain Communications, Inc. ;Copyright 2014 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414 ;CODEN: ADVAAQFull text available |
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WHY FOREIGN BRANDS HAVE TO FIGURE OUT CHINA ALL OVER AGAIN; THE COUNTRY WAS ONCE THE LAND OF EASY GROWTH, BUT NO LONGER. TODAY, MARKETERS AND AGENCIES IN CHINA MUST WORK HARDER TO GIVE CONSUMERS WHAT THEY WANT--AND DO IT FASTERAdvertising Age, 2015-12, Vol.86 (23), p.6COPYRIGHT 2015 Crain Communications, Inc. ;Copyright 2015 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414 ;CODEN: ADVAAQFull text available |
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Reinventing job structures to survive an always-on worldAdvertising Age, 2013-12, Vol.84 (44), p.22COPYRIGHT 2013 Crain Communications, Inc. ;Copyright 2013 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414 ;CODEN: ADVAAQFull text available |
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BITS OF CREATIVE BRILLIANCE FROM THE MARKETER A-LISTAdvertising Age, 2011-11, Vol.82 (40), p.42COPYRIGHT 2011 Crain Communications, Inc. ;Copyright 2011 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414 ;CODEN: ADVAAQFull text available |
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RAISE YOUR BRAND TO THE LEVEL OF A PEER; BE A CURATOR: Consumers will seek out products, services that engender trustAdvertising age, 2007-07, Vol.78 (28), p.18COPYRIGHT 2007 Crain Communications, Inc. ;ISSN: 0001-8899 ;EISSN: 1557-7414Full text available |
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Consumers don't believe your green ad claims: survey; Green Gauge study finds much confusion and 22% jump in doubters over last five yearsAdvertising Age, 2013-09, Vol.84 (32), p.10COPYRIGHT 2013 Crain Communications, Inc. ;Copyright 2013 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414 ;CODEN: ADVAAQFull text available |
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Material Type: Article
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Data firms buy, build their way into agency space in bid to boost revenueAdvertising Age, 2013-08, Vol.84 (29), p.8COPYRIGHT 2013 Crain Communications, Inc. ;Copyright 2013 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414 ;CODEN: ADVAAQFull text available |
| 19 |
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Big companies cut back on everything but ad spending in 2013. Why?Advertising Age, 2014-04, Vol.85 (7), p.28COPYRIGHT 2014 Crain Communications, Inc. ;Copyright 2014 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414 ;CODEN: ADVAAQFull text available |
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QR codes gaining prominence thanks to few big players; Macy's, Best Buy, Post Cereals set out to attract consumers with educational efforts, campaignsAdvertising age, 2011-03, Vol.82 (12), p.8COPYRIGHT 2011 Crain Communications, Inc. ;Copyright 2011 Crain Communications Inc. All Rights Reserved. ;ISSN: 0001-8899 ;EISSN: 1557-7414 ;CODEN: ADVAAQFull text available |
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