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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
Material Type: Article
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Claves para el desarrollo de la comunicación corporativa en los sectores tradicionalesQuestiones Publicitarias, 2014-01 (19), p.16-34 [Peer Reviewed Journal]2014. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1133-6870 ;EISSN: 1988-8732 ;DOI: 10.5565/rev/qp.23Full text available |
| 2 |
Material Type: Article
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Comunicación y márketing: ¿convivencia o integración?Questiones Publicitarias, 2015-01 (20), p.117-127 [Peer Reviewed Journal]2015. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1133-6870 ;EISSN: 1988-8732 ;DOI: 10.5565/rev/qp.13Full text available |
| 3 |
Material Type: Article
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El Factor Humano, el punto de contacto más relevante de la comunicación corporativa en la actualidadQuestiones Publicitarias, 2018-01, Vol.1 (21), p.27-32 [Peer Reviewed Journal]2018. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1133-6870 ;EISSN: 1988-8732 ;DOI: 10.5565/rev/qp.301Full text available |
| 4 |
Material Type: Article
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Técnicas de relación con la prensa en la gestión de la comunicación organizacional: el caso del Consejo Regulador del Brandy de JerezQuestiones Publicitarias, 2015-01 (20), p.87-100 [Peer Reviewed Journal]2015. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1133-6870 ;EISSN: 1988-8732 ;DOI: 10.5565/rev/qp.10Full text available |
| 5 |
Material Type: Article
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Planificación y estrategia de identidad corporativa en los clubes deportivos españolesQuestiones Publicitarias, 2013-01 (18), p.126-143 [Peer Reviewed Journal]2013. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1133-6870 ;EISSN: 1988-8732 ;DOI: 10.5565/rev/qp.43Full text available |
| 6 |
Material Type: Article
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El hito urbano como mensaje. Arquitectura, comunicación y valores corporativosQuestiones Publicitarias, 2013-01 (18), p.111-125 [Peer Reviewed Journal]2013. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1133-6870 ;EISSN: 1988-8732 ;DOI: 10.5565/rev/qp.42Full text available |
| 7 |
Material Type: Article
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El valor de la comunicación publicitaria en las entidades bancariasQuestiones Publicitarias, 2006-01 (11), p.13-31 [Peer Reviewed Journal]2006. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1133-6870 ;EISSN: 1988-8732 ;DOI: 10.5565/rev/qp.135Full text available |
| 8 |
Material Type: Article
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La responsabilidad social corporativa, nuevos contenidos para la comunicación empresarialQuestiones Publicitarias, 2005-01 (10), p.143-164 [Peer Reviewed Journal]2005. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1133-6870 ;EISSN: 1988-8732 ;DOI: 10.5565/rev/qp.155Full text available |
| 9 |
Material Type: Article
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En la transición de la era digitalQuestiones Publicitarias, 2004-01 (9), p.9-31 [Peer Reviewed Journal]2004. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1133-6870 ;EISSN: 1988-8732 ;DOI: 10.5565/rev/qp.172Full text available |
| 10 |
Material Type: Review
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Comunicación Corporativa. Una guía teórica y prácticaQuestiones Publicitarias, 2019, Vol.2 (23), p.63 [Peer Reviewed Journal]2019. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1133-6870 ;EISSN: 1988-8732 ;DOI: 10.5565/rev/qp.322Full text available |
| 11 |
Material Type: Article
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Los departamentos de comunicación en el sector financiero en EspañaQuestiones Publicitarias, 1995-01 (4), p.74-88 [Peer Reviewed Journal]1995. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1133-6870 ;EISSN: 1988-8732 ;DOI: 10.5565/rev/qp.222Full text available |
| 12 |
Material Type: Article
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Las Relaciones Públicas en la comunicación empresarial e institucional: una introducciónQuestiones Publicitarias, 1995-01 (4), p.27-38 [Peer Reviewed Journal]1995. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1133-6870 ;EISSN: 1988-8732 ;DOI: 10.5565/rev/qp.219Full text available |
| 13 |
Material Type: Article
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La adaptación de la publicidad a su nuevo escenarioQuestiones Publicitarias, 1994-01 (3), p.82-95 [Peer Reviewed Journal]1994. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1133-6870 ;EISSN: 1988-8732 ;DOI: 10.5565/rev/qp.215Full text available |
| 14 |
Material Type: Article
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La comunicación: factor clave del éxito en los negociosQuestiones Publicitarias, 1994-01 (3), p.58-71 [Peer Reviewed Journal]1994. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1133-6870 ;EISSN: 1988-8732 ;DOI: 10.5565/rev/qp.214Full text available |
| 15 |
Material Type: Article
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Imagen diferenciada útil (IDU). Un criterio para orientar y analizar la creatividad en comunicación comercialQuestiones Publicitarias, 1993-01 (1), p.69-71 [Peer Reviewed Journal]1993. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1133-6870 ;EISSN: 1988-8732 ;DOI: 10.5565/rev/qp.149Full text available |
| 16 |
Material Type: Article
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Las funciones del redactor creativoQuestiones Publicitarias, 1995-01 (4), p.89-104 [Peer Reviewed Journal]1995. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1133-6870 ;EISSN: 1988-8732 ;DOI: 10.5565/rev/qp.223Full text available |
| 17 |
Material Type: Article
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Auditoría de identidad e imagen como base para la formulación de la estrategia de comunicaciónQuestiones Publicitarias, 1995-01 (4), p.105-120 [Peer Reviewed Journal]1995. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1133-6870 ;EISSN: 1988-8732 ;DOI: 10.5565/rev/qp.224Full text available |
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